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Strategy: Trane Ingersoll Rand Practical Case Study


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  • Trane/Ingersoll Rand – Practical Case Study: Tom will share with you his lessons learned on mobile app development and how to avoid costly land mines during the development process.
  • Customers expect an Ethernet experience not dial-upSW framework - (HPUI/Dojo)
  • Voila – phone call
  • Transcript

    • 1. BACKGROUND & OPPORTUNITY (2011)Trane designs, services and manufacturers HVAC solutions for commercial buildings thatimproves the life of the building and lives inside it.  Building systems serve various stakeholders with differing needs  The role of a building operator is changing and often covers multiple buildings  Building system integration is increasing (deep and broad - HVAC, lighting, security, etc.)Smartphones are pervasive, and perceived as leading edge toolsCustomer expectations rising - “don’t you have an app for that?”  Expect remote access  Expect Ethernet experience not dial-up  Expect LAN reliability on mobileCompetitive opportunity to lead vs. follow  Differentiated building system offering  Increase customer tether – in the palm of your hand  Reinforce our image as a technology leaderTechnology ready & proven in other markets
    • 2. TRANE ECOSYSTEM Mobile App Remote Operator Web PC Operator Web PC Remote or Local Cellular or WiFi Connectivity WAN/LAN Wired or Wireless Ethernet BACnet/IP Mobile App data Firewall Internet BACnet System Tracer SC TM Building Automation System
    • 3. INITIAL QUESTIONS (2011)What does the market need & value? – “can we sell it?” What problems are we solving? What can we do with a phone and why?Are building system applications designed for mobile? How do we leverage today’s platform to create the best mobile experience for customers?Technically what are we getting into & what will it cost? Can we replicate the functionality of our current UI? Does mobile enable new functionality? What is the total lifecycle cost and how do we optimize?How do we know what we don’t know? How do we learn quickly? Accelerate Learning – Find a Partner
    • 4. PARTNER SELECTION PROCESSDefined Criteria: Mobile expertise, talent and focus to keep up with rapidly changing landscape Proven track record, and process capability – “show me the apps” Demonstrated ability to work with us rather than for us  App will be part of an existing SW ecosystem  Trane has a mature user experience process and UI standards Collaboration capability to ensure success  Looked globally before selecting locally Total lifecycle costRFP’s from multiple suppliersProof of concept challenge with top 2
    • 5. STRATEGY & ARCHITECTUREMarket strategy/roadmap - Recognized this is a journey  Starting with the most common operator use casesTechnology strategy/roadmap – Recognize this is a journey  Minimize work associated with a variety of changing mobile OS’s  Minimize the impact on underlying building system  Support look and feel of a native mobile app (access to device hardware/sensors)  Needs to be reliable, maintainable, and reusable to support the journeyArchitecture – to framework or not to framework?  Minimize code changes to support multiple OS – reusable core framework  Leverage UI SW framework that encapsulates communication and business rules  Leverage 3rd party libraries for native look & feel with various mobile OS’s  Framework supports future development roadmap Used Hybrid Architecture for Optimal Multi-Platform Solution
    • 6. APPROACHCustomer facing approach – defining the problem Trane’s user experience model to understand customer use cases Combined with MentorMate’s mobile UI design expertiseAgile approach – designing the solution Building on MentorMate’s agile process Combine with Trane’s HVAC domain knowledge Frequent usability and sprint testing Collaborate to learn and adapt quickly (in new space)Field trial with customers to ensure quality Voila! Tracer BAS Operator Suite
    • 7. COLD CALL EXAMPLEA call comes in that it’s too coldin a classroom.  You open the Trane app.  Choose the Building  Login  App goes to the spaces page  Choose the space of interest  Rotate for more information  Recognize the issue  Override to occupied Let there be heat 
    • 8. LESSONS LEARNEDStrategy: Recognize the journey and need for exploration Recognize what you don’t know and partner to accelerate learningMarket: Start by defining a common use case to address (focus) Get early customer feedback to course correct Think through distribution – Consistency is a challenge for big companies with many businessesTechnology: Small device does not mean small development effort  Overcome perception that a kid in his basement can do an app after school  Quick low cost prototype (app challenge) – learned a lot about partners capability  Just like “real applications”- usability tested, defect free, extensible code is significant effort Difficult to simplify complex systems for mobile Backend systems knowledge just as key as app knowledge (can’t source it all) Android support is a challenge  Plethora of devices, many screen sizes and manufacturer specific device drivers
    • 9. FUTURE PLANSProduct Launch in January (iOS & Android devices)Listen to our customers for more feedback  Build on experience to refine roadmap  Expand use case coverage for other stake holdersKeep an eye on competitive offeringsLook for the next big thing  Device sensors + devices motion = applications not possible in traditional productsBuild on partnerships & internal expertise to advance the state of the art in building systems