This paper seeks to shed light on the management complexity of technology advance projects from an organizational point of view. It focuses on innovating organizations that develop products based on disruptive new technologies. The paper examines different organizational configurations, for the purpose of finding an optimal organization which fits to its business environment. It identifies factors of the business environment that particularly influence the organizational variables of structure, culture, processes and resources of such an organization. The paper selects an organizational configuration that is considered optimal for the innovating organization as described. The paper also looks into the management style and key competencies of the successful leader of such an organization and emphasizes the significance of these.