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Napping on your NAP
Napping on your NAP
Napping on your NAP
Napping on your NAP
Napping on your NAP
Napping on your NAP
Napping on your NAP
Napping on your NAP
Napping on your NAP
Napping on your NAP
Napping on your NAP
Napping on your NAP
Napping on your NAP
Napping on your NAP
Napping on your NAP
Napping on your NAP
Napping on your NAP
Napping on your NAP
Napping on your NAP
Napping on your NAP
Napping on your NAP
Napping on your NAP
Napping on your NAP
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Napping on your NAP

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Three Deep Marketing SEO Specialist Scott Dodge shows how to investigate for inconsistent NAP (Name Place Address) and clean them up at an MnSearch Search Snippets: Local SEO event.

Three Deep Marketing SEO Specialist Scott Dodge shows how to investigate for inconsistent NAP (Name Place Address) and clean them up at an MnSearch Search Snippets: Local SEO event.

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  • 1. Scott DodgeSEO Specialist @threedeep@scott_dodge
  • 2. 2
  • 3. @scott_dodgeNAP CONSISTENCYNot this, but… 3ALL DAY EVERY DAYHOMIE
  • 4. @scott_dodgeNAP CONSISTENCYThis.Name, Address, and Phone Number4NameAddressPhone
  • 5. @scott_dodge5
  • 6. @scott_dodgeNAP CONSISTENCYHere’s what Google sees when their trusteddata sources have conflicting information. 6Three Deep Marketing180 East Fifth, Ste 910St Paul, MN 55101651-789-7701Three Deep marketing,Inc180 Fifth St E, Suite 910Saint Paul, MN, 55101651-789-77023 Deep Marketing2211 E Old Address StNorth Saint Paul, MN 55132651-992-8855Three Deep Marketing Inc180 5th Street East #910St Paul, MN 55111612-888-9999Four Deep Marketing LLCDave’s House, BasementBlaine, MN 60463Dave’s Home #??????????wtf??????????
  • 7. @scott_dodgeNAP CONSISTENCY…..Aaaaaand here’s what Google sees whenthese trusted sources have consistentinformation.7Three Deep Marketing180 E Fifth St, Ste 910St Paul, MN 55101651-789-7701Three Deep Marketing180 E Fifth St, Ste 910St Paul, MN 55101651-789-7701Three Deep Marketing180 E Fifth St, Ste 910St Paul, MN 55101651-789-7701Three Deep Marketing180 E Fifth St, Ste 910St Paul, MN 55101651-789-7701Three Deep Marketing180 E Fifth St, Ste 910St Paul, MN 55101651-789-7701Three Deep Marketing180 E Fifth St, Ste 910St Paul, MN 55101651-789-7701BINGO
  • 8. @scott_dodgeFINDING NAP INCONSISTENCIESBecause NAP consistency is soimportant, how do you begin theinvestigation?8
  • 9. @scott_dodgeHIT THE BIG THREEStep 1 of any NAP cleanup project is to resolveany issues present in the big three datapartners.9
  • 10. @scott_dodge10
  • 11. @scott_dodgeMY PROCESS11
  • 12. @scott_dodge#1 - FACTUALFactual offers a huge database of businessinformation – use it to quickly find incorrectbusiness listings. Don’t forget about simpleGoogle searches, either.12http://factual.com/data/t/placesBINGO
  • 13. @scott_dodge#1 - FACTUALAs you can see, we’ve found an old NAP thatmust be still out there.Our mission? SEARCH AND DESTROY.13Incorrect NAP Correct NAP
  • 14. @scott_dodge#2 - WHITESPARKPlug the incorrect numbers in to Whitespark’sLocal Citation Finder for a quick, easy way todiscover incorrect citations. Export to CSV forfurther analysis.14http://lcf.whitespark.ca
  • 15. @scott_dodgeNOW, REVERSE ENGINEERUse this as a bible on the who’s who of localsearch – work your way up the data stream tofix multiple citations in a single bound.15
  • 16. WHAT IF THE PHONE NUMBER DIDN’T CHANGE?118 E 26th St, Ste 203Minneapolis, MN55404S P Y D E R T R A P O N L I N E M A R K E T I N G1625 Hennepin AveMinneapolis, MN 5540316
  • 17. @scott_dodge#4 – THE SCREAMING FROG METHODRun a new project in Whitespark’s LCF for yourphone number, and do a CSV export of theresults. Then, paste URLs into a .txt file1712 URL LIST
  • 18. @scott_dodge#4 – THE SCREAMING FROG METHODChange SF to List mode and select txt file ofcitations. Find a unique identifier (streetaddress #), and create and include filter forboth the old address and the new.1834 CUSTOMFILTERSLIST MODESELECTTXT
  • 19. @scott_dodge#4 – THE SCREAMING FROG METHOD - OUTCOMENow you have an actionable list of citationsthat need to be cleaned up, and which onesare good to go.19
  • 20. @scott_dodgeNOW, GET TO CLEANING
  • 21. 1) Factual (free)2) Whitespark LCF3) Screaming FrogPro21- Scott Dodge@scott_dodge
  • 22. 22
  • 23. @scott_dodgeLIMITED ONE-TIME-ONLY SPECIAL OFFERUse code “mnsearch” for 20% off LCFsubscriptions!https://www.whitespark.ca/local-citation-finder/23@Whitespark@EdmontonSEO

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