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Strategy: Mobility Ecosystem at Medtronic

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  • 5 minutesProvisioning & Deployment (internal & external)Protect your brandMobile expense managementCompliance & securityLifecycle management for hardwareNetwork performance (internally & cellular strategy)
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  • 1. SPEAKERS MDT PublicJeff BipesSr. IT Manager - Mobility & mHealth, Medtronic10 in the mobile space5 years with MedtronicJim FreelandIT Manager - Enterprise Mobility, Medtronic11 years in IT, 2 in mobile6 years with Medtronic ©2012 MOBCON ─ WHERE MOBILE MINDS CONNECT. ALL RIGHTS RESERVED. 2
  • 2. AGENDA MDT Public 1. Company Overview 6. Tips & 2. Strategy Tricks 5. Apps & 3. COE DevelopmentAll trademarks andtrade names referenced 4. Devicesherein are property oftheir respective owners. ©2012 MOBCON ─ WHERE MOBILE MINDS CONNECT. ALL RIGHTS RESERVED. 3
  • 3. MDT PublicCompany Overview ©2012 MOBCON ─ WHERE MOBILE MINDS CONNECT. ALL RIGHTS RESERVED. 4
  • 4. MEDTRONIC OVERVIEW MDT PublicMissionTo contribute to human welfare by the application of biomedical engineering in the research, design, manufacture and sale of instruments or appliances that alleviate pain, restore health and extend life. ©2012 MOBCON ─ WHERE MOBILE MINDS CONNECT. ALL RIGHTS RESERVED. 5
  • 5. GLOBAL LEADER IN MEDICAL TECHNOLOGY MDT Public 45,000+ Employees, making us the largest global medical technology company 9,000+ Scientists and engineers around the world Regulated organization (FDA, HIPAA, SOX, etc.) 6 Business Units across 8 Regulatory Regions Mobile field strategy differs globally  Large employee sales force in the US  International sales staff includes employees, contractors, distributors ©2012 MOBCON ─ WHERE MOBILE MINDS CONNECT. ALL RIGHTS RESERVED. 6
  • 6. SERVING THE WORLD’S GEOGRAPHIES MDT Public Western Central/Eastern Europe United Europe & Greater States Canada China Middle Asia East/Africa Latin India America 300+ Locations in 120+ Countries Manufacturing Facilities 44 Training and Education Facilities 22 R&D Centers 25 ©2012 MOBCON ─ WHERE MOBILE MINDS CONNECT. ALL RIGHTS RESERVED. 7
  • 7. MEDTRONIC PRODUCTS MDT PublicInnovate across core medical technologies – Sensors – Targeted Drug Delivery – Miniaturization – Electrical stimulation – Diagnostics – Connected Care – Mechanical devices – Surgical tools – Imaging Navigation CRDM Cardiovascular Spinal & Biologics Neuromodulation Surgical Diabetes Technologies ©2012 MOBCON ─ WHERE MOBILE MINDS CONNECT. ALL RIGHTS RESERVED. 8
  • 8. MOBILITY IN THE LAST 5 YEARS MDT PublicMedtronic funds, controls & dictates smartphone usage  Apps were focused, single platform, limited in capabilities  Palm, Windows Mobile, SymbianNext generation smartphones take off & change the game  2007 = iPhone  2009 = Push for iPhone in workplace (seeds of BYOD are planted)  2010 = BYOD impact hits the enterprise (+ Android, - Blackberry, - Palm)Tablets are here - April 2010 & Mobile 2.0 begins  iPad launched and Medtronic sees tool vs. toy  “Consumerized” expectations of IT begin to force change ©2012 MOBCON ─ WHERE MOBILE MINDS CONNECT. ALL RIGHTS RESERVED. 9
  • 9. MEDTRONIC’S MOBILITY EVOLUTION MDT Public2000 Today…  Palm IIIxe 34K+ mobile devices globally  First Medtronic custom  78 % iOS mobile app  11 % Android  9 % Blackberry2004  2% Other (Windows, Symbian, etc.)  Palm Treo 650 190+ mobile apps globally  34 MDT custom apps  87 % internal use only  13 % public facing2008  Marketing, sales, economic tools  Windows Mobile 6.1 BYOD in US in place  Convert 20 apps to WM  In progress Internationally ©2012 MOBCON ─ WHERE MOBILE MINDS CONNECT. ALL RIGHTS RESERVED. 10
  • 10. MDT PublicEnterprise Mobility Strategy ©2012 MOBCON ─ WHERE MOBILE MINDS CONNECT. ALL RIGHTS RESERVED. 11
  • 11. WHERE DO YOU START? MDT PublicQuantify device presence already in your organizationAssemble the pieces needed to manage devices  Policies, people, processes, toolsOrganize mobility center of excellence  May not include only traditional IT resourcesMeasure solution demand and identify stakeholders / customers  Understand organizational partners needed to succeedDevelop 6 - 12 month mobile strategy  Increase employee and customer engagement, cost savings, improve processes ©2012 MOBCON ─ WHERE MOBILE MINDS CONNECT. ALL RIGHTS RESERVED. 12
