Marketing To MIllennials
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Marketing To MIllennials

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The Top 3 Secrets to the Millennial Generation - Get the info you need to get into the biggest consumer base to hit the world... Crack the Millennial Generation Code to fuel profits for decades to ...

The Top 3 Secrets to the Millennial Generation - Get the info you need to get into the biggest consumer base to hit the world... Crack the Millennial Generation Code to fuel profits for decades to come! www.mktgtomillennials.com

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Marketing To MIllennials Marketing To MIllennials Presentation Transcript

  • Crack the Code to the Largest Consumer Base in History! The TOP 3 SECRETS in making your brand click with the Millennial Generation Welcome, you have just found the source that will get you what you need, to be ahead of the curve in the biggest shift that has happened in the consumer markets for 100 years.
  • Crack the Code to the Largest Consumer Base in History! The TOP 3 SECRETS in making your brand click with the Millennial Generation You, as a leader in your business an industry will be able to crack the code to the largest consumer base in history. Giving your company’s products and services the distinct advantage that is a must in your marketplace.
  • Crack the Code to the Largest Consumer Base in History! The TOP 3 SECRETS in making your brand click with the Millennial Generation More specifically, you are here to gain the promised Top 3 Secrets in making your brand click with the Millennial Generation. These secrets will set you and your efforts in the right direction.
  • Crack the Code to the Largest Consumer Base in History! The TOP 3 SECRETS in making your brand click with the Millennial Generation More specifically, you are here to gain the promised Top 3 Secrets in making your brand click with the Millennial Generation. These secrets will set you and your efforts in the right direction. The market focus your products and services MUST have to even have a snowball’s chance in Hedes to connect and ingratiate themselves upon the consumer psyche of Generation Y.
  • You Will Accomplish 3 Things A. What a Millennial is B. Why They Are Important C. Know the Top 3 Secrets What we want to get accomplished with this presentation are three things. For you to know …What a Millennial actually is …Why they should be important to you …
  • You Will Accomplish 3 Things A. What a Millennial is B. Why They Are Important C. Know the Top 3 Secrets 1) Psychographic Insights 2) Motivations Access 3) Messaging Tips … and of course the Top 3 Secrets of connecting with the huge consumer base. By doing so we best equip ourselves to match the momentum already shifting to the Millennials!
  • In the Beginning of… The 20 th Century But first, let’s get familiar with the basics. Back at the beginning of the 20 th Century, Madision Avenue concocted a formula on how the general public would act and react to certain messages given in the advertisements of companies.
  • In the Beginning of… The 20 th Century Luxuries Became Necessities Pioneered by the likes of Bernays and Lippman, the items that were once luxuries became necessities. Placing within their collective consciousness the distant desires of what products and services could do for them and created the want for those items in the lives of those targeted.
  • In the Beginning of… The 20 th Century Baby Boomer Generation The names of Whirlpool, Quaker Instant Oats, and Arm and Hammer Baking Soda soon became home staples. A new consumer base was emerging, influencing the dollars being spent in America, which later became known as the Baby Boomers.
  • In the Beginning of… The 20 th Century Baby Boomer Generation Shaping with their wants (influenced by Advertising’s promptings) the world’s fastest and most powerful economy. The Baby Boomers have driven markets, set up blue chip companies, and have made household names out of the likes of…
  • In the Beginning of… The 20 th Century Baby Boomer Generation
    • Television
    • Radio Ads
    • Newspaper
    • Mailings
    • Billboards
    • Bus Ads
    • Faxing Ad Sheets
    Coca Cola, Frigidaire, Wonder Bread and Skippy Peanut Butter. More still, the advances of how to get a brand’s messaging out to their targeted public permeated all forms of communicating.
  • As we all know the advances in communication and connection we have had one with another, we have been able to get access to these advancements out en mass. Communication Advancements
  • Home electronics made way for the personal computer, pinball machines moved over for the video arcade and new creative ways of automation and display have arisen. Communication Advancements
  • Home electronics made way for the personal computer, pinball machines moved over for the video arcade and new creative ways of automation and display have arisen. Advancements Communication
    • Video Phone Capabilities
    • Global Position Systems
    • Instant Data Downloads
    ? ? ? Here’s How! In the last 30 years alone the advancements of technology and the availability of them to the general public have quickened with ever-increasing speeds. Capabilities set only in science fiction years ago are now an everyday reality. Communication Advancements
    • Video Phone Capabilities
    • Global Position Systems
    • Instant Data Downloads
    ? ? ? Here’s How! So what does any of this have to do with the Millennial and my business now? Good Question! … Communication Advancements
  • Technology and the Millennial With all the changes in technology, with the advancements brought to the public at large, with all the quantum leaps in capabilities in every facet of life, there was (and still is) a generation born into it. A generation that not only expects change but demands it for their lives to be easier, more fulfilling, or more cutting edge.
