Brett Bauer, CEO & Co-Founder
Nov 2013
SOCIAL APP DISCOVERY
COMMUNICTION WITH TRUSTED SOURCES

• Who is delivering the message?
• What is their motivation?
• How well do you know thi...
DEVELOPING A TRUSTED NETWORK OF AFFILIATES IS KEY
CROWDSOURCING OR PEER-TO-PEER?
HOW DO DEVELOPERS REACH CONSUMERS?
WHAT IS THE EFFECTIVENESS OF THESE METHODS?

Advertising
–Banner Ads
–Interstitial Ads
–Native Ads
–Contextual Ads

Blog...
HOW CONSUMERS REALLY DISCOVER APPS
SOCIAL SHARING WITH PEOPLE YOU TRUST

PREDICTIVE RECOMMENDATIONS
ARE BASED ON:
1.) APPS CURRENTLY ON DEVICE
2.) UNDERSTAND...
INTEGRATION OF PREDICTIVE APP RECOMMENDATION
www.powerslyde.com
brett@powerslyde.com
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Best Practices: Brett Bauer "Importance of Platform for Building, Launching, and Scaling Successful Mobile App"

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Best Practices: Brett Bauer "Importance of Platform for Building, Launching, and Scaling Successful Mobile App"

  1. 1. Brett Bauer, CEO & Co-Founder Nov 2013
  2. 2. SOCIAL APP DISCOVERY
  3. 3. COMMUNICTION WITH TRUSTED SOURCES • Who is delivering the message? • What is their motivation? • How well do you know this person?
  4. 4. DEVELOPING A TRUSTED NETWORK OF AFFILIATES IS KEY
  5. 5. CROWDSOURCING OR PEER-TO-PEER?
  6. 6. HOW DO DEVELOPERS REACH CONSUMERS?
  7. 7. WHAT IS THE EFFECTIVENESS OF THESE METHODS? Advertising –Banner Ads –Interstitial Ads –Native Ads –Contextual Ads Blogs, News, articles, virality
  8. 8. HOW CONSUMERS REALLY DISCOVER APPS
  9. 9. SOCIAL SHARING WITH PEOPLE YOU TRUST PREDICTIVE RECOMMENDATIONS ARE BASED ON: 1.) APPS CURRENTLY ON DEVICE 2.) UNDERSTANDING APP CORRELATIONS 3.) COMBINING PREDICTIVE APP RECOMMENDATIONS AND CONTEXTUAL ADS
  10. 10. INTEGRATION OF PREDICTIVE APP RECOMMENDATION
  11. 11. www.powerslyde.com brett@powerslyde.com

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