Innovative Strategy: Adam Bookman "The CIO Perspective"


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Innovative Strategy: Adam Bookman "The CIO Perspective"

  1. 1. Welcome. The CIO Perspective – 
 7 Considerations for your Enterprise Mobile Strategy @propelics November 7th, 2013
  2. 2. Propelics Background – About Us 15+ year track record Fortune 500 clients Global experience 100% focused on mobile for the Enterprise •  San Jose, Boston, Pittsburgh •  •  •  •  Propelics creates mobile strategies and world class 
 Apps for the Enterprise.
 Trusted by companies like yours: 2
  3. 3. What We Do •  Enterprise Mobile Strategy Services Enterprise Mobile Strategy Mobile App Portfolio Mobile App Scoping & Planning IT Readiness for Mobility Innovation through visualization Center of Excellence Creation •  Mobile Advisory Services Mobile Mentoring Executive Education Speaking Engagements •  Managed Services Application Oversight Application Development, Maintenance and Support Managed Mobile Center of Excellence Onshore and Offshore App Development
  4. 4. Propelics Strategy Kickstarts Mobile App Roadmap IT Readiness for Mobile Kickstart Mobile COE Kickstart Mobile App Scoping & Planning Kickstart Prototype Factory Mobile App Rapid Prototyping 4  
  5. 5. Agenda! •  Market Trends •  The Challenges Presented by Mobile •  7 Considerations for your Enterprise Mobile Strategy •  Q&A 5  
  6. 6. Experiences are increasing usage and expectations
  7. 7. Methods of interaction are changing
  8. 8. Mobile is changing the way businesses interact with their customers, employees, partners, distributers, etc.
  9. 9. 73% of companies are looking to build five or more apps in 2013 Source:  Appcelerator  Survey  
  10. 10. Where Innovation is Concerned, Mobile Leads Rank   4.5   4   3.5   3   2.5   2   1.5   1   0.5   0   Mobile   Big  Data   Cloud   Social   Other   IT  Consumeriza;on,   Payments,  Security,  EHR,   Data  Virtualiza;on,   Iden;fy  Mgmt.   Source: CIO instant poll, Evanta Leadership Series Keynote, June 2013
  11. 11. Mobile as a game changer is finally being understood Source: Appcelerator Q3 2013 Enterprise Mobility Survey!
  12. 12. Everyone wants mobile, but most many companies aren’t sure what to do with it.
  13. 13. Point of View – The Law of Three
  14. 14. However, this
 is not easy
  15. 15. Disparate data, complex processes
  16. 16. Lack of UX knowledge
  17. 17. Mobile doesn’t fit traditional IT funding
  18. 18. Lack of a culture of innovation
  19. 19. Q: What are the Key Considerations for Your Enterprise Mobile Strategy?
