Scott DodgeSEO Specialist @threedeep@scott_dodge
2
@scott_dodgeNAP CONSISTENCYNot this, but… 3ALL DAY EVERY DAYHOMIE
@scott_dodgeNAP CONSISTENCYThis.Name, Address, and Phone Number4NameAddressPhone
@scott_dodge5
@scott_dodgeNAP CONSISTENCYHere’s what Google sees when their trusteddata sources have conflicting information. 6Three Dee...
@scott_dodgeNAP CONSISTENCY…..Aaaaaand here’s what Google sees whenthese trusted sources have consistentinformation.7Three...
@scott_dodgeFINDING NAP INCONSISTENCIESBecause NAP consistency is soimportant, how do you begin theinvestigation?8
@scott_dodgeHIT THE BIG THREEStep 1 of any NAP cleanup project is to resolveany issues present in the big three datapartne...
@scott_dodge10
@scott_dodgeMY PROCESS11
@scott_dodge#1 - FACTUALFactual offers a huge database of businessinformation – use it to quickly find incorrectbusiness l...
@scott_dodge#1 - FACTUALAs you can see, we’ve found an old NAP thatmust be still out there.Our mission? SEARCH AND DESTROY...
@scott_dodge#2 - WHITESPARKPlug the incorrect numbers in to Whitespark’sLocal Citation Finder for a quick, easy way todisc...
@scott_dodgeNOW, REVERSE ENGINEERUse this as a bible on the who’s who of localsearch – work your way up the data stream to...
WHAT IF THE PHONE NUMBER DIDN’T CHANGE?118 E 26th St, Ste 203Minneapolis, MN55404S P Y D E R T R A P O N L I N E M A R K E...
@scott_dodge#4 – THE SCREAMING FROG METHODRun a new project in Whitespark’s LCF for yourphone number, and do a CSV export ...
@scott_dodge#4 – THE SCREAMING FROG METHODChange SF to List mode and select txt file ofcitations. Find a unique identifier...
@scott_dodge#4 – THE SCREAMING FROG METHOD - OUTCOMENow you have an actionable list of citationsthat need to be cleaned up...
@scott_dodgeNOW, GET TO CLEANING
1) Factual (free)2) Whitespark LCF3) Screaming FrogPro21- Scott Dodge@scott_dodge
22
@scott_dodgeLIMITED ONE-TIME-ONLY SPECIAL OFFERUse code “mnsearch” for 20% off LCFsubscriptions!https://www.whitespark.ca/...
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Napping on your NAP

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Three Deep Marketing SEO Specialist Scott Dodge shows how to investigate for inconsistent NAP (Name Place Address) and clean them up at an MnSearch Search Snippets: Local SEO event.

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Napping on your NAP

  1. 1. Scott DodgeSEO Specialist @threedeep@scott_dodge
  2. 2. 2
  3. 3. @scott_dodgeNAP CONSISTENCYNot this, but… 3ALL DAY EVERY DAYHOMIE
  4. 4. @scott_dodgeNAP CONSISTENCYThis.Name, Address, and Phone Number4NameAddressPhone
  5. 5. @scott_dodge5
  6. 6. @scott_dodgeNAP CONSISTENCYHere’s what Google sees when their trusteddata sources have conflicting information. 6Three Deep Marketing180 East Fifth, Ste 910St Paul, MN 55101651-789-7701Three Deep marketing,Inc180 Fifth St E, Suite 910Saint Paul, MN, 55101651-789-77023 Deep Marketing2211 E Old Address StNorth Saint Paul, MN 55132651-992-8855Three Deep Marketing Inc180 5th Street East #910St Paul, MN 55111612-888-9999Four Deep Marketing LLCDave’s House, BasementBlaine, MN 60463Dave’s Home #??????????wtf??????????
  7. 7. @scott_dodgeNAP CONSISTENCY…..Aaaaaand here’s what Google sees whenthese trusted sources have consistentinformation.7Three Deep Marketing180 E Fifth St, Ste 910St Paul, MN 55101651-789-7701Three Deep Marketing180 E Fifth St, Ste 910St Paul, MN 55101651-789-7701Three Deep Marketing180 E Fifth St, Ste 910St Paul, MN 55101651-789-7701Three Deep Marketing180 E Fifth St, Ste 910St Paul, MN 55101651-789-7701Three Deep Marketing180 E Fifth St, Ste 910St Paul, MN 55101651-789-7701Three Deep Marketing180 E Fifth St, Ste 910St Paul, MN 55101651-789-7701BINGO
  8. 8. @scott_dodgeFINDING NAP INCONSISTENCIESBecause NAP consistency is soimportant, how do you begin theinvestigation?8
  9. 9. @scott_dodgeHIT THE BIG THREEStep 1 of any NAP cleanup project is to resolveany issues present in the big three datapartners.9
  10. 10. @scott_dodge10
  11. 11. @scott_dodgeMY PROCESS11
  12. 12. @scott_dodge#1 - FACTUALFactual offers a huge database of businessinformation – use it to quickly find incorrectbusiness listings. Don’t forget about simpleGoogle searches, either.12http://factual.com/data/t/placesBINGO
  13. 13. @scott_dodge#1 - FACTUALAs you can see, we’ve found an old NAP thatmust be still out there.Our mission? SEARCH AND DESTROY.13Incorrect NAP Correct NAP
  14. 14. @scott_dodge#2 - WHITESPARKPlug the incorrect numbers in to Whitespark’sLocal Citation Finder for a quick, easy way todiscover incorrect citations. Export to CSV forfurther analysis.14http://lcf.whitespark.ca
  15. 15. @scott_dodgeNOW, REVERSE ENGINEERUse this as a bible on the who’s who of localsearch – work your way up the data stream tofix multiple citations in a single bound.15
  16. 16. WHAT IF THE PHONE NUMBER DIDN’T CHANGE?118 E 26th St, Ste 203Minneapolis, MN55404S P Y D E R T R A P O N L I N E M A R K E T I N G1625 Hennepin AveMinneapolis, MN 5540316
  17. 17. @scott_dodge#4 – THE SCREAMING FROG METHODRun a new project in Whitespark’s LCF for yourphone number, and do a CSV export of theresults. Then, paste URLs into a .txt file1712 URL LIST
  18. 18. @scott_dodge#4 – THE SCREAMING FROG METHODChange SF to List mode and select txt file ofcitations. Find a unique identifier (streetaddress #), and create and include filter forboth the old address and the new.1834 CUSTOMFILTERSLIST MODESELECTTXT
  19. 19. @scott_dodge#4 – THE SCREAMING FROG METHOD - OUTCOMENow you have an actionable list of citationsthat need to be cleaned up, and which onesare good to go.19
  20. 20. @scott_dodgeNOW, GET TO CLEANING
  21. 21. 1) Factual (free)2) Whitespark LCF3) Screaming FrogPro21- Scott Dodge@scott_dodge
  22. 22. 22
  23. 23. @scott_dodgeLIMITED ONE-TIME-ONLY SPECIAL OFFERUse code “mnsearch” for 20% off LCFsubscriptions!https://www.whitespark.ca/local-citation-finder/23@Whitespark@EdmontonSEO
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