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Spyder Trap Search Marketing Manager Daniel Hollerung shares tips on how to scale local search across multiple business locations.

Spyder Trap Search Marketing Manager Daniel Hollerung shares tips on how to scale local search across multiple business locations.

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  • 1. Scalable Local SearchWorking with Bulk Listings
  • 2. Agenda+ Why should you use bulk listings?+ What is the process for verification?+ When/who/where to look for help?
  • 3. Why should you use bulk listings?+ Companies adding 10 or more locations= Restaurants, Hotels, Stores, etc.+ Easy export to spreadsheet and upload= Download sample file to use as template+ Convenient management of listings= Frequent review of your account made simple
  • 4. What is the process for verification?1. Review the Google Places quality guidelinesbefore entering your business information2. Create a Google account using an email addresswith your business domain3. Start with this template and fill in as muchinformation as you can under the requiredheaders
  • 5. What is the process for verification?4. With your formatted spreadsheet, click Importlocations from a file to upload your file5. Request bulk upload verification to verify yourauthority to manage your initial upload*Unverified listings will not appear on Google Maps6. Start with a template and fill in as much detail asyou can under the required headers
  • 6. What is the process for verification?7. Manage and upload additional listings onceverified, using new spreadsheets or the in-product upload function*Duplicate uploads will be merged with your existing listings! Bulk verification for Places listings can take morethan a week, but errors or quality guidelineviolations may delay the processhttp://bit.ly/add-10-or-more
  • 7. When to look for help?+ PowerListings from Yext= Consider if you have ≥ 30 listings= Run the free scan to better understand local footprint
  • 8. Who can provide help?+ Neustar Localeze= Offers one simple interface called BusinessRegistration Manager (BRM)= Makes it easy to edit and manage listings
  • 9. Where to look for help?+ Places for Business: Product Forums= Using their help goes a long way= Engage the community
  • 10. Lets Connecttwitter.com/DanielHollerunglinkedin.com/DanielHollerunggplus.to/DanielHollerung