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Meet the Gurus: Mobile Challenge
Nov 12, 2012
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Transcript of "Meet the Gurus: Mobile Challenge"
1. MEET THE GURUSDimitar Dobrev CTO, MentorMateMike Bollinger Founder, LivefrontJon Rexeisen Senior Developer, The NerderyJosh Dingman iOS Developer, Fusion Room ©2012 MOBCON ─ WHERE MOBILE MINDS CONNECT. ALL RIGHTS RESERVED. 2
POSSIBLE CHALLENGE TOPICSAccessibilityInternationalizationFuture ProofingMultiple Development ApproachesSimulataneous or Sequential UseScreen Size DiversityBillions (and Billions) of Smartphones ©2012 MOBCON ─ WHERE MOBILE MINDS CONNECT. ALL RIGHTS RESERVED. 3
ACCESSIBILITY• Americans With Disabilities Act updated in 2010 to cover smartphones and mobile internet (think handicapped spots)• Apple made a large overture to accessibility at WWDC2012 keynote address. One highlighted stories showed blind/visually impaired living better with iPhone.• Actually fairly simple and straightforward to implement.• Want to know if you have a iOS developer who cares and tests accessibility? Triple tap their home button. ©2012 MOBCON ─ WHERE MOBILE MINDS CONNECT. ALL RIGHTS RESERVED. 4
INTERNATIONALIZATION• Apple made significant effort at WWDC2012 that emerging markets and internalization/localization is an important area of growth.• Over 20% of Americans speak a language other than English at home but most speak English “very well”• 15 million American Spanish speakers who don’t claim to speak Spanish very well.• Generally straightforward to internationalize an app• Designs should be responsive to long and shorter text• iOS has much better support for right-to-left languages. ©2012 MOBCON ─ WHERE MOBILE MINDS CONNECT. ALL RIGHTS RESERVED. 5
WHY WORRY ABOUT “FUTURE-PROOFING”?• We are seeing a massive shift in how software is created and consumed.• Large investments today in the “mobile apps” of tomorrow.• “Mobile apps” could be defined as almost anything we use to consume or create on TABLETS, PHONES, GAME CONSOLES, OR LAPTOPS meaning many there is a possibility for large fragmentation across platforms. PLAN ONCE “REIMAGINE” EVERYWHERE ©2012 MOBCON ─ WHERE MOBILE MINDS CONNECT. ALL RIGHTS RESERVED. 6
PLAN ONCE• For applications, plan on creating web services that will span across disparate and distinct platforms.• Keep business logic in the service so reusability across platforms is high.• Spend a large amount of time in the development cycle in this phase. It will pay dividends in the future.REIMAGINE EVERYWHERE• Each platform you create for will have it’s own unique “look and feel”, but will use the same logic from your services.• This is your chance to be creative with new and unique presentations of your data. ©2012 MOBCON ─ WHERE MOBILE MINDS CONNECT. ALL RIGHTS RESERVED. 7
MULTIPLE DEVELOPMENT APPROACHESMultiple development approaches available - Native Apps, Mobile Web, Hybrid AppsLanguage Bridge Frameworks - PhoneGap, Titanium ©2012 MOBCON ─ WHERE MOBILE MINDS CONNECT. ALL RIGHTS RESERVED. 8
DEVELOPMENT APPROACH CONSIDERATIONS Are you looking at long term strategy for mobile application development OR accomplishing short time business needs related to getting an app out as soon as possible? Do you intend to distribute the app on Google Play and Apple App Store? Do you require offline capabilities? What developer skills you have available? Do you require instant updates of the application? Are performance, user experience and access to all device features key factors for success? ©2012 MOBCON ─ WHERE MOBILE MINDS CONNECT. ALL RIGHTS RESERVED. 9
SIMULTANEOUS OR SEQUENTIAL?SimultaneousTV no longer commands our full attentionContent viewed on one device can trigger specific behavior on the other Source: http://www.thinkwithgoogle.com/insights/featured/new-multi-screen-world-insight/ ©2012 MOBCON ─ WHERE MOBILE MINDS CONNECT. ALL RIGHTS RESERVED. 10
SIMULTANEOUS OR SEQUENTIAL?Sequential90% of consumers begin a task on one device and then complete it on another device.Smartphones are by far the most common starting point for this sequential activity. Source: http://www.thinkwithgoogle.com/insights/featured/new-multi-screen-world-insight/ ©2012 MOBCON ─ WHERE MOBILE MINDS CONNECT. ALL RIGHTS RESERVED. 11
SCREEN SIZE DIVERSITYOver just 2 months…Technology companies have released new connected devices of varying shape, size, and OS Source: http://www.lukew.com/ff/entry.asp?1644 ©2012 MOBCON ─ WHERE MOBILE MINDS CONNECT. ALL RIGHTS RESERVED. 12
BILLIONS OF SMARTPHONESHow High Can We Go? 1 billion smartphones took 16 years. It will take 3 years to get to the next billion 3.2 billion people, or 46% of the worlds total population of 7 billion, have at least one active mobile (cellular, not just smartphone) device.7 billion people in the world 4.7 billion could have smartphones 7 – 4.7 = 2.3 billion without… 1.5 billion have poor coverage or no service 0.8 billion elderly, disabled and cash-strapped unemployed, as well as the very young or incarcerated http://techcrunch.com/2012/10/16/mobile-milestone-the-number-of-smartphones-in-use-passed-1-billion-in-q3-says-strategy-analytics/ http://www.economist.com/blogs/babbage/2012/10/global-mobile-usage?fsrc=scn/tw_ec/sim_earth ©2012 MOBCON ─ WHERE MOBILE MINDS CONNECT. ALL RIGHTS RESERVED. 13