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This presentation is from our 3rd quarterly marquee event on August 28th, 2013 presented by Brad Geddes. Google launched one of the largest changes to AdWords this year with the introduction of Enhanced Campaigns. While the data is still young, Brad has conducted several case studies and examined how that data flows into organizational techniques to use with enhanced campaigns. In this presentation, we'll examine several case studies and look at ways to take advantage of the data.