  • 12. WHAT WILL SUCCESS LOOK LIKE? MDT PublicFocused on the right things (prioritized)  Just because you can doesn’t mean you should  Align to business process strategy & leverage existing systems / servicesBusiness value of mobile solutions is measured  Decreased Overhead: Replaced manual processes, saving on print, productivity gains  Increased Bottom Line: Increased sales, decreased cycle times, increased customer satisfactionThe business and IT are collaborating  Partnerships in practice vs. in policy  Mobile solutions are leveraged across the business  IT has visibility into most mobile projects to influence outcomes  The mobility team is viewed as a true COE ©2012 MOBCON ─ WHERE MOBILE MINDS CONNECT. ALL RIGHTS RESERVED. 13
  • 13. MDT PublicMobility Center of Excellence ©2012 MOBCON ─ WHERE MOBILE MINDS CONNECT. ALL RIGHTS RESERVED. 14
  • 14. BE A MOBILE SERVICES BROKER MDT PublicResources must understand the changing mobile landscape  Be forward looking to insulate your business from change  Leverage interest and network with “end user experts”Source the right services / solutions from internal / external pool  You don’t have to take on all aspects of mobility design, delivery and support  Work with key vendor and external solution partners (development, cloud services, etc.)  Develop services you SHOULD provide in house (app deployment, MDM, etc.)  Catalog services and communicate capabilities consistently Audience?Establish support levels for mobile users  Device support (company owned vs. BYOD service levels)  App support (approved internal and public business apps) ©2012 MOBCON ─ WHERE MOBILE MINDS CONNECT. ALL RIGHTS RESERVED. 15
  • 15. MDT Public Devices &Management©2012 MOBCON ─ WHERE MOBILE MINDS CONNECT. ALL RIGHTS RESERVED. 16
  • 16. DEAL WITH ALL THESE DEVICES MDT PublicApply desktop management experience  Procure, deploy, inventory, secure, install / update, replace, wipe, recycleRecommended vs. mandated devices  Preferred devices, # of data plans, expense managementDefine scope and use for MDM solution  Policy vs. Opt-In & what service access requires MDM  Deploy security policy, distribute apps, both?  Ownership: Company vs. individual Audience?Be ready for:  BYOD – Benefits & risks  Lost/stolen & decommissioning of old devices ©2012 MOBCON ─ WHERE MOBILE MINDS CONNECT. ALL RIGHTS RESERVED. 17
  • 17. MDT PublicApps & Development ©2012 MOBCON ─ WHERE MOBILE MINDS CONNECT. ALL RIGHTS RESERVED. 18
  • 18. IT’S ALL ABOUT THE APPS MDT PublicIdeation & Design  Determine the connected state of your users  Prioritize the types of apps you will build / buy & avoid “Featuritis”  Know your users and nail the UX (turn “point-and-click” on its head)Architecture & Development  Native vs. Web vs. Hybrid  Do less, faster, then iterate (non-Agile development usually don’t pan out)  Security must be focused on at the app layer – even better, the data itselfTesting & Deployment Audience?  Manage the landscape of SDKs & vendors  Test how your users will use it (4G, 3G, offline, weak signal, WiFi, etc.)  Audience: Internal vs. External (do you have a safe place to fail?)  Push or Pull apps & updates – must communicate and motivate ©2012 MOBCON ─ WHERE MOBILE MINDS CONNECT. ALL RIGHTS RESERVED. 19
  • 19. MDT PublicTips & Tricks©2012 MOBCON ─ WHERE MOBILE MINDS CONNECT. ALL RIGHTS RESERVED. 20
  • 20. ENTERPRISE MOBILITY TIPS & TRICKS MDT PublicFind mobility-minded resources to work in this ambiguous spaceManage your vendors or they will manage youDevelop ongoing partnership & trust with your business usersEstablish internal mobile app provisioning & deployment capabilitiesBeware of unexpected changes outside your control (hardware, OS, dev tools, third-party applications) Audience?Ensure workforce planning accounts for impact of mobile on greater IT org ©2012 MOBCON ─ WHERE MOBILE MINDS CONNECT. ALL RIGHTS RESERVED. 21
  • 21. MDT Public Thank you!©2012 MOBCON ─ WHERE MOBILE MINDS CONNECT. ALL RIGHTS RESERVED. 22
  • 22. MEDTRONIC - INNOVATING FOR LIFE! MDT Public ©2012 MOBCON ─ WHERE MOBILE MINDS CONNECT. ALL RIGHTS RESERVED. 23