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Keynote: The Day My Parents Went Mobile and the World Went Crazy

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  • 1. s t e n h e t r a d p n ! y a zy m ile ra y b c a o t d n e tm e h n T e dw w or l wWade Beavers - DoApp Inc.
  • 2. We are nutsabout digital! 012 4 /2 3-111/1 ©2012 MobCon ─ Where Mobile Minds Connect. All Rights reserved.
  • 3. I am notFacebook easy! 012 4 /2 3-111/1 ©2012 MobCon ─ Where Mobile Minds Connect. All Rights reserved.
  • 4. I LOVE MY PHONE! 012 4 /2 3-111/1 ©2012 MobCon ─ Where Mobile Minds Connect. All Rights reserved.
  • 5. The teenagers of today. 012 4 /2 3-111/1 ©2012 MobCon ─ Where Mobile Minds Connect. All Rights reserved.
  • 6. The modern traveler. 012 4 /2 3-111/1 ©2012 MobCon ─ Where Mobile Minds Connect. All Rights reserved.
  • 7. of travelers use mobile to71% access travel information. 012 4 /2 3-111/1 ©2012 MobCon ─ Where Mobile Minds Connect. All Rights reserved.
  • 8. The senior citizens! 012 4 /2 3-111/1 ©2012 MobCon ─ Where Mobile Minds Connect. All Rights reserved.
  • 9. The new babysitter! 012 4 /2 3-111/1 ©2012 MobCon ─ Where Mobile Minds Connect. All Rights reserved.
  • 10. +300 million people in U.S. 330 million active cell phones 012 4 /2 3-111/1 ©2012 MobCon ─ Where Mobile Minds Connect. All Rights reserved.
  • 11. use it in bed8 out of 10 nightly. 012 4 /2 3-111/1 ©2012 MobCon ─ Where Mobile Minds Connect. All Rights reserved.
  • 12. Mobileover Sex? 012 4 /2 3-111/1 ©2012 MobCon ─ Where Mobile Minds Connect. All Rights reserved.
  • 13. 87%admit to using itbefore they evenbrush theirteeth. 012 4 /2 3-111/1 ©2012 MobCon ─ Where Mobile Minds Connect. All Rights reserved.
  • 14. 64% admit to using their mobile device while on the toilet. 012 4 /2 3-111/1 ©2012 MobCon ─ Where Mobile Minds Connect. All Rights reserved.
  • 15. Cliffy’sFacts“Everyone in the Swiss Armyowns a Swiss Army Knife.Thats why no one messeswith Switzerland.”"Florida comes from thelanguage of the OkefenokeeIndians and literally meansPlace where the old peoplecome to sweat" 012 4 /2 3-111/1 ©2012 MobCon ─ Where Mobile Minds Connect. All Rights reserved.
  • 16. Our mobile life 012 4 /2 3-111/1 ©2012 MobCon ─ Where Mobile Minds Connect. All Rights reserved.
  • 17. What are people doing? 012 4 /2 3-111/1 ©2012 MobCon ─ Where Mobile Minds Connect. All Rights reserved.
  • 18. use it in to help them shop79% online or in the store 012 4 /2 3-111/1 ©2012 MobCon ─ Where Mobile Minds Connect. All Rights reserved.
  • 19. mCommerce 012 4 /2 3-111/1 ©2012 MobCon ─ Where Mobile Minds Connect. All Rights reserved.
  • 20. 54% located 44% read retailer product reviews 46% called a 28% used a retailer discount coupon 34% search in- 49% compared store inventory prices 40% looked for promotions and discounts 012 4 /2 3-111/1 ©2012 MobCon ─ Where Mobile Minds Connect. All Rights reserved.
  • 21. What they buy 012 4 /2 3-111/1 ©2012 MobCon ─ Where Mobile Minds Connect. All Rights reserved.
  • 22. use their device while86% watching television. 012 4 /2 3-111/1 ©2012 MobCon ─ Where Mobile Minds Connect. All Rights reserved.
  • 23. They Consume 012 4 /2 3-111/1 ©2012 MobCon ─ Where Mobile Minds Connect. All Rights reserved.
  • 24. They Learn 012 4 /2 3-111/1 ©2012 MobCon ─ Where Mobile Minds Connect. All Rights reserved.
  • 25. They Create 012 4 /2 3-111/1 ©2012 MobCon ─ Where Mobile Minds Connect. All Rights reserved.
  • 26. 46.2 % of statisticsare made up onthe spot. ;-) 012 4 /2 3-111/1 ©2012 MobCon ─ Where Mobile Minds Connect. All Rights reserved.
