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Strategy: Dotcom Lessons for the Mobile Revolution


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  • 1. MOBILE HAS CROSSED THE CHASMIPad is the “Quicken” of Mobile - First digital producteasier to use than physical alternativeQuicken and Scott Cook Case Study ©2012 MOBCON ─ WHERE MOBILE MINDS CONNNECT. ALL RIGHTS RESERVED. #
  • 2. ISAAC ASIMOV’S “ULTIMATE CASSETTE”In 1973, Isaac Asimov described the ultimate content delivery device “The controls [are intuitive] ” – as opposed to physical knobs & switches. “It can be carried with you wherever you feel most comfortable viewing it – in bed, in the bathroom, in a tree, in the attic.” All its functionality would be embedded in the actual device Asimov concluded: “And this technology is, of course, the printed book” It took until 2010 for a device to be introduced that is more user-friendly than books. “ The Ancient and the Ultimate”, Asimov, Isaac, Journal of Reading, January 1974, pp. 264-271 ©2012 MOBCON ─ WHERE MOBILE MINDS CONNNECT. ALL RIGHTS RESERVED. #
  • 3. HISTORICAL INFORMATION TECH REVOLUTIONS Gutenberg‟s Printing Press (1450) WWW (1990 – present) Mobile Computing (present to future) ©2012 MOBCON ─ WHERE MOBILE MINDS CONNNECT. ALL RIGHTS RESERVED. #
  • 4. WHAT WOULD DRUCKER DO?PETER DRUCKERInvented Management as a DisciplineInvented Term “Knowledge Worker”Predicted Russo-German Pact ©2012 MOBCON ─ WHERE MOBILE MINDS CONNNECT. ALL RIGHTS RESERVED. #
  • 5. THE RISE & FALL OF PRINTER ROCK STARS At the peak of the Dotcom era, Drucker forecast the future of IT based on the 100 years after Gutenberg‟s invention of the printing press and movable type in 1450. For most of that century, the new gurus of printing technology became fabulously wealthy and famous, the Mark Zuckerberg‟s of their day. BUT ….“By 1580 or so, the printers, with their focus on technology, had become ordinary craftsmen…their place was soon taken by what we now call publishers…people and firms whose focus was no longer on the „T‟ in IT but on the „I‟.”The Next Information Revolution, by Peter Drucker, Forbes, August 24, 1998 ©2012 MOBCON ─ WHERE MOBILE MINDS CONNNECT. ALL RIGHTS RESERVED. #
  • 6. THREE BIGGEST FALLACIES OF DOTCOM ERA Build it and they will come – Works only once Star Trek Business Models – Works if you possess Warp Drive and Transporter - Successful Killer Apps Automate Rather Than Eliminate. Like Spreadsheet Technology over Workflow – Peoplesoft, ADP and the Septic Tank Metaphor ©2012 MOBCON ─ WHERE MOBILE MINDS CONNNECT. ALL RIGHTS RESERVED. #
  • 7. THREE LESSONS FOR MOBILE Production in all industries moves from Craft to Mass to Lean - “The Machine That Changed the World” Workflow trumps cool  What is the purpose of your mobile tech:  Information Consumption (Initial Growth, will slow as %)  Transactions  Decision Support (Growing) Analytics rule  Micro (workflow optimization)  Macro (Predictive) ©2012 MOBCON ─ WHERE MOBILE MINDS CONNNECT. ALL RIGHTS RESERVED. #
  • 8. POWER OF THREECurrently three simultaneous technology revolutions Mobile Cloud Big DataWHY IS THIS IMPORTANT? ©2012 MOBCON ─ WHERE MOBILE MINDS CONNNECT. ALL RIGHTS RESERVED. #
  • 9. INNOVATIONS MAY PRECEDE ENABLING TECHNOLOGIESAdvances in scientific theory or even process innovation often stall for decadesbefore they are enabled by technology advancements. Charles Babbage‟s 1822 invention of the “Difference Engine”, the first programmable computer, was a curiosity for nearly 150 years before Intel. The moon landing of 1969 used German rocket technology from World War Two, but would not have been possible without the latest mainframe computers. Global weekly news magazines of the 20th century like Time and Newsweek depended on Gantt charts AND airplanes Michael Saylor‟s “Query Tone” – Unworkable in late 90‟s, now Big Data ©2012 MOBCON ─ WHERE MOBILE MINDS CONNNECT. ALL RIGHTS RESERVED. #
  • 10. IMPACT OF INFORMATION TECH REVOLUTIONS IT Revolution Immediate Impact Long Term Impact Gutenberg’s “Printers” were Rock Stars Protestant Reformation – Lutheranism Printing Press of Europe Age of Discovery - Columbus (maps, 100’s of Printers replaced fundraising and PR) 100,000 Monks World Wide Dotcom Boom Increase in “Clockspeed” of every Web Rise and Fall of industry Fall of Mainstream Media Webmasters Mobile Mobile Ubiquity Higher Education will be transformed - Computing Angry Birds MOOCS Health Care will be transformed from focus on treating illness to maintaining health. ©2012 MOBCON ─ WHERE MOBILE MINDS CONNNECT. ALL RIGHTS RESERVED. #
  • 11. SUMMARY There is a long history of disruptive information technologies impacting societies and commerce. In every information technology revolution, from Gutenberg to today, a brief period of technological focus is followed by a reversion to business basics, with standardized technologies allow efficiencies previous impossible. Successful technologies automate routine work, allowing more time and resources for higher level activities ©2012 MOBCON ─ WHERE MOBILE MINDS CONNNECT. ALL RIGHTS RESERVED. 14