  • Technology and the Millennial The Millennial Generation was born with electronic mice in their hands clicking away at the interactive games and information at their little fingertips. This generation, that is only now coming of age, has been through the constant upgrades from the basic computer barely fitting their desks to having one barely fitting in their hands
  • Technology and the Millennial The Millennial Generation was born with electronic mice in their hands clicking away at the interactive games and information at their little fingertips. This generation, that is only now coming of age, has been through the constant upgrades from the basic computer barely fitting their desks to having one barely fitting in their hands They compensate and learn how to learn about those things in their worlds that seem to revolutionize yearly their environments.
  • Net Generation Generation Y The Millennials This Generation by their many names have had their synaptic connections in their brains form differently to be able to learn everything that was coming at them from even before preschool.
  • Net Generation Generation Y The Millennials Their brains had to “wire” themselves differently to be able to handle the changes, upgrades, and vast amounts of information being thrown at them from all sides. This adaptation to their world’s reality of increasing speeds, coding, connections and communities have been phenomenal.
  • Net Generation Generation Y The Millennials Here’s Why…. The approaches that the Millennials have to life, to money, to jobs, and yes even to advertising and consumer products are starkly different than generations before. Their perspectives and motivation are entirely different from the Baby Boomers or even Generation X.
  • Environment Educational Processes Everyday Activities No other generation has had their environment, educational processes, and everyday activities as affected by such rapid and large technological advances than has Generation Y. No other group of individuals have had so much data and creative capabilities than the Millennials have had at their disposal and whim.
  • Environment Educational Processes Everyday Activities Capacity Ability Facility The increase in ability, in capacity, and facility for productivity is unprecedented! And those born after 1981 don’t utilize what used to be staples of everyday living that generations before them were commonly using.
  • Capacity Ability Facility
    • Not Using –
    • Ovens
    • Ice Trays
    • Typewriters
    • Encyclopedias
    • Not Using –
    • Network T.V.
    • Libraries
    • Newspapers
    • Print Magazines
    Conversely they neither gain their access to information from the formerly conventional ways. Even how they view, filter, or pay attention to advertising is completely different from those before, and of which you need to pay the closest of attention.
  • The BIGGEST SHIFT since the Industrial Revolution … is underway!
    • 93% of those 18-29yrs
    • are online several x’s/day
    • 96% of those have a
    • social page on Facebook,
    • Twitter, and/or MySpace
    • 68% of their free time
    • viewing online content or
    • socializing electronically
    • That’s 31 hrs per week
    • on average.
    • 95% of the Millennials
    • own their own cell phone
    • 74% of the Generation
    • own a type of MP3 Player
    • 70% of the Millennials
    • own their own laptop
    And its mobile and on the ‘Net! A Pew Research Study found that…
  • 78% Trust Peer Recommendations They are socializing machines! Millennials through their preferred use of technology, get their news from Internet sources and find what’s hip and in from their peers online…
  • 81% Conduct A Search for the Company After Recommendation And they look to find out more about those products and services through accessing the company’s info and offerings on their web sites.
  • 81% Conduct A Search for the Company After Recommendation www.WSJ.com On the other hand, because the Millennial has been bombarded with advertisements at every turn in their lives, they have also collectively built up a filter to weed out all the Advertising “white noise” that they feel doesn’t pertain to them
  • www.WSJ.com That’s 81% who did not notice the ads on the site! And only 14% trust the advertising message! In fact of those polled recently on accessing a news site WSJ.com only 19% could say for sure if the page had any form of advertisement at all. Only 14% say that they even trust what advertisers have in their messaging.
  • The Top 3 Secrets to Connect with the Millennials Lucky for you who have accessed the Top 3 Secrets , because you are some of the first to know that even conventional Online Ads are NOT the way Millennials connect with a brand.
  • The Top 3 Secrets to Connect with the Millennials Make the Connection Today! Lucky for you who have accessed the Top 3 Secrets , because you are some of the first to know that even conventional Online Ads are NOT the way Millennials connect with a brand. Your hard earned money can be more wisely used in the TIME to making the connection with the Millennials.