  • 27. Shop Amazon EtsyTime Entertainment NetflixYouTub Hulu iTune PodcastsConnect Linkedin Skype Twittee sFacebook Instagram Snapchat rLearn Kahn Academy iTunesGame Angry Birds Productivity UBejeweled Search WikipediaCompare Priceline Locate GPSCreate Snapseed GarageBand 012 4 /2 3-111/1 ©2012 MobCon ─ Where Mobile Minds Connect. All Rights reserved.
  • 28. Adapt or Die 012 4 /2 3-111/1 ©2012 MobCon ─ Where Mobile Minds Connect. All Rights reserved.
  • 29. Technology 012 4 /2 3-111/1 ©2012 MobCon ─ Where Mobile Minds Connect. All Rights reserved.
  • 30. Point of Sale 012 4 /2 3-111/1 ©2012 MobCon ─ Where Mobile Minds Connect. All Rights reserved.
  • 31. Photography 012 4 /2 3-111/1 ©2012 MobCon ─ Where Mobile Minds Connect. All Rights reserved.
  • 32. Newspapers 012 4 /2 3-111/1 ©2012 MobCon ─ Where Mobile Minds Connect. All Rights reserved.
  • 33. Social 012 4 /2 3-111/1 ©2012 MobCon ─ Where Mobile Minds Connect. All Rights reserved.
  • 34. Gaming 012 4 /2 3-111/1 ©2012 MobCon ─ Where Mobile Minds Connect. All Rights reserved.
  • 35. Mobile 012 4 /2 3-111/1 ©2012 MobCon ─ Where Mobile Minds Connect. All Rights reserved.
  • 36. Are you springboard worthy? 012 4 /2 3-111/1 ©2012 MobCon ─ Where Mobile Minds Connect. All Rights reserved.
  • 37. Your challenge Custo mer 012 4 /2 3-111/1 ©2012 MobCon ─ Where Mobile Minds Connect. All Rights reserved.
  • 38. Change Creates Opportunity 012 4 /2 3-111/1 ©2012 MobCon ─ Where Mobile Minds Connect. All Rights reserved.
  • 39. Yourview Customers looking... Businesses waiting.. 012 4 /2 3-111/1 ©2012 MobCon ─ Where Mobile Minds Connect. All Rights reserved.
  • 40. Look Closer 012 4 /2 3-111/1 ©2012 MobCon ─ Where Mobile Minds Connect. All Rights reserved.
  • 41. Observe Your Environment 012 4 /2 3-111/1 ©2012 MobCon ─ Where Mobile Minds Connect. All Rights reserved.
  • 42. iPad and notepad? 012 4 /2 3-111/1 ©2012 MobCon ─ Where Mobile Minds Connect. All Rights reserved.
  • 43. Sorry, Im a little late getting this to you. Heres my day with my Android Bionic.Thursday6:15 a.m. - Phone alarm playing "No Rest the Wicked" goes off. Phone is in bed with me, next to my head. I hit dismiss.6:30 a.m. - Alarm goes off again, playing "Get up, Stand Up."6:35 a.m. - Still in bed check e-mail and Facebook messages.6:45 a.m. - Write email I meant to write night before. Sent to radio station about my on-air appearance this morning.7 a.m. - Put on music playlist, "Caffeine," to listen to while showering, shaving and cooking eggs.7:30 a.m. - Hit news sites and media sources on Twitter to see what happened over night.7:35 a.m - Look up song lyric thats been bothering me.7:45 a.m. - Send out a couple "good morning" texts8 a.m. - Tweet about upcoming radio spot at 8:40 a.m.8:10 a.m. - Read local movie review through PB columnists Facebook page8:15 a.m. - Check email as I walk to radio station and then turn off phone during show.9 a.m. - Go take pics of construction to use for blog post later. Upload to DropBox.9:10 a.m. - respond to email, tweets and texts as walk to work9:30 a.m. - Take phone survey call.9:35 a.m. - Plug phone into USB of desktop computer to charge.10:15 a.m. - Take break and play "Stupid Zombies 2" for 15 minutes.11:25 a.m. - Check texts, Facebook and Twitter while sitting in car in parking lot.11:40 a.m. - Show kids pics I took of them PLUS a movie trailer video while having lunch with them.Noon - Play chess against phone app to practice for upcoming matches with son and daughter.1:15 p.m. - Like a photo on Facebook and respond to a text from a friend1:30 p.m. - Use calculator on phone to double check a figure in an article.2 p.m. - Go to interview. Record it on phone and upload file to DropBox.2:45 p.m. - Play more Stupid Zombies3 p.m. - Use Google to find directions3:15 p.m. - Respond to texts from friend about a job interview he had.3:20 p.m. - Renew library books online.3:25 p.m. - Check when a new book will be available3:35 p.m. - Reserve a couple of movies from library and put request in for library to buy new book on DYI industrial/ 3D printing movement.4 p.m. - Check Facebook messages and respond4:30 - Text back and forth with friend about going to dinner6 p.m. - Post update on Facebook6:15 p.m. - Hit news sites for updates6:25 p.m. - Plug in phone to charge7 p.m. - Put on music7:50 p.m. - Alternate playing Stupid Zombies 2 and chess for an hour.9:10 p.m. - Check Facebook, Twitter, texts and respond to messages for 20 minutes10:20 p.m. - Check Facebook, Twitter, texts and respond to messages for 35 minutes11:10 p.m. - Hit news sites for updates11:30 p.m. - Set alarms and turn on Sleep app that plays rain and crickets sounds until fading out after 20 minutes. 012 4 /2 3-1 11/1 ©2012 MobCon ─ Where Mobile Minds Connect. All Rights reserved.