  20. 20. #1. An App is Not a Strategy
  21. 21. An App is Not a Strategy Avoiding the “One and Done” phenomenon Random Acts of Mobile = Mobile Strategy Strategy is more than a collection of apps New Channels, New Customers, New Business Models, New Use Cases
  22. 22. #2. Understand There is No Gold Standard
  23. 23. Building a Mobile Gold Standard Define your App through one Enterprise metric Top/bottom line, speed, experience Start with “time” as a metric Define your end user Build mobile Apps for the “5 W’s” “System access” is not a driver Augment the environment 24  
  24. 24. Building a Mobile Gold Standard Mortgage/Lending, large 
 source of revenue Reduction of cycle time for
 approvals Inconsistent process 
 drove errors App plan that outlined streamlined process and onthe-spot information/document gathering 25  
  25. 25. #3. Avoid the Wild West of App Development
  26. 26. Avoid the Wild West of App Development Barrier to entry for app development is low, “Cool” Factor is high Most companies will develop between 3-5 apps before a mobile strategy is put in place Resist the urge to be a rebel Apps that provide great features but do not deliver value Rationalize the demand, understand the value across the app portfolio
  27. 27. 28  
  28. 28. #4. Build to the 80%
  29. 29. Build to the 80% Simplify the Enterprise Follow 80/20 Rule 
 Begin Your App Concept with 1 or 2 Scenarios Solve 1 Problem, then Iterate Tremendous Opportunity to Make Commonly Performed Tasks Easier 30  
  30. 30. Build to the 80% Business team began to look for simple tasks to remove Significant time using systems to perform cross-lookups on PCs App built in 2 weeks gives back 
 ~3 hours / week of time per user Success is driving future scope, not perception of value 31  
  31. 31. Android Device Fragmentation 32  
  32. 32. Android Screen Size Fragmentation 33  
  33. 33. iOS Screen Size Fragmentation 34  
  34. 34. #5. Use Visualization
 as a Weapon
  35. 35. Use Visualization as a Weapon To invoke change Begin respecting users’ time & tasks Force scope decisions Question what is commonplace To fail cheaply 36  
  36. 36. Key Visualization Considerations •  •  •  •  Avoid over engineering the app Simplify the complexity of the process UX is critical Day in the life is Critical 37  
  37. 37. Day in the Life
  38. 38. Use Visualization as a Weapon 21 step process – every time All required - had to ensure all customer’s requests were handled Difficult decision to not serve every customer Reduced to 4 steps 39  
  39. 39. #6. Assess and Build For Readiness
  40. 40. Build For Readiness This never happens: Readiness requirements are small vs. Enterprise IT engagements Build for data readiness, cultural fit, process improvement, skillsets, technology standards Build for 1 metric and iterate 41  
  41. 41. Stage 5 Stage 4 Enterprise Info. Mgmt. Stage 3 Skills and Resources Stage 2 Mobility  Strategy Stage 1 Readiness Assessment Framework IT Delivery & Support Policy Definition Policy Governance Maturity Ranking Network Infrastructure Security Infrastructure App development platform Mobile Device Mgmt. Platform Telecom Expense Mgmt. Mobile delivery and support Mobile Maturity Matrix 42  
  42. 42. Mobile COE Coverage MDM Mobile App Dev Platform Apps vs. Web Wireframe / Supported Devices Testing Prototyping Mobile Web Services Version Control Mobile SDLC Mobile Innovation Mobile Policies Help Desk UX Guidelines App Architecture Mobile App Inventory BYOD Governance Security App Deployment Mobile Analytics TEM
  43. 43. #7. Initially, Deliver Outside of IT Processes
 (but not IT)
  44. 44. Deliver Within IT and Outside of IT Processes IT has to be a participant or leader in the process Avoid heavy waterfall, milestone requirements, PMO oversight, project funding, infrastructure needs External developers may be required, if possible involve Mobile COE, internal UX, architecture, data services Build a release for <$50k in under 4 weeks and iterate 45  
  45. 45. 7 Key Considerations 1.  An App is Not a Strategy 2.  Understand There is No Gold Standard 3.  Avoid the Wild West of App Development 4.  Build for the 80% 5.  Use Visualization as a Weapon 6.  Assess and Build for Readiness 7.  Initially, Deliver Outside of IT Processes
  46. 46. Mobile Strategy: Approach Step I: Direction Setting Business Drivers Innovation Strategy & Alignment Market Opportunity Step II: Ideation, Assessment, Risk Analysis, Visualization Business Segments, Verticals, Channel, solutions INNOVATION HOTSPot Mobile App and BYOD Risk Profile Step III: Roadmap & Next Steps Business & IT Roadmap App Roadmap Innovation thru Visualization Technology Maturity Assessment Recommend Action Plan
  47. 47. •  Innovation Focus •  Engaging Process •  Mobility Centric •  Experience Across Industries •  Enterprise Solutions •  Advisors, Strategists, Implementers •  Strategy at the Pace of Mobility
  48. 48. Thank you