  • Why Should the Millennials be Important to You? This is simple and easy to answer. If the Baby Boomer Generation moved market forces and were the largest customer base to hit the world’s economies, how much bigger would be their children’s generation?
  • Why Should the Millennials be Important to You? US Census: 2.1 avg. for Boomer children That means the Millennial Generation is here and now AND is TWICE AS BIG!! From 1981-2001 they are the ones that are now driving the marketplace (just think of who Apple targets!) And when this generation surpasses the Boomers and Gen X in earning power and discretionary income it will make companies scramble to lap up the fiscal crumbs of the Millennial Feast you have already been through.
  • Why Should the Millennials be Important to You? How Much Is It Worth To You? Have the way Millennials operate And the best way to capture their loyalty Billions are being spent right now by the Millennial, and billions upon billions will be spent by them in the future…
  • The First Top Secret Psychographics Insights Understand How the Millennial Approaches Their Surroundings THAT’S WHAT WE THOUGHT! The First Top Secret: Psychographic Insights. All of this will be more in depth in the pages of Marketing To Millennials… but as your first step toward them you need to ...
  • The First Top Secret Psychographics Insights Understand How the Millennial Approaches Their Surroundings Used to Describe Millennials:
    • Listless
    • Penniless
    • Tattooed
    • Pierced
    • Disloyal
    Here’s a few things those generations before have said about the Millennial All of this could be true if you look from the perspective of the Baby Boomer. But take a crack at it all from the Millennials’ point of view
  • The First Top Secret Psychographics Insights Understand How the Millennial Approaches Their Surroundings Used to Describe Millennials:
    • Penniless
    • Tattooed
    • Pierced
    • Disloyal
    • Listless
    The Video Game Mentality Whatever the activity be, if you look at things from a video game perspective, let’s say, one’s workplace and place the video game prism in your line of site. It’s not being listless but the high speed comprehension for most things doesn’t turn off for the Millennial, it just can tune out.
  • The First Top Secret Psychographics Insights Understand How the Millennial Approaches Their Surroundings Used to Describe Millennials:
    • Tattooed
    • Pierced
    • Disloyal
    • Listless
    • Penniless
    The Video Game Mentality Penniless is not a problem because you earn as you go with the video game perspective. That’s how you progress in the “Game” and measure how much you are able to buy or earn. Money is nice, but never the determining factor for a Millennial decision.
  • The First Top Secret Psychographics Insights Understand How the Millennial Approaches Their Surroundings Used to Describe Millennials:
    • Disloyal
    • Listless
    • Penniless
    • Tattooed
    • Pierced
    The Video Game Mentality Tattooed is just a way for the latest generation to feel a sense of community, of fitting in – of being an integral part of the greater whole while expressing their uniqueness. In the video game mentality how they “equip” themselves is as much of importance as is the ‘what’ they acquire
  • The First Top Secret Psychographics Insights Understand How the Millennial Approaches Their Surroundings Used to Describe Millennials:
    • Listless
    • Penniless
    • Tattooed
    • Pierced
    The Video Game Mentality
    • Disloyal
    Getting Involved and Doing Something Worth Their While The Disloyalty seen by some, is just the willingness of the Millennial to reboot, or restart something if they find what they are experiencing is not what they wanted. And for any company offerings it is to get the Millennial involved in the processes of creating the product
  • The First Top Secret Psychographics Insights Understand How the Millennial Approaches Their Surroundings Used to Describe Millennials:
    • Listless
    • Penniless
    • Tattooed
    • Pierced
    The Video Game Mentality
    • Disloyal
    Getting Involved and Doing Something Worth Their While No Cookie Cutter Answers Personalization is a high priority for the Millennial and the worst thing you can do is make the Millennial FEEL that they are only a number, or in a cookie cutter process where one size fits all.
  • Top Secret #1: Psychographics Insights Sync your products or services up with the Millennial perspective and anticipate their motions with your brand. When you bring what you have to offer in line with how the Millennial views the world around him you can best anticipate the steps you need to take with what you have for them to buy.
  • The Second Top Secret Motivations Access “ What’s In It For Me?” and “What’s The Purpose Of It?” Is what is continually echoing in the Millennials ears! Main Motivations of Millennials: Everyone wants to have, and the Millennials have been raised dripping from the “Life must have Purpose” mantra bath. So much so that it has become THE main motivational point that moves the Millennial to action.
