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Strategy: Arming Your Field Work Force with Mobile
 

Strategy: Arming Your Field Work Force with Mobile

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  • Introduction: Who am I, who do I work for, and what do I do? What am I going to talk about? Why should you care?

Strategy: Arming Your Field Work Force with Mobile Strategy: Arming Your Field Work Force with Mobile Presentation Transcript

  • “Life begets life. Energy creates energy.It is only by spending oneself that one becomes rich.” Sarah Bernhardt ©2012 MOBCON ─ WHERE MOBILE MINDS CONNNECT. ALL RIGHTS RESERVED. #
  • AGENDA• Introductions• Mobile Application Deployment - Case Study• Spinning off• Conclusions• Q&A ©2012 MOBCON ─ WHERE MOBILE MINDS CONNNECT. ALL RIGHTS RESERVED. 3
  • INTRODUCTIONS• Who:• Brian Hase• CTO of Braun Intertec and Agile Frameworks, a subsidiary of Braun Intertec• Braun Intertec – Oversight responsibility for IT application portfolio at Braun Intertec• Agile Frameworks - Operational responsibility for development & delivery of software products, solutions, services• What:• Braun Intertec’s experience in deploying mobile line-of-business applications for its extensive field operations• Braun Intertec’s experience in creating a software company spin-off to leverage its intellectual property in the market• Why:• If you have any business processes reliant on field or mobile workers, you have an opportunity ©2012 MOBCON ─ WHERE MOBILE MINDS CONNNECT. ALL RIGHTS RESERVED. #
  • INTRODUCTIONS• Founded in 1957 by Jack Braun• Provides geotechnical engineering, environmental consulting, building envelope consulting, and materials and analytical testing services.• 500+ employees• 15 offices in Minnesota, Wisconsin, and Iowa• 100% employee owned• Subsidiaries: Agile Frameworks, Braun Intertec Geothermal ©2012 MOBCON ─ WHERE MOBILE MINDS CONNNECT. ALL RIGHTS RESERVED. #
  • INTRODUCTIONS• Founded April 2011 as a wholly owned subsidiary of Braun Intertec• Spin off founded to leverage intellectual property in the AEC market• 20 employees• 3 integrated products serving CMT disciplines in the AEC market• National client base: Richmond VA, San Antonio TX, St. Louis MO, Fort Lauderdale FL ® Powered by ©2012 MOBCON ─ WHERE MOBILE MINDS CONNNECT. ALL RIGHTS RESERVED. #
  • SOME WIKI-HISTORY• 1973 – Theodore George “Ted” Paraskevakos invented and patented many of the concepts that combine intelligence, data processing, and visual display screens with telephones – he invented the original basis of “caller id”.• Holds 60 patents including digital alarm communications systems, portable cardiac alarms, automatic meter reading, and indoor archery indoor practice devices ©2012 MOBCON ─ WHERE MOBILE MINDS CONNNECT. ALL RIGHTS RESERVED. #
  • SOME WIKI-HISTORYEarly GSM or CDMA digital wireless devices left something to be desired:• Hardware technology• Software applications and interoperability• Ecosystem, wireless networks, etc. WTF? ©2012 MOBCON ─ WHERE MOBILE MINDS CONNNECT. ALL RIGHTS RESERVED. #
  • SOME WIKI-HISTORY• 1992 – IBM’s “Simon” was the first real smart phone including most of the applications we associate with a smart phone• it was big, ate batteries for breakfast• wasn’t as cool as the flip phones ©2012 MOBCON ─ WHERE MOBILE MINDS CONNNECT. ALL RIGHTS RESERVED. #
  • SOME WIKI-HISTORY• 2004 – Confusion reigns…• January 4th 2004 Nasa’s Spirit Rover lands on Mars• January 25th 2004 Nasa’s Opportunity lands on Mars ©2012 MOBCON ─ WHERE MOBILE MINDS CONNNECT. ALL RIGHTS RESERVED. #
  • SOME WIKI-HISTORY• 2004 – Confusion reigns…• February 1st, 2004 was one of the best super bowls of all times ©2012 MOBCON ─ WHERE MOBILE MINDS CONNNECT. ALL RIGHTS RESERVED. #
  • SOME WIKI-HISTORY• 2004 – Confusion reigns but the smart phone comes of age at Braun Intertec• Deployed with 2 providers, Nextel and Verizon• 100+ deployed to project managers, engineers and field technicians• MDM - Blackberry Enterprise Server• For mobile office - also deployed Terminal Services• Developed in thin web application• RIM SDK native application ©2012 MOBCON ─ WHERE MOBILE MINDS CONNNECT. ALL RIGHTS RESERVED. #
