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This presentation is from our Search Snippets #8 event titled "The Pro’s Positive Perspective on All Things Google+" and is a look at Google's social network from a unique perspective. It shows …

This presentation is from our Search Snippets #8 event titled "The Pro’s Positive Perspective on All Things Google+" and is a look at Google's social network from a unique perspective. It shows Google+'s impact on Google's search engine and advertising offerings, as well as how businesses and marketing professionals can use Google+ effectively.

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  • 1. Google+: The Unsocial Network (for marketers) Presented by: James Svoboda (@Realicity) Search Snippets #8: The Pro’s Positive Perspective on All Things Google+ July 31, 2013
  • 2. What is Google+? James Svoboda Search Snippets #8: All Things Google + @Realicity Download: www.webranking.com/presentation
  • 3. James Svoboda Search Snippets #8: All Things Google + @Realicity Download: www.webranking.com/presentation This Isn’t the Social Network You’re Looking for.
  • 4. James Svoboda Search Snippets #8: All Things Google + @Realicity Download: www.webranking.com/presentation “We want to be a Reflection of the Web.” Photo credit: Scott Beale
  • 5. James Svoboda Search Snippets #8: All Things Google + @Realicity Download: www.webranking.com/presentation You can’t accurately reflect of what you can’t fully see.
  • 6. James Svoboda Search Snippets #8: All Things Google + @Realicity Download: www.webranking.com/presentation Profiles say a lot about us Personally & Professionally.
  • 7. James Svoboda Search Snippets #8: All Things Google + @Realicity Download: www.webranking.com/presentation How Can Will They Use Google+ Data for... Authority - “Expertship” Influence – Whom influences whom? Authorship – Beyond the blog Guest Posting – Expert or Hack? Link Building – Trusted Source? Organic Listings – Predicting Clicks Paid Listings – Predicting Clicks Display Advertising – Interest Targeting Remarketing – Interest & Engagement Reviews –Trust, Location & Authority Connections – How close are they? Shares – Public Display of Affection? +1’s – Global, Local or Tribal? Multi-Device – Where are you right now?
  • 8. James Svoboda Search Snippets #8: All Things Google + @Realicity Download: www.webranking.com/presentation How Do Your Connections Influence You?
  • 9. James Svoboda Search Snippets #8: All Things Google + @Realicity Download: www.webranking.com/presentation What About Your Local Connections?
  • 10. James Svoboda Search Snippets #8: All Things Google + @Realicity Download: www.webranking.com/presentation Local Reviews by Your Connections.
  • 11. James Svoboda Search Snippets #8: All Things Google + @Realicity Download: www.webranking.com/presentation Google+ Connections Influencing SERPs
  • 12. James Svoboda Search Snippets #8: All Things Google + @Realicity Download: www.webranking.com/presentation Beginning to believe?
  • 13. James Svoboda Search Snippets #8: All Things Google + @Realicity Download: www.webranking.com/presentation High Volume + Low Commercial Intent = No Ads
  • 14. Google+ (for marketers) James Svoboda Search Snippets #8: All Things Google + @Realicity Download: www.webranking.com/presentation
  • 15. James Svoboda Search Snippets #8: All Things Google + @Realicity Download: www.webranking.com/presentation The #2 “Social” Network (powered by Gmail & YouTube) Photo credit: Dustn.tv
  • 16. James Svoboda Search Snippets #8: All Things Google + @Realicity Download: www.webranking.com/presentation Grow Your Circles (personal and brand)
  • 17. James Svoboda Search Snippets #8: All Things Google + @Realicity Download: www.webranking.com/presentation Join Communities (personal and brand)
  • 18. James Svoboda Search Snippets #8: All Things Google + @Realicity Download: www.webranking.com/presentation Use Hashtags. #TheyRock
  • 19. James Svoboda Search Snippets #8: All Things Google + @Realicity Download: www.webranking.com/presentation Share Content with Targeted Circles
  • 20. James Svoboda Search Snippets #8: All Things Google + @Realicity Download: www.webranking.com/presentation Share with Communities to Improve Reach
  • 21. James Svoboda Search Snippets #8: All Things Google + @Realicity Download: www.webranking.com/presentation Now Showing: +1’s in Connections Streams
  • 22. James Svoboda Search Snippets #8: All Things Google + @Realicity Download: www.webranking.com/presentation Leave Honest Business Reviews (personal and brand)
  • 23. James Svoboda Search Snippets #8: All Things Google + @Realicity Download: www.webranking.com/presentation Use the Google+ Social Ad Extension for AdWords
  • 24. Google+ (for websites) James Svoboda Search Snippets #8: All Things Google + @Realicity Download: www.webranking.com/presentation
  • 25. James Svoboda Search Snippets #8: All Things Google + @Realicity Download: www.webranking.com/presentation Establish rel=Author and rel=Publisher
  • 26. James Svoboda Search Snippets #8: All Things Google + @Realicity Download: www.webranking.com/presentation Add Badges and Icons to Your Sites and Blogs
  • 27. James Svoboda Search Snippets #8: All Things Google + @Realicity Download: www.webranking.com/presentation +1 All The Things!
  • 28. James Svoboda Search Snippets #8: All Things Google + @Realicity Download: www.webranking.com/presentation Rich Snippets (schema.org microdata or open graph)
  • 29. THANK YOU! Download: www.webranking.com/presentation James Svoboda VP, MnSearch / CEO, WebRanking t: @realicity e: james.s@webranking.com b: www.webranking.com/blog Visit the Minnesota Search Engine Marketing Association at www.mnsearch.org