  • 44. Thursday: 4:30 - used my phone as an alarm, shut the alarm off but didnt check anything (although I usually do) 4:50 - checked my email, wanted to check in from last night. 6:30 - checked Facebook 6:40 - checked my email while I was waiting for my computer to start up 8:30 - got out of a meeting, checked my phone and answered a text and made a phone call 9:45 - checked/returned text message, checked personal email, checked Facebook 9:55 - received and returned text 12:00 - checked email and Facebook 12:30 - 12:45 checked phone while waiting for lunch, checked personal email and sent text, then went on my iPad during lunch to read some stuff on Flipboard 2:00 - 2:10 checked Facebook 2:40-2:45 sent and replied to a couple text messages. Checked personal email, took out my iPad to watch a YouTube video 3:45 check text and personal email 4:30 checked personal email 4:45-5:00 phone call 5:15 checked Facebook and personal email while filling up with gas 6:30-6:45 checked personal email and sent a couple emails on my iPad 6:45-6:50 phone call 7:15-7:30 checked work email and looked at Facebook on iPad 7:30-7:45 talked on the phone 7:45-7:55 Skype on the iPad. Returned a couple text messages. 8:25-8:35 checked personal email and Facebook and Twitter 9:15 - checked Facebook and email 9:30 received and sent a few text messages 9:50-10:00 checked Facebook and twitter 10:15 -10:30 text and talked on the phone 10:30-10:45 surfed the web on my iPad, watched the local Rochester news on Kttc.com Friday: 6:00 turned off the alarm 6:45-6:50 checked email, Facebook, and the news on my iPad 7:25 sent a couple text messages 7:36 sent and received a couple text messages 7:50 sent and received more text messages 9:10 - 9:20 checked personal email and Facebook 10:00-10:10 checked personal email 10:50 checked personal email and sent and received a couple text messages 11:45 checked email and sent text messages 12:35 checked text messages and sent some 1:00 checked Facebook and made a phone call 2:35-2:45 checked email and Facebook 3:30-4:30 made a couple phone calls while in the car on the way home from the cities 5:35-5:40 checked a voicemail, text messages and Facebook to see what exciting stuff I missed throughout the day 8:47-9:00 checked Facebook and personal and work email 9:10-9:30 read articles from Flipboard on my iPad 012 4 /2 3-111/1 ©2012 MobCon ─ Where Mobile Minds Connect. All Rights reserved.
  • 45. 2:17- checked time- baby was up & needed to know if it was feeding time or to go back to sleep (Couple seconds)6:00-alarm went off- use this function every morning... Along with the snooze button:) (Couple seconds)6:15-Snooze button went off – Time to get up! (Couple seconds)9:05-9:17-Answered a couple text messages & checked Instagram-I do this every morning at my first spare chance (12 min)9:37-9:50-Went back and forth on a couple text messages (13 min)10:02-10:03-Use the camera to take a picture and put it on Instagram (1 min)10:25-Added a couple items to my Christmas wish list & grocery list on Notes (1 min)11:12-11:21-Did face time with my brother. Just to catch up. (9 min)12:40-12:46-Did face time with my sister. See how she was doing because its her day off. (Six minutes)12:41-12:42 – added a couple items to my Christmas wish list on notes & checked Instagram (2 minute)2:48 – replied to a text message (one minute)3:47 – answered a couple text messages and sent a couple text messages (One minute)3:55-5:00- had my grocery list up on the notes app...I make my grocery list throughout the week on the notes app and then I go to the store 1x per week and delete the groceries as I putthem in my cart...(1 hr 5 min...there are times during this segment where Im not actively on the app)...I also looked up a couple recipes on Pinterest6:16-6:18- answered a phone call from my husband about what to do for dinner (2 min)6:30-6:52-did FaceTime with my mom to say hi & have her entertain my son while I put away groceries (22 min)8:49-8:53-answered a couple text messages and called a friend really quick to see if I could stop by (4 min)10:33-10:42- checked out the groupons for Sioux Falls and Omaha...looking for a certain groupon for a Christmas gift- got caught up on Instagram (9 min)11/8/125:30 – 5:45 am – Woke up, checked personal and work email. Preparing myself for work day – want to know what I’m walking in to. Also looked at weather and appointments I have for the day.10:00 – got out of first meeting, checked emails I received from work (not at my desk – no laptop). Proceeded to next meeting.11:00 – got out of next meeting. Checked new emails received during meeting –11:45-12:00 – on lunch, checked personal emails, looked at facebook, chatted with a friend who’s in Austria right now.2:00 – got out of meetings – responded to a text from a friend about plans Friday night, checked emails – back to work!3:30 3:45 – leaving work, checked personal email, responded to a few from the family, checked Facebook500-600 – used tomtom app for directions to friends family’s place in St. Cloud.800 830 - during dinner showed friends back home visiting from CA iPhone and the different apps on there/things you can do with it (have blackberries)1030 – home from St. Cloud – checked emails/facebook. Called it a night.Not a super busy day for me on the phone – depends on what I have going on – if I’m not in meetings/doing things after work, I’m more apt to kill time on it.  012 4 /2 3-1 11/1 ©2012 MobCon ─ Where Mobile Minds Connect. All Rights reserved.
