Mobile Monday Madrid - 2008 Alejandro Romero Connected Life Europe Strategic Partnerships Director – Yahoo [email_address] Yahoo! Mobile Services

What is Yahoo!? Almost 500 million users globally 96 billion page views monthly E-mail for 1 in 3 internet users worldwide News and information sites in 24 languages 2.1 billion minutes per month on Yahoo! Games 6 billion ratings in Yahoo! Music 15% of the world’s online population seeking information Yahoo! Answers. World’s Leader An essential part of people’s lives

What’s Connected Life?

What’s Connected Life?

Connected Life Taking Yahoo! beyond the WEB browser Mobile is Connected Life’s #1 focus! Broadband/ Desktop Mobile Digital Home

Agenda Industry status Mobile is big and it has finally arrived Mobile is key - Yahoo! Mobile Starting points Building a mobile ecosystem Mobile is unique – Search is a good example Yahoo! One Search, over +40 operators and a reach of 750MM users

Industry status

Mobile is big and it has finally arrived

Mobile is key - Yahoo! Mobile Starting points

Building a mobile ecosystem

Mobile is unique – Search is a good example

Yahoo! One Search, over +40 operators and a reach of 750MM users

Mobile is big……. 1 Billion people across the world use the Internet * * U.N Telecommunications Agency, Sept 07 ** Informa, Nov 07 3.3 Billion people across the world are mobile service subscribers (that’s half the global population) **

1 Billion people across the world use the Internet *

and after many false dawns…….

The planets have aligned at last…… Walled gardens are coming down Flat rate tariffs High speeds and …..

Walled gardens are coming down

Flat rate tariffs

High speeds

and …..

… devices are changing

Agenda Industry status Mobile is big and it has finally arrived Mobile is key - Yahoo! Mobile Starting points Building a mobile ecosystem Mobile is unique – Search is a good example Yahoo! One Search, over +40 operators and a reach of 750MM users

Industry status

Mobile is big and it has finally arrived

Mobile is key - Yahoo! Mobile Starting points

Building a mobile ecosystem

Mobile is unique – Search is a good example

Yahoo! One Search, over +40 operators and a reach of 750MM users

Yahoo! Mobile Starting points Find OneSearch Connect OneConnect OnePlace Yahoo! Messenger Yahoo! Mail Flickr Entertain & Inform Yahoo! Homepage Delivery Platforms Yahoo! Go Mobile web Operator, Handset Provider, Publisher integration Open Development Platform

OneSearch

OneConnect

OnePlace

Yahoo! Messenger

Yahoo! Mail

Flickr

Yahoo! Homepage

Yahoo! Mobile Starting points Yahoo! Go 3.0 Yahoo! oneSearch Yahoo! Home Page Yahoo! onePlace Yahoo! oneConnect

Building a Mobile Ecosystem Best Starting Points for Mobile Web “ Partnering to drive usage and monetization” Users Advertisers Largest Reach Mobile-Specific Ad Experiences “ Write Once, Publish Everywhere” Publishers and Developers Carriers, OEMs

Myspace, Ebay and MTV are already available

Agenda Industry status Mobile is big and it has finally arrived Mobile is key - Yahoo! Mobile Starting points Building a mobile ecosystem Mobile is unique – Search is a good example Yahoo! One Search, over +40 operators and a reach of 750MM users

Industry status

Mobile is big and it has finally arrived

Mobile is key - Yahoo! Mobile Starting points

Building a mobile ecosystem

Mobile is unique – Search is a good example

Yahoo! One Search, over +40 operators and a reach of 750MM users

PC Search vs. Mobile Search ≠ PC Search Mobile Search

First generation Search on the mobile was broken! Traditional Mobile Search Mimicked Internet search on the PC Searched an index of web sites Did not provide direct answers Provided links to sites … … that might have the answer

Mimicked Internet search on the PC

Searched an index of web sites

Did not provide direct answers

Provided links to sites …

… that might have the answer

The Mobile Use Case is Different “ Give me Answers, Entertainment, Images…”

Y! oneSearch has changed the Game … Answers Instead of Web Links - Relevant, Complete Results

… because is designed for mobile Search Results Page Vertical Results Page Landing Page Built in mapping

In summary Mobile is coming fast – a large audience is emerging Mobile is key for Yahoo Indispensable & compelling services to consumers, advertisers and developers Ecosystem Openess Monetization

Mobile is coming fast – a large audience is emerging

Mobile is key for Yahoo

Indispensable & compelling services to consumers, advertisers and developers

Ecosystem

Openess

Monetization

http://mobile.yahoo.com