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Marketing: Mobile and Money

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  • 1. MOBILE APPS ©2012 MOBCON ─ WHERE MOBILE MINDS CONNECT. ALL RIGHTS RESERVED. 1
  • 2. HOW PEOPLE USE SMARTPHONES ©2012 MOBCON ─ WHERE MOBILE MINDS CONNECT. ALL RIGHTS RESERVED. 2
  • 3. WHERE ARE APPS GOING? ©2012 MOBCON ─ WHERE MOBILE MINDS CONNECT. ALL RIGHTS RESERVED. 3
  • 4. PHONE/APP MEANS OF PAYMENT ©2012 MOBCON ─ WHERE MOBILE MINDS CONNECT. ALL RIGHTS RESERVED. 4
  • 5. GOOGLE COKE - MOBILE BUYING POWER DEMO ©2012 MOBCON ─ WHERE MOBILE MINDS CONNECT. ALL RIGHTS RESERVED. 5
  • 6. EMOTION PLAYS IN MOBILE MONEY GROWTH ©2012 MOBCON ─ WHERE MOBILE MINDS CONNECT. ALL RIGHTS RESERVED. 6
  • 7. APPLE I-PHONE STARTED EVERYTHING ©2012 MOBCON ─ WHERE MOBILE MINDS CONNECT. ALL RIGHTS RESERVED. 7
  • 8. THE MOBILE DAY7:00am Buys rail pass on the way to the 12:20pm Orders lunch for whole office and station, avoiding lines at ticket pays via smart phone counter 1:49pm Buys insured theater tickets for7:09am Gets a soda from a vending anniversary next week machine at the station 3:00pm Takes a cab to next meeting but7:32am Gets an alert to pay credit card. first buys espresso pays for both with Checks account balance. Then pays bill mobile phone8:55am Goes to meet a client and pays for 5:45pm Buys gift for mothers birthday parking using mobile phone online and pays via phone11:30am Leaves meeting and looks up 6:00pm Takes clients to dinner at directions to nearest gas station mPayment-enabled restaurant11:38am Fills car with gas on the way back 10:30am Pre-Pays by phone for clients to the office, pays by phone cab ride back to hotel ©2012 MOBCON ─ WHERE MOBILE MINDS CONNECT. ALL RIGHTS RESERVED. 8
  • 9. MOBILE - PAYMENT METHOD GROWTH• 42% ANNUAL growth expected 2011-2016• $171.5 Billion worldwide transaction value in 2012• 212.2 Million worldwide mobile payment users in 2012 ©2012 MOBCON ─ WHERE MOBILE MINDS CONNECT. ALL RIGHTS RESERVED. 9
  • 10. MOBILE HAS CHANGED INTERACTION FOREVER...APPLICATIONS PAYMENTS38B+ Mobile M-Payments will be worthApplications US$240 billion in 2011 and coulddownloaded to date be over US$1 trillion by 2015alone via iPhones BANKINGPURCHASES Between 500 million and 1 billion2.5B+ M-Commerce people will access financialusers World-Wide by services by mobile by 20152015 ©2012 MOBCON ─ WHERE MOBILE MINDS CONNECT. ALL RIGHTS RESERVED. 10
  • 11. THE UNBANKED OR UNDERBANKED... The current generation will never step into a bank branch as we know it. World wide there are over 1 Billion consumers that have access to a mobile phone, but no access to formal financial services. ©2012 MOBCON ─ WHERE MOBILE MINDS CONNECT. ALL RIGHTS RESERVED. 11
  • 12. MERCHANT CUSTOMER EXCHANGE ©2012 MOBCON ─ WHERE MOBILE MINDS CONNECT. ALL RIGHTS RESERVED. 12
  • 13. PROBLEM - SECURING DATA & TRANSACTIONS ©2012 MOBCON ─ WHERE MOBILE MINDS CONNECT. ALL RIGHTS RESERVED. 13
  • 14. TODAY – MOBILE ATTACKS• Today, mobile devices have been relatively—although not entirely—free from attacks by malware• There has not been that much money at stake• But when huge amounts of money are transiting mobile phones, the level of attacks will increase enormously• Mobile devices are exposed to attacks from all over a global network• Secure hardware element within the handset architecture would add cost and require agreement across the industry ©2012 MOBCON ─ WHERE MOBILE MINDS CONNECT. ALL RIGHTS RESERVED. 14
  • 15. NEAR FIELD COMMUNICATIONSNFC, refers to a set of short- range wireless technologies that allow for simplified transactions, data exchange and connections to take place between two parties with a touch or close proximity. ©2012 MOBCON ─ WHERE MOBILE MINDS CONNECT. ALL RIGHTS RESERVED. 15
  • 16. TODAY – MOBILE OPTIONS & E-WALLET• Security is Weakest Link of e-wallet• New Mobile malware increased 46% between 2009 and 2011• Technology like Square or NFC convenient not secure• Who Can You Trust More Than Yourself? ©2012 MOBCON ─ WHERE MOBILE MINDS CONNECT. ALL RIGHTS RESERVED. 16
  • 17. SOLUTIONS ARE COMING UBIQUITOUS ©2012 MOBCON ─ WHERE MOBILE MINDS CONNECT. ALL RIGHTS RESERVED. 17
  • 18. CLOUD BASED FINANCIAL AGGREGATION Online financial transaction platform that includes proprietary escrow servers and a customizable accounting rules engine to settle any exchange of value ©2012 MOBCON ─ WHERE MOBILE MINDS CONNECT. ALL RIGHTS RESERVED. 18
  • 19. 6 WORD STORY - HEMMINGWAY FOR SALE: BABY SHOES. NEVER USED. ©2012 MOBCON ─ WHERE MOBILE MINDS CONNECT. ALL RIGHTS RESERVED. 19
  • 20. 6 WORD STORY – MOBILE MONEY SIX BILLION MOBILE CUSTOMERS. ONE CURENCI. ©2012 MOBCON ─ WHERE MOBILE MINDS CONNECT. ALL RIGHTS RESERVED. 20

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