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This presentation by Sue Anderson is from our Search Snippets #9 event titled "Mobile Search" and is a look at the web as it is today via mobile platforms. How user experience on a mobile device can …

This presentation by Sue Anderson is from our Search Snippets #9 event titled "Mobile Search" and is a look at the web as it is today via mobile platforms. How user experience on a mobile device can really affect conversions and how a visitor can interact on your site.

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  • Do you have the content your users are looking for?Take advantage of native capabilities.
  • Once prioritization is done…further editing.Lower priority content could be hidden until asked for
  • People are

Transcript

  • 1. Deluxe Corporation UX, SEO & MOBILE Deluxe UX Team
  • 2. Deluxe Corporation – Proprietary and Confidential 2 Topics for Today • What we do? • Context • Content • Designing for Mobile
  • 3. Deluxe Corporation – Proprietary and Confidential 3 Who am I? Sue Anderson Mom of 4 boys Computer science degree PTC Deluxe sue.anderson@deluxe.com
  • 4. Deluxe Corporation – Proprietary and Confidential 4 What We Do? USER
  • 5. Deluxe Corporation – Proprietary and Confidential 5 Exercise Why would you access Target.com from your home? Why would you access Target.com while on the road? Why would you access Target.com while you are in a Target store?
  • 6. Deluxe Corporation – Proprietary and Confidential 6 Understanding Context  Who?  Where?  Which device? Native capabilities?  Their goals? http://static.guim.co.uk/sys-images/MONEY/Pix/pictures/2011/11/18/1321633579333/Girl-with-mobile-phone-007.jpg http://www.straitstimes.com/sites/straitstimes.com/files/imagecache/story-gallery-featured/chinaagep13e.jpg
  • 7. Deluxe Corporation – Proprietary and Confidential 7 Prioritizing Content Needs Business Goals User Goals I need it in blueLatest Promotions What are your hours?We also sell toothpaste We’ve been in business for 30 years Where’s the closest location? 5 1 2 3 4 6
  • 8. Deluxe Corporation – Proprietary and Confidential 8 Mapping Content to Design
  • 9. Deluxe Corporation – Proprietary and Confidential 9 Mobile Device Behaviors People are impatient Bandwidth constraints Distracted
  • 10. Deluxe Corporation – Proprietary and Confidential 10 Mobile Design Principles Keep it simple –Content –Design/visuals
  • 11. Deluxe Corporation – Proprietary and Confidential 11 Mobile Design Principles Reduce Digging –Clear CTAs with strong scent –Get to content ASAP
  • 12. Deluxe Corporation – Proprietary and Confidential 12 Mobile Design Principles Take advantage of native functionality –GPS –Click to call
  • 13. Deluxe Corporation – Proprietary and Confidential 13 Our Message “Know thy user, and YOU are not thy user.”