IA                                                                   O   S                                                ...
ABOUT TYLER OLSON    + Professional Speaker, Entrepreneur    + Founder of SMCpros - Social Media Agency, Minneapolis    + ...
WHO ARE WE?    + Social Media Consultants    Social Marketing    Measurement Analysis    Creative Development    Monitorin...
PROMOTING MOBILE APPS THROUGH SOCIAL    + Cost-per-install advertising    + Integrating Social Media    + Gamification    ...
COST PER INSTALL ADVERTISING    + Facebook    + AdParlor    + W3I    + Others           12        /20   13-1411/          ...
INTEGRATING SOCIAL MEDIA    + Integrating Facebook    + Integrating Twitter    + Building social features           12    ...
GAMIFICATION    + Wikipedia: Typically gamification applies to     non-game applications and processes, in order     to en...
VALUE OF A STRONG AND LOYAL FOLLOWING    + ABS: Always Be Social!    + Be yourself, online    + Remember: people want to h...
DATA ANALYSIS           12        /20   13-1411/                 ©2012 MOBCON ─ WHERE MOBILE MINDS CONNNECT. ALL RIGHTS RE...
FOOD FOR THOUGHT    How do you evaluate your current social media     employees and vendors ?    + Strategic Plan    + Mes...
QUESTIONS?                Tyler Olson                tolson@smcpros.com                952-232-5172                www.smc...
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Marketing: Integration of Social Media

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Marketing: Integration of Social Media

  1. 1. IA O S PR ED N C | SM K ER M O L TI / SP EA IA A C R N |C E O/ O EGS T TYL E R O LSO IN
  2. 2. ABOUT TYLER OLSON + Professional Speaker, Entrepreneur + Founder of SMCpros - Social Media Agency, Minneapolis + Consults on topics related to social media + Recently sold my first business, HelpMeTy.com + Regular contact for social media news coverage + Spoken at over 50 events in the last 12 months on social media to over 5,000 people 12 /20 13-1411/ ©2012 MOBCON ─ WHERE MOBILE MINDS CONNNECT. ALL RIGHTS RESERVED. 2
  3. 3. WHO ARE WE? + Social Media Consultants Social Marketing Measurement Analysis Creative Development Monitoring + Partners Driven Group FRWD Network Medics + Portfolio Famous Dave’s AT&T Grand Old Day 2011/2012 Fortune 500 companies 12 /20 13-1411/ ©2012 MOBCON ─ WHERE MOBILE MINDS CONNNECT. ALL RIGHTS RESERVED. #
  4. 4. PROMOTING MOBILE APPS THROUGH SOCIAL + Cost-per-install advertising + Integrating Social Media + Gamification + Value of a strong and loyal following + Data analysis! 12 /20 13-1411/ ©2012 MOBCON ─ WHERE MOBILE MINDS CONNNECT. ALL RIGHTS RESERVED. #
  5. 5. COST PER INSTALL ADVERTISING + Facebook + AdParlor + W3I + Others 12 /20 13-1411/ ©2012 MOBCON ─ WHERE MOBILE MINDS CONNNECT. ALL RIGHTS RESERVED. #
  6. 6. INTEGRATING SOCIAL MEDIA + Integrating Facebook + Integrating Twitter + Building social features 12 /20 13-1411/ ©2012 MOBCON ─ WHERE MOBILE MINDS CONNNECT. ALL RIGHTS RESERVED. #
  7. 7. GAMIFICATION + Wikipedia: Typically gamification applies to non-game applications and processes, in order to encourage people to adopt them, or to influence how they are used. + Give points, invites, beta access, or other rewards + TRACK THE DATA!! 12 /20 13-1411/ ©2012 MOBCON ─ WHERE MOBILE MINDS CONNNECT. ALL RIGHTS RESERVED. #
  8. 8. VALUE OF A STRONG AND LOYAL FOLLOWING + ABS: Always Be Social! + Be yourself, online + Remember: people want to help + Feel comfortable asking for what you need + I’m 26, you should have more contacts than me 12 /20 13-1411/ ©2012 MOBCON ─ WHERE MOBILE MINDS CONNNECT. ALL RIGHTS RESERVED. #
  9. 9. DATA ANALYSIS 12 /20 13-1411/ ©2012 MOBCON ─ WHERE MOBILE MINDS CONNNECT. ALL RIGHTS RESERVED. #
  10. 10. FOOD FOR THOUGHT How do you evaluate your current social media employees and vendors ? + Strategic Plan + Messaging Strategy and Schedule + Measurement / Metrics / Reports + Importance of Monitoring + Value in Marketing & Sales 12 /20 13-1411/ ©2012 MOBCON ─ WHERE MOBILE MINDS CONNNECT. ALL RIGHTS RESERVED. #
  11. 11. QUESTIONS? Tyler Olson tolson@smcpros.com 952-232-5172 www.smcpros.com Connect with me: facebook.com/tylerolson twitter.com/tyolson linkedin.com/in/tylermolson “Tyler, in my eyes, is the next Bill Gates. He is on fire.” – Amy Westerlund, Minneapolis TV Show Host 12 /20 13-1411/ ©2012 MOBCON ─ WHERE MOBILE MINDS CONNNECT. ALL RIGHTS RESERVED. #

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