200809 - GYM - Microsoft

Flash Player 9 (or above) is needed to view presentations.
We have detected that you do not have it on your computer. To install it, go here.

more share options
Embed For WordPress.com

Without related presentations

Thanks for coming…. I’ll share with all of you a high level overview about Microsoft´s mobile thinking, its strategy and targetsFor that don’t worry I’ve a very short presentation with only 4 slides + a very funny video.Lets go then to what we pretend around the mobile business (slide 2)

Microsoft offers a very large amount of possibilities and communication services on the Internet Some of them quite popular in our market, such as Windows Live Messenger & Hotmail , MSN (total on line internet > 1 of each 5 minutes Microsoft)So as you can see, our compromise is to bring all those possibilities to the mobile.Mobile business is a complicated environment, where there are many actors… (Telcos, handset manufactures, service providers…)For that, would like to show you how we’ve done our homework, and what we’ve learned for reach the objective…

As i know it would very boring for all to show you a demo, screenshots… blablabla talking about our proposal, for that we’ve prepared a very funny video showing the entire experience we’re talking about: PLAY!http://www.microsoft.com/video/en/us/details/b1ea7846-2d8d-4cb4-a7cc-c5c01fd96ba4

Operator friendly strategy, going together on the proposal to the customers. OEM partnerships allowing to reach all the mobile community. Of course by offering the possibility of an Operating System (Windows Mobile with all the services and features enabled).

1 – First we’ve learned, is that the services mobilization has to be offered related with a full flat data plan.2- We’ve learned too: What consumers are requesting is an easy way to access and use all the mobile services experience y a single package.3- We know to that users demands what they are used to have, and what knows from the internet.4- We’ve quite clear too that we need to be open-minded to different business models that allow all of us to make profitable the mobilization.5- And the last lesson learned and more long/medium term oriented, is the advertising model for mobile… like on the internet where we’re working with this model on services….

1 Event

Mobile Monday Madrid added this to the event Mobile Internet Platforms with Google, Microsoft and Yahoo!

200809 - GYM - Microsoft - Presentation Transcript

MoMo29 sept Ivan Lozano Rodríguez Mobile Manager Microsoft Spain
Build the world’s Offer users the largest audience best in mobile of mobile services users. services
Hotmail Windows Live & Internet (Nielsen, Jul-08) Messenger 19.4M Live users/mo 15.5M users/mo Search MSN Internet Windows Live  Operator friendly  OEM partnership strategy  Service Enabled OS
© 2008 Microsoft Corporation. All rights reserved. Microsoft, Windows, Windows Vista and other product names are or may be registered trademarks and/or trademarks in the U.S. and/or other countries. The information herein is for informational purposes only and represents the current view of Microsoft Corporation as of the date of this presentation. Because Microsoft must respond to changing market conditions, it should not be interpreted to be a commitment on the part of Microsoft, and Microsoft cannot guarantee the accuracy of any information provided after the date of this presentation. MICROSOFT MAKES NO WARRANTIES, EXPRESS, IMPLIED OR STATUTORY, AS TO THE INFORMATION IN THIS PRESENTATION.