  • 46. 6:30-6:33 laid in bed and read emails/ checked FB. Too cold to get up 7:15-7:16 texted a friend about picking up hamburger buns for our supper together 7:16-7:17 added hamburger buns and tomato soup to my grocery list 7:44-7:45 texted piano teacher and added decaf coffee to my grocery list 8:01-8:03 checked Facebook while making barbecues. I dont do "just standing there doing nothing" 9:23-9:25 text From girls piano ride, texted back 9:29-9;32 FB chatted with adoptive mom friend. Ordering shirts from her ministry 9:42-9:46 texting various friends about swim date, piano lessons and t shirts 9:59 texted husband to see which can I should take 10:31-10:34 texted with sons piano teacher, recd text from daughter at piano. Checked FB while walking to get her brush 10:55-11:02 texted with friend about bday gift, daughter at piano about TKD clothes, took funny video of Eli and about to post to FB 11:08-11:12 more texting from daughter #2 about TKD clothes, text friend about Norwex party. 12:33-1:07 sitting in hot tub I texted my hubby and read books on my kindle app 1:22 had daughter use white pages and map app to find hotel we were going swimming 3:03 used calculator to figure out how much I owed for Buns and pool entrance 5:03-5:30 talked while I drove to TKD 5:32 had daughter text TKD friend 7:02-7:07 checked FB, statuses, trader page, adoptive moms page, read emails while waiting for kids to come out of TKD 9:15 watching tv and checking FB and emails until I fell asleepThursday, Nov 8th6:20 am iPhone alarm goes off6:21 am turned off nature sound app (iPhone)8:16 am sent text to classmate I carpool with that I was there (iPhone)8:17-8:20 am Checked my grade on blackboard for my ASL test (iPhone). Of course my professor has not posted it yet :(2:45-3:01 pm Checked facebook while waiting for my youngest sons bus. (iPad)4:15-4:35 pm Checked facebook while waiting for the twins bus. (iPad)8:00-8:05 pm Received text from a classmate and responded (iphone)8:07 pm sent a text to a different classmate. (iPhone)11:00 pm asked Suri to set my alarm for 6:20 on the iPhone.11:01 pm-6:20 am turned on my Nature sound app and went to sleep (iPhone)Friday, Nov 96:20 am iPhone alarm goes off6:21 am turned off nature sound app (iPhone)8:00-8:20 am Checked grades (blackboard) and emails on (iPad)8:20-8:35 am Paid bills (iPad)11:00-11:20 am checked phone for missed calls and returned them (iPhone)2:45-3:01 pm Checked facebook while waiting for my youngest sons bus. (iPad)4:15-4:35 pm Checked facebook while waiting for the twins bus. (iPad)6:15-7:15 pm Watched streaming video through Blackboard for Art History class (iPad)9:00-10:00 pm Finished watching the streaming video on Blackboard for Art History (iPad)11:15 pm-7:45 am turned on nature sound app 012 4 /2 3-111/1 ©2012 MobCon ─ Where Mobile Minds Connect. All Rights reserved.
  • 47. Parent’s Shouldn’t beAllowed on Mobile ;-) 012 4 /2 3-111/1 ©2012 MobCon ─ Where Mobile Minds Connect. All Rights reserved.
  • 48. They were paid to smile ;-) 012 4 /2 3-111/1 ©2012 MobCon ─ Where Mobile Minds Connect. All Rights reserved.
  • 49. 012 4 /2 3-111/1 ©2012 MobCon ─ Where Mobile Minds Connect. All Rights reserved.