Mobile Monday Athens launch, Tor Bjorn Minde, Ericsson Labs

What’s cooking atEricsson Research in the Services & Software research domain? Tor björn minde @ericssonlabs 3 OCT 2011

This is EricssonWe provide:› Communication networks 134 YEARS OF INNOVATION› Services to network operators› Enablers to multimedia service providersOur joint ventures provide:› Sony Ericsson; phones, accessories, content and applications› ST-Ericsson; semiconductors and wireless platforms THE PRIME DRIVER IN AN ALL-COMMUNICATING WORLD© Ericsson AB 2010

the megacity challengemetropolitan areas with atotal population in excess of 10 million people.

megacitiesPage 4

Megacity world mapPage 5

Table of megacities Rank Megacity Country Continent Population Annual Growth 1 Tokyo Japan Asia 34,200,000 0.60% 2 Guangzhou China Asia 24,900,000 4.00% 3 Seoul South Korea Asia 24,500,000 1.40% 4 Delhi India Asia 23,900,000 4.60% 5 Mumbai India Asia 23,300,000 2.90% 6 Mexico City Mexico North America 22,800,000 2.00% 7 New York City USA North America 22,200,000 0.30% 8 São Paulo Brazil South America 20,800,000 1.40% 9 Manila [21] Philippines Asia 20,100,000 2.50% 10 Shanghai China Asia 18,800,000 2.20% 11 Jakarta Indonesia Asia 18,700,000 2.00% 12 Los Angeles USA North America 17,900,000 1.10% 13 Karachi Pakistan Asia 16,900,000 4.90% 14 Osaka Japan Asia 16,800,000 0.15% 15 Kolkata India Asia 16,600,000 2.00% 16 Cairo Egypt Africa 15,300,000 2.60% 17 Buenos Aires Argentina South America 14,800,000 1.00% 18 Moscow Russia Europe 14,800,000 0.20% 19 Dhaka Bangladesh Asia 14,000,000 4.10% 20 Beijing China Asia 13,900,000 2.70% 21 Tehran Iran Asia 13,100,000 2.60% 22 Istanbul Turkey Europe & Asia 13,000,000 2.80% 23 London United Kingdom Europe 12,500,000 0.70% 24 Rio de Janeiro Brazil South America 12,500,000 1.00% 25 Lagos Nigeria Africa 12,100,000 3.20%Page 6 26 Paris France Europe 10,197,678 1.00%

Megacity challenges› Growth – continous re-building of infrastructures and housing› Slums – insufficient housing, sanitation, education & healthcare› Traffic – chaos and inefficiency in transports› Urban sprawl – increased burden on transport (cars or public)› Gentrification – digital divide between communities› Air pollution – damage of natural environment and health› Sustainability – inefficiency in energy production & distribution, recycling› Crime – safety and control in public spaces as well as homesPage 7

the Connected Things Vision10X scale of devices from 5B to 50Billion, 100X scale of connected tags and 1000X scale of mobile data traffic by 2020

inflection points –10X the Opportunity THINGS 50 B Digital Society Sustainable World Personal Mobile Inflection points PEOPLE 5.0 B Global Connectivity PLACES ~0.5 B 1875 1900 1925 1950 1975 2000 2025 Source: EricssonPage 9

Drivers for networked everything People Lifestyle Health Convenience Safety Businesses Societies Productivity Sustainability Cost efficiency Safety Regulations Security Assets Social cost Technology Broadband ubiquity Cost of connected device Everything that benefits from a network connection will have onePage 10

The tags Opportunity TAGS 5T Augmented Everyday Life Digital Society Sustainable World THINGS 50 B Personal Mobile Inflection points Global PEOPLE 5.0 B Connectivity PLACES ~0.5 B 1875 1900 1925 1950 1975 2000 2025 Source: EricssonPage 11

Trillions of tagsPaper, electronic and geo tags everywhere NFC Assets Smart placesPage 12

Connected Things opportunities

Connected things opportunitydata and context analysis› m2m devices will produce a huge amount of Data› Data aggregation, filtering and analysis needed to extract Context and KnowledgePage 14

Extract patterns of human mobility from mobile trafficPage 15

The location data goldmineTransport: Traffic prediction, flowoptimizations, model creationGovernment: Calibration of “Mobile devices in America areanalysis models, travel surveys, generating something like 600real-time alerts and warnings billion geo-spatially tagged transactions per day”Advertising: Campaign planning, Jeff Jonas, Chief Scientist,site selection, measurements, IBM Entity Analytics Groupconsumer behavior studiesEnd-user services: Servicepersonalization, recommendationsPage 16