  • THE BUSINESS CASE IN 2004 See Braun Intertec PowerPoint circa August, 2004 ©2012 MOBCON ─ WHERE MOBILE MINDS CONNNECT. ALL RIGHTS RESERVED. #
  • APPROACH©2012 MOBCON ─ WHERE MOBILE MINDS CONNNECT. ALL RIGHTS RESERVED. #
  • APPROACH©2012 MOBCON ─ WHERE MOBILE MINDS CONNNECT. ALL RIGHTS RESERVED. #
  • BUSINESS RESULTSBraun Intertec: Construction Materials Testing business unit• Uninterrupted operation since 2005• 20%-30% productivity improvement primarily as a result of high quality data, less rework, elimination of word processing• Cycle time reduction weeks to days/hours/minutes; cycle time has become discretionary• As of today: 380 users 500,000+ transactions (field work activities) 200,000+ client reports• Version 2.3 deploying in February ©2012 MOBCON ─ WHERE MOBILE MINDS CONNNECT. ALL RIGHTS RESERVED. #
  • BUSINESS RESULTS400,000350,000300,000250,000200,000 Transactions Reports150,000100,000 50,000 0 2004 2005 2006 2007 2008 2009 2010 2011 ©2012 MOBCON ─ WHERE MOBILE MINDS CONNNECT. ALL RIGHTS RESERVED. #
  • BUSINESS RESULTS Cost Revenue Reduction PotentialInitial Investment $ $ 110,000 110,000 •Software - $50,000 •100 Blackberries - $25,000,Annual $ 86,000 $ 86,000 •Other hardware - $35,000Investments •Data/cellular subscription - $66,000Annual Benefit $ •Software - $15,000; Replacement parts - $5,000from Cost Savings: 237,000 •Reduced test time by 4 min. each 7,900 hours/yearAdditional $ •Labor savings of 3.8 FTE’s or $237,000 atCapacity: 513,000 $30/hour •200+ hours/year in signing documentsNPV 5 Years at $ $1,655,895%: 517,858 2 •7,900 billable hours At $65/hourROI 135% 388% ©2012 MOBCON ─ WHERE MOBILE MINDS CONNNECT. ALL RIGHTS RESERVED. #
  • BUSINESS RESULTS$4,500,000$4,000,000$3,500,000$3,000,000$2,500,000 Cost$2,000,000 Benefit$1,500,000$1,000,000 $500,000 $0 PAS MetaField Braun Interport Portals/Integrated Workflow ©2012 MOBCON ─ WHERE MOBILE MINDS CONNNECT. ALL RIGHTS RESERVED. #
  • THE BUSINESS RESULTSMetaFieldTM Implementation - Quantitative Value Analysis Initial Investment Year One Year Two Year ThreeBENEFITS Field Staff - Productivity/Cost Avoidance $ 293,608 $ 302,416 $ 311,488 Project Managers - Productivity/Cost Avoidance $ 105,296 $ 108,455 $ 111,709 Administration - Productivity/Cost Avoidance $ 59,409 $ 61,191 $ 63,027 Document production, retention, search $ 9,979 20,556 31,759 Total Benefits $468,291 $492,618 $517,983 Cumulative value $468,291 $960,909 $1,478,892INVESTMENTS Initial Investm ent MetaFieldTM Implementation Costs $ 37,464 $ - $ - $ - Field User Device Acquisition Costs $ 32,500 $ - $ - $ - Recurring Investment Field Device Management/Replacement Costs $ 14,430 $ 14,863 $ 15,309 Telcom/Data Provider Costs $ 46,800 $ 48,204 $ 49,650 MetaFieldTM Licensing Costs $ 60,480 $ 60,480 $ 60,480 Total Investment ($69,964) ($121,710) ($123,547) ($125,439) Cumulative investment ($69,964) ($191,674) ($315,221) ($440,660)NET VALUE Annual Benefit Flow $346,581 $369,071 $392,544 Monthly Benefit Flow $28,882 $30,756 $32,712 Cumulative Benefit Flow $276,617 $645,688 $1,038,232 Net Present Value of 3 Year Investment $790,602 Cumultive Payback of Investments 2.44 times 3.05 times 3.36 times Initial Investment Paid Back in 2.42 months ROI (by year) 395.37% 485.47% 499.06% ©2012 MOBCON ─ WHERE MOBILE MINDS CONNNECT. ALL RIGHTS RESERVED. #
  • SOME LEARNINGS Focus on a single line of business to get a win Work with older staff first Consolidate and negotiate with carriers Native vs. HTML5 … it depends Gather data at origin Real-time visibility Enable the entire business process Structured data feeds the future value chain ©2012 MOBCON ─ WHERE MOBILE MINDS CONNNECT. ALL RIGHTS RESERVED. #
