Meet the Gurus: Mobile Marketing Q&A

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Meet the Gurus: Mobile Marketing Q&A

  1. 1. PANELISTSJennifer Kane  Principal atEric Mills  President atAndy Forsberg  Marketing Director at ©2012 MOBCON ─ WHERE MOBILE MINDS CONNECT. ALL RIGHTS RESERVED. 2
  2. 2. MOBILE SEARCH IS GROWING RAPIDLYMobile searches have grown by 4x since 20101 in 7 searches are now from a mobile deviceUp to 25-30% of all paid search traffic is now mobile SOURCES: Google Mobile Optimization Webinar, 2011 | HubSpot | Search Engine Land ©2012 MOBCON ─ WHERE MOBILE MINDS CONNECT. ALL RIGHTS RESERVED. 3
  3. 3. IPADS PROVIDE THE BEST PAID SEARCH ROI paid search ROI is almost identical to paid search paid search ROI is 70% greater than or paid search users deliver about double the ROI of users SOURCE: Search Engine Land | The Noun Project designers Daxx Longaphie, George Agpoon, and Thomas Le Bas ©2012 MOBCON ─ WHERE MOBILE MINDS CONNECT. ALL RIGHTS RESERVED. 4
  4. 4. MOBILE SHOPPERS PREFER MOBILE SITES TO APPS81% prefer them for researching prices.79% prefer them for product reviews.63% prefer them for purchasing. SOURCE: Adobe Systems “Adobe Mobile Experience Survey,” 2011; eMarketer, 2011 ©2012 MOBCON ─ WHERE MOBILE MINDS CONNECT. ALL RIGHTS RESERVED. 5
  5. 5. MOBCON 2012 MOBILE DEVICES & COVERAGE INTERACTIVE VERSIONS OF THESE CHARTS CAN BE FOUND AT: MOBCON.COM/DEVICES ©2012 MOBCON ─ WHERE MOBILE MINDS CONNECT. ALL RIGHTS RESERVED. 6
  6. 6. MOBCONNERS COMPARED TO U.S. INTERACTIVE VERSIONS OF THESE CHARTS CAN BE FOUND AT: MOBCON.COM/DEVICES ©2012 MOBCON ─ WHERE MOBILE MINDS CONNECT. ALL RIGHTS RESERVED. 6
  7. 7. MOBILE-UNFRIENDLY SITES AID COMPETITION Test your website’s mobile-friendliess with Google’s GoMoMeter SOURCE: Google Go Mo, 2012 ©2012 MOBCON ─ WHERE MOBILE MINDS CONNECT. ALL RIGHTS RESERVED. 7
  8. 8. HOW SMARTPHONE APPS ARE ACTUALLY DISCOVERED  SOURCE: The State Of Mobile Apps by The Nielsen Company ©2012 MOBCON ─ WHERE MOBILE MINDS CONNECT. ALL RIGHTS RESERVED. 8
  9. 9. QUESTIONS FOR OUR PANELISTS? FOLLOW ON TWITTER @jenkaneco from @kanecotweet @millseric from @nismpulse@andyforsberg from @mentormateus ©2012 MOBCON ─ WHERE MOBILE MINDS CONNECT. ALL RIGHTS RESERVED. 9

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