Connected things opportunityEngagements in Verticals CE and Automotive Retail Gaming Education Home Transport Banking •Connected home •Safe traffic/ • Product information • Networked games • Teaching •Connected CE Cooperative Cars • Shopping experience • Interactive games • Learning •Social Web of Things •Connected Car • Location based mobile ads • Context based • Museum and Arts •User interaction •ITS info brokering • Consumer loyalty building •Ticketing • NFC enabled payments Smart Grid Health Smart Cities Manufacturing Agriculture •ICT for Smart Grid •Remote monitoring •Comm infrastructure • Mining • Fish farms •EHV charging •Assisted living •Utility oriented applications • Process industry • Greenhouse monitor/control •Demand/Response •Behavioral change •Health oriented applications • Component industry • Tea plantations •Micro generation •Integrated solutions •Transport oriented • Forestry •Storage •Treatment compliance applications •User interactionPage 17

CARRIER GRADE LOGISTICS 1. Trucks register 6. Push alarm 2. ERP order 7. Issue an express order 3. Push the order 8. Push the order 4. Submit incident 9. Issue an adapted route 5. Generate Alarm 10. Push the route Web Delivery App Truck ALARM Operator Composition Web Engine Connectivity Enabler Web Express DeliveryPage 18 App Truck

Stockholm Royal Seaport - smart city/utilitiesA world-class environmentalurban neighborhood co2 reduction Information managementA showcase for energy and systemenvironmental solutions End-user awareness10 000 new apartments Smart grid communication30 000 workplaces Page 19

Connected Things opportunity horizontal Enablement (Apps)› Innovation in verticals and applications Industry Specific Services & Enablement› Horizontal approach M2M Service Enablement for service enablement and M2M Connectivity connectivity Mobile Networks Devices © Ericsson AB 2010

Electrical vehicle charging Utility D/R System Target Load Level Smart grid Price Reservations Management gateway Ev charging stations EVCS Power / Energy / Time / Cost Range LimitsPage 21

Fish Farm management Sensors - Temperature - Oxygen PC terminal 2G/3G 802.15.4 … M2M Platform Application M2M Gateway Server Actuators - Oxygen Pump Mobile terminal© Ericsson AB 2010

Connected Things and users

How do people think ofnetworked things?Page 24

Social web of thingsMost end-users have a Weakunderstanding of WirelessNetworksMost end-users have a Goodunderstanding of Social Networksa Social Web of Things makesusers naturally aware of the powerof “networkedness” Page 25

A concept demo of SWOTIn CAPITALSSlide subtitle Page 26

Swot in use at home Personal Network AS Connected Home GW ZigBee-USB Internet Home network RJ45-USB Power networkPower sensor/actuator Energy Sensor & Monitor SWoT application (device management, house sleep mode) Energy management Android phone with SWoT clientPage 27

Connected Thingsand Ericsson labs

Ericsson labsExperimental› Early technology trialsOpen Innovation› APIs for new technologiesCreativity› new innovations by developers50 bn connected devices labs.ericsson.com› M2m service enablers© Ericsson AB 2010

ericsson labs APIsMaps & positioning Communication User & network Web Maps SMS Send & Information Receive Mobile Identification Mobile Location Group Voice Mixer Mobile Network look-up Mobile Maps Network probe Mobile Push 3D Landscape asyncvoice NFC & Sensors Tag Tool Web Technologies Media & graphics Sensor Networking Application Platform Web Connectivity Face Detector Mobile Sensor actuator link EventSource Streaming Media Security Web background Mobile Web Security Converting Media Bootstrap Web Device connectivity CAPTCHA Text-to-speech Distributed shared memory Oauth2 framework Web Real-Time Machine Learning communication Cluster Identity Management Constructor FrameworkPage 30

Web Real-Time communication› Get early access to experimental browser features for real-time voice and video communication (Web-RTC)Early experimentation – Download our browser – Build your own “Web-RTC”- enabled web app – No plugins needed – Provide API feedbackPage 31

ericsson application awards 2012Theme› apps for the networked society€60,000 prize money› Student and SME categoriesAndroid app› Use at least one ericsson labs apiKey partner: July 2010 Feb 2012 Global May 2012 Launch Stage 1-2 Submission Evaluation Prize CeremonyPage 32

technology for good – apps competition› First stage of EAA2012 -- Technology for Good Apps Competition -- we asked developers to come up with applications for a good cause.› Submission deadline: Oct 10th› Winners will be announced Oct 18th› Prizes: Sony Ericsson smart phones› Also, the winning team will also help put a girl through school - she will receive a scholarship in the teams name.http://www.ericssonapplicationawards.com/team/blog/how-good-are-youPage 33

summary› The Megacities and the 50B Inflection THINGS 50 B Connected Things Vision are points PEOPLE B 5.0 PLACES ~0.5 B challenging 1875 1900 1925 1950 1975 2000 2025 Source: Ericsson› The amount of Data is a great opportunity to Explore, Mine and Use. Vertical Vertical Vertical Vertical› Horizontalization and innovation in Service enablement verticals need to be addressed Networks Smart CCE PAN/BANVehicles Buildings Assets places Objects Proximity› Ericsson Labs supports Developers and enables Connected Things© Ericsson AB 2010

Follow me on Twitter: @Ericssonlabs

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Mobile Monday Athens launch, Tor Bjorn Minde, Ericsson Labs

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