  • THE SPIN-OFF CONCEPTMission: to help multidisciplinary engineering firms improve profitability,cash flow, and service delivery via best practices in process andtechnology.Benefit to Braun Intertec: Address our own IT sustainability & scalability challenges Retain the benefits of ownership and license rights Produce a new value stream with significant cash advantage Drive ©2012 MOBCON ─ WHERE MOBILE MINDS CONNNECT. ALL RIGHTS RESERVED. #
  • THE MARKET Engineering Services Productivity and Costs Index Major Sector Productivity and Costs Index +50% +10%Industry: Engineering services Sector: Non- Farm BusinessNAICS Code: 54133 Measure: Labor productivity, output per hourMeasure: Labor productivity, output per hour Duration: index, 1997 = 100Duration: index, 1997 = 100 Base Year: 1997Base Year: 1997 Industry: Software publishers +84% NAICS Code: 51121 Measure: Labor productivity, output per hour Duration: index, 1997 = 100 Base Year: 1997 ©2012 MOBCON ─ WHERE MOBILE MINDS CONNNECT. ALL RIGHTS RESERVED. #
  • MARKET DRIVERS• Competition is fierce. • Race to the bottom line or provide added value• Consolidation is rampant.• Narrow vendor offerings: line-of-business vendors have narrow or limited subject matter expertise to aid in real-world implementation and support• Monolithic approach: software offerings are either monolithic (trying to be everything to everybody), incomplete, or process poor ©2012 MOBCON ─ WHERE MOBILE MINDS CONNNECT. ALL RIGHTS RESERVED. #
  • VALUE PROPOSITIONCompetitive AdvantageDifferentiate with “Value Add” vs. “Race to the Bottom”“Stickier” Client RelationshipsStrengthen key relationships by providing useful, user-friendly access toinformation.Document /Information ManagementAbility to retain, reproduce and manage documentation and re-purposedata over time. BI, data mining, OLAP….Strategic PartneringMoving from tactical, cost-based sub-contracting to enduring, value –added partnering. ©2012 MOBCON ─ WHERE MOBILE MINDS CONNNECT. ALL RIGHTS RESERVED. #
  • AGILE FRAMEWORKS• 18 months in business• ~20 employees• $1.5 revenue• 5 clients • Braun Intertec, Minneapolis, MN • Froehling & Robertson – Richmond, VA • Arias & Associates – San Antonio, TX • Geotechnology Inc. – St. Louis, MO • GFA International – Del Ray Beach, FL ©2012 MOBCON ─ WHERE MOBILE MINDS CONNNECT. ALL RIGHTS RESERVED. #
  • CONCLUSIONBEING DISTINCTIVEREQUIRES COURAGE. Being relevant requires insight. Being consistent requires commitment. ©2012 MOBCON ─ WHERE MOBILE MINDS CONNNECT. ALL RIGHTS RESERVED. #
  • MOBDEMO ™ ®• What: MetaField™ is a business application designed for Firms who conduct significant quality assurance and testing operations associated with construction. ©2012 MOBCON ─ WHERE MOBILE MINDS CONNNECT. ALL RIGHTS RESERVED. #
  • MOBDEMO ™• Why: firms who work in this line of business produce 10,000’s of transactions and 100,000’s of documents annually; traditionally, these transactions were conducted with paper on clipboards.• It improves the quality of deliverables by reducing errors through validation and the elimination of hand-writing errors.• Speeds cycle-time from field activities to client deliverables.• Avoids labor costs – client experiences indicates that efficiency can improve between 10-40%• Fast ROI - depending on a company’s volume of work, MetaField™ can provide a payback in as little as 2 months ©2012 MOBCON ─ WHERE MOBILE MINDS CONNNECT. ALL RIGHTS RESERVED. #
  • MOBDEMO ™• Why: firms who work in this line of business produce 10,000’s of transactions and 100,000’s of documents annually; traditionally, these transactions were conducted with paper on clipboards.• It improves the quality of deliverables by reducing errors through validation and the elimination of hand-writing errors.• Speeds cycle-time from field activities to client deliverables.• Avoids labor costs – client experiences indicates that efficiency can improve between 10-40%• Fast ROI - depending on a company’s volume of work, MetaField™ can provide a payback in as little as 2 months ©2012 MOBCON ─ WHERE MOBILE MINDS CONNNECT. ALL RIGHTS RESERVED. #