Napping on your NAP
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Three Deep Marketing SEO Specialist Scott Dodge shows how to investigate for inconsistent NAP (Name Place Address) and clean them up at an MnSearch Search Snippets: Local SEO event.

Three Deep Marketing SEO Specialist Scott Dodge shows how to investigate for inconsistent NAP (Name Place Address) and clean them up at an MnSearch Search Snippets: Local SEO event.

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Napping on your NAP Napping on your NAP Presentation Transcript

  • Scott DodgeSEO Specialist @threedeep@scott_dodge
  • 2
  • @scott_dodgeNAP CONSISTENCYNot this, but… 3ALL DAY EVERY DAYHOMIE View slide
  • @scott_dodgeNAP CONSISTENCYThis.Name, Address, and Phone Number4NameAddressPhone View slide
  • @scott_dodge5
  • @scott_dodgeNAP CONSISTENCYHere’s what Google sees when their trusteddata sources have conflicting information. 6Three Deep Marketing180 East Fifth, Ste 910St Paul, MN 55101651-789-7701Three Deep marketing,Inc180 Fifth St E, Suite 910Saint Paul, MN, 55101651-789-77023 Deep Marketing2211 E Old Address StNorth Saint Paul, MN 55132651-992-8855Three Deep Marketing Inc180 5th Street East #910St Paul, MN 55111612-888-9999Four Deep Marketing LLCDave’s House, BasementBlaine, MN 60463Dave’s Home #??????????wtf??????????
  • @scott_dodgeNAP CONSISTENCY…..Aaaaaand here’s what Google sees whenthese trusted sources have consistentinformation.7Three Deep Marketing180 E Fifth St, Ste 910St Paul, MN 55101651-789-7701Three Deep Marketing180 E Fifth St, Ste 910St Paul, MN 55101651-789-7701Three Deep Marketing180 E Fifth St, Ste 910St Paul, MN 55101651-789-7701Three Deep Marketing180 E Fifth St, Ste 910St Paul, MN 55101651-789-7701Three Deep Marketing180 E Fifth St, Ste 910St Paul, MN 55101651-789-7701Three Deep Marketing180 E Fifth St, Ste 910St Paul, MN 55101651-789-7701BINGO
  • @scott_dodgeFINDING NAP INCONSISTENCIESBecause NAP consistency is soimportant, how do you begin theinvestigation?8
  • @scott_dodgeHIT THE BIG THREEStep 1 of any NAP cleanup project is to resolveany issues present in the big three datapartners.9
  • @scott_dodge10
  • @scott_dodgeMY PROCESS11
  • @scott_dodge#1 - FACTUALFactual offers a huge database of businessinformation – use it to quickly find incorrectbusiness listings. Don’t forget about simpleGoogle searches, either.12http://factual.com/data/t/placesBINGO
  • @scott_dodge#1 - FACTUALAs you can see, we’ve found an old NAP thatmust be still out there.Our mission? SEARCH AND DESTROY.13Incorrect NAP Correct NAP
  • @scott_dodge#2 - WHITESPARKPlug the incorrect numbers in to Whitespark’sLocal Citation Finder for a quick, easy way todiscover incorrect citations. Export to CSV forfurther analysis.14http://lcf.whitespark.ca
  • @scott_dodgeNOW, REVERSE ENGINEERUse this as a bible on the who’s who of localsearch – work your way up the data stream tofix multiple citations in a single bound.15
  • WHAT IF THE PHONE NUMBER DIDN’T CHANGE?118 E 26th St, Ste 203Minneapolis, MN55404S P Y D E R T R A P O N L I N E M A R K E T I N G1625 Hennepin AveMinneapolis, MN 5540316
  • @scott_dodge#4 – THE SCREAMING FROG METHODRun a new project in Whitespark’s LCF for yourphone number, and do a CSV export of theresults. Then, paste URLs into a .txt file1712 URL LIST
  • @scott_dodge#4 – THE SCREAMING FROG METHODChange SF to List mode and select txt file ofcitations. Find a unique identifier (streetaddress #), and create and include filter forboth the old address and the new.1834 CUSTOMFILTERSLIST MODESELECTTXT
  • @scott_dodge#4 – THE SCREAMING FROG METHOD - OUTCOMENow you have an actionable list of citationsthat need to be cleaned up, and which onesare good to go.19
  • @scott_dodgeNOW, GET TO CLEANING
  • 1) Factual (free)2) Whitespark LCF3) Screaming FrogPro21- Scott Dodge@scott_dodge
  • 22
  • @scott_dodgeLIMITED ONE-TIME-ONLY SPECIAL OFFERUse code “mnsearch” for 20% off LCFsubscriptions!https://www.whitespark.ca/local-citation-finder/23@Whitespark@EdmontonSEO