Company Presentation
September 2008

Tooio aims to capture the large value
created by the convergence of 3 trends
Mobile • Availability of location technologies (e.g.,
Geolocation GPS) + maps permitting targeted ads
Technology • Penetration of mobile internet
availability • More mobile users than PCs
• Explosive growth of internet social network Location
Growth of
social users (e.g., Facebook) based mobile
networks • Social networks are the 2nd most desired social
feature on mobile phones after email*
network
Growth of
online and • Explosive growth in online ad spending
mobile • High growth forecasted in mobile ad
advertising spending (106% CAGR in next 4 years**)
• eMarketer
** Mobile Marketing Association Spain

Tooio offers compelling services on the
mobile device: geopositioning and social
networking
Examples of use
Tooio’s main uses Some real-life examples
• Geolocalized personally • Carlos just passed an exam and sends an
customized information: SMS to all his friends through Tooio
• Ramon receives it and sees that Carlos is on
What is Tooio – Where are my buddies & campus. He suggests that they should all go
useful for? friends? What are they to campus now and celebrate with Carlos
doing just now?
What is new
in Tooio? – Which places can I go to
that I will like? What is • Maria wants to go out tonight and searches
going near here (eg. for parties close to home
events, concerts, parties)? • Based on her location, she gets coupons
Who can I meet? from several bars and chooses the closest
one
• She lets her friends know where she is
going to be
• Juan, who has a crush on Maria, sees
where she is heading to and decides to go
there himself…
Search + personally & locally
targeted advertising

The Spanish market is ready for a location
based mobile social network
2006-2007 2008 +2008
• Minimum number of • Possibility of doing • 30% of devices shipped
devices with GPS; no neighborhood localization with GPS* in 09 with
location systems based on (~60meters) with base station lower battery
Mobile and base station triangulation without requiring consumption; higher
Loca-on identification/ GPS precision in base station
Technology triangulation localization
Marketer’s
• <20% of internet mobile
• 25% of internet mobile user • 40% of internet mobile dream:
user penetration in 2007
penetration user penetration in 2012
“Reach the right
• eConozco 150K users and • Launch of Facebook in Spanish • The number of users of consumer, at the
Neurona 850K users Mar. 08; Tuenti 1-2 million PC social networks is right place, at the
users expected to keep growing right time: the
Social networks perfect marriage
• Launch of mobile social • High expectation about of effectiveness
• 0% users of mobile social
networks; no players in this network startups the launched mobile and efficiency”
market social networks
James Heng, VP
of Digital Media
• Total online advertisement • The online advertising market in • Online advertisement
reaches €482M in 2007 from Spain will reach €700M in 2008 market in 2011 will
€310M in 2006 and €9.5B in Europe reach €1.3B
Online and
mobile Ads
• Mobile advertisement market• Mobile advertisement market is • Mobile advertisement
reached €10M in 2007 in expected to grow annually at market will reach €180M
Spain 106% in 2011 in Spain
Sources: eMarketer, Webmarket.es, El Pais, IAB/PwC, Mobile Marketing Association

Tooio’s online and mobile interfaces strive
to maximize user friendliness and offer
similar customer experience
Access through PC online site Access through Mobile interface
• Web access to Tooio.com site • Downloaded client application
• Co-branded sites • Web Access to Tooio.mobi site
• Applications on Social Networks • SMS
• Gadgets

Tooio allows 24/7 access to your geopositioned
network and information
Key features Aggregated information
(examples)
Communication • SMS User profiles • Tuenti
• Instant • Myspace
Messaging
• Facebook
• Wall
• Flickr
• Etc.
Tooio’s interface Notifications • Network updates
• Proximity/event
updates Places • Yellow Pages
• Relevant ads • 11870
• La Netro
Search • Mobile
proximity
search
• Real-time friend
finder Events • nvivo
• Entradas.com
User settings • Preferences
• Privacy
• Location

Proliferation of new entrants shows the huge
market opportunity still to be captured by a
killer business model
VCs have invested $430M* in the In this early context, some business models seem
first 3 quarters of 2007 in mobile to differentiate as potential leaders
social networks….
…which has led to a proliferation • Alliance with operators (Sprint)
of new entrants in international
• Subscription model ($3/month)
markets…
• Mobile data traffic is included
• Subscription model ($3/month)
• Mobile data traffic NOT included
• Platform for third party services
…with a set of key business
model decisions to be made
Revenue Technology PC vs.
origination require- mobile • Advertising Model
ments • Mainly based on user reviews of
local businesses (eg. shops,
Location vs. Platform vs. Open vs.
Social application closed restaurants)
Networks community
* Source: Red Herring, The Business of Technology, March 10, 2008

Tooio has a customer acquisition plan based on an
evolutive business model going from B2B to B2C
… 2008 2010 2012 …
B2B B2C
Tooio kicks off trough Growing the mass market after a proven concept:
strategic alliances with • Private network at the beginning (invitational)
partners: • Growing on customers provided by partners
• Faster customer • Focusing on virality
acquisition Communication spending after 2010
• Revenue generation • Media, etc..
from the start • On partners
• Business concept Growing on value to the customers (product evolution)
refinement Partners evolve to advertising customers
B2C
B2B
- funcionality +

Tooio’s Board provides expertise and
successful track record in Telecom, Media
and the Internet sector
• Rafael Casado • Alberto Benbunan
Former General Manager in Founding team member of
Terra España, Strategy SVP Ticketron Venezuela (online ticket
in Terra and founder of sales), former Business
Invertia. Development Director in
MobileSpear, and International
Business Development of Marca
• David Gomez • Salvador Carrillo:
Former Marketing and Former Director of the Recoletos
Operations Director in Group , faculty in the Instituto de
Renta4, founding partner of Empresa and President of Mobile
Km77 Marketing Association Spain.
• Agustin Calvo • Iván Gómez:
Former Director at Telefonica Manager in Europraxis
Moviles, Director of Consulting, Financial & Strategic
Marketing at Telefonica manager in ONO group, founder
Mobile Solutions and Director and CEO of omegatranslator.com,
at Telefonica Sistemas. Coporate Development Manager
Founder of Movidream. at Teknoland, Financial Analyst
Founder of Mobile Marketing at Santander Investments..
Association Spain.