• Business Presentation
– Ignacio Riesco. CTO & co-founder of
flash2flash.com
– Spanish Agency established in 2001.
– Around 30 professionals
– Bussines Areas:
• Online,
• Mobile,
• BTL.
– More info at www.flash2flash.com

• Index
– Creative Process of Mobile Marketing Campaigns.
– How we approach client’s briefings
– Where is the creativity
– Where is the technology

CASE STUDY: Vueling
• Brief: Client’s concept for the campaign: LOW
COST.
– The objectives of the campaign were:
• Increase Sales
• Increase Brand Awarness.
• Database Creation.

CASE OF STUDY: Vueling

CASE STUDY: Vueling
• What we thought
10 years of VUELING for free.
It’s not enough to attract the attention of modern
consumers.
The offer needs to have a value added.

CASE STUDY: Vueling
• What we thought (II)
– To convert a TV viewer in a Internet user will cost
an additional effort.
TV Internet
– We did not want to deliver a standard and useless
SMS Contest on TV… we wanted to be different.

CASE STUDY: Vueling
• What we developed. Our proposal (I)
– Concept: FIRST LOW COSTS SMS PROMO.
– We will make free the SMS sent by the user.
– Tech Guy: “It CAN NOT BE DONE, at the moment.”
– LET’s MAKE IT HAPPEN.”
• How: Technological Development.

F2F Modus Operandi. (I)
• Technology must be in the genesis process.
– We must NOT KILL BIG IDEAS.
– Some of the best ideas come from well organized
creative khaos
– It’s common among most of mobile marketing
agencies to dismiss ideas that look not
technologically feasible. This is a mistake.

F2F Modus Operandi. (II)
• The technology must be in the genesis process.
– We must NOT CUT BIG IDEAS
– We prefer to say that an idea is not feasible
because:
• It costs too much money
• It takes too much time
• It is not legally feasible
– Most of the times technology is the solution, not
the constraint

Muchas Gracias
Thank You.