  • The Second Top Secret Motivations Access “ What’s In It For Me?” and “What’s The Purpose Of It?” Is what is continually echoing in the Millennials ears! Main Motivations of Millennials:
    • Choices
    • Experiences
    • Relationships
    The three main things of life that the Millennial is focused on, from least to greatest in their eyes, are…
  • The Second Top Secret Motivations Access “ What’s In It For Me?” and “What’s The Purpose Of It?” Is what is continually echoing in the Millennials ears! Main Motivations of Millennials:
    • Choices
    • Experiences
    • Relationships
    Guides the Actions or Inactions of the Millennial These three areas of life provide you as a business owner access to their motivations and guides their actions or inactions with your products and services.
  • The Second Top Secret Motivations Access “ What’s In It For Me?” and “What’s The Purpose Of It?”
    • Choices -
    They have grown up with choices upon choices, to play video games, choices in customization, to watch a DVD go through the menu choices, even in school lunch the Millennials had a choice between 2 or 3 entrees.
  • The Second Top Secret Motivations Access “ What’s In It For Me?” and “What’s The Purpose Of It?”
    • Choices -
    Throughout their development years they have been presented and become accustomed to having a choice presented to them.
  • The Second Top Secret Motivations Access “ What’s In It For Me?” and “What’s The Purpose Of It?”
    • Choices -
    Online or off, this is an expected circumstance for the Millennial in most anything they come in contact with. They are most comfortable with running the variables within their minds and choosing what they feel more closely meets what they need or want.
  • The Second Top Secret Motivations Access “ What’s In It For Me?” and “What’s The Purpose Of It?”
    • Choices -
    Choosing between the variables of what is available from your brand’s products and services is what they want access to! Online or off, this is an expected circumstance for the Millennial in most anything they come in contact with. They are most comfortable with running the variables within their minds and choosing what they feel more closely meets what they need or want.
  • The Second Top Secret Motivations Access “ What’s In It For Me?” and “What’s The Purpose Of It?”
    • Experiences -
    When the Millennial is forced to do something they have no desire to do, it is a matter of a short time when they will bag it and move on to something else.
  • The Second Top Secret Motivations Access “ What’s In It For Me?” and “What’s The Purpose Of It?”
    • Experiences -
    Their sense of self worth is not wrapped up in whether they fail or not, but what was the experience of what they set out to do. In any aspect of life, they are seeking to grasp the most out of anything they do. And they are one of the best in avoiding what they don’t care for, and seeking out for what they do.
  • The Second Top Secret Motivations Access “ What’s In It For Me?” and “What’s The Purpose Of It?”
    • Experiences -
    It’s how the Millennial experiences your brand! The Net Generation have developed a desire for the experiential, the going through the experience learning the rules and secrets along the way. They have been most connected to the visual and auditory learning methods in modern times.
  • The Second Top Secret Motivations Access “ What’s In It For Me?” and “What’s The Purpose Of It?”
    • Experiences -
    Failure doesn’t hit their Self Worth… it’s about how much closer they are to their goals. . Experiential Learning – how most Millennials have seen the world around them. . It’s how the Millennial experiences your brand! It’s all about the experience they will have with you and your company’s products and services and the experiences that they can provide the Millennial.
  • The Second Top Secret Motivations Access “ What’s In It For Me?” and “What’s The Purpose Of It?”
    • Relationships -
    The greatest motivator for action in the Millennial mind is how it relates, or enhances the relationships they have with those around them! 32. Can ’ t run a marathon the first day you start running 31. Having a road map for life and business is an essential step in accomplishing your dreams. 30. Find a mentor, be a mentor
  • The Second Top Secret Motivations Access “ What’s In It For Me?” and “What’s The Purpose Of It?”
    • Relationships -
    This is what the Millennial wants… and how you as a business owner connects with them decides how successful and profitable you are! A Concentrated Effort in Participatory Marketing If your products & services inhibit in any way the natural flow of being with their friends, family and those they care for, they will not only avoid your company, they will make sure their social circles avoid you as well 32. Can ’ t run a marathon the first day you start running 31. Having a road map for life and business is an essential step in accomplishing your dreams. 30. Find a mentor, be a mentor
  • The Second Top Secret Motivations Access “ What’s In It For Me?” and “What’s The Purpose Of It?”
    • Relationships -
    A Concentrated Effort in Participatory Marketing Relationships with parents, siblings, and close friends is the driving force in what they choose to do and experience. 32. Can ’ t run a marathon the first day you start running 31. Having a road map for life and business is an essential step in accomplishing your dreams. 30. Find a mentor, be a mentor Centered on what’s most important in life, that’s the relationships one has throughout.
  • Top Secret #2: Motivations Access Word of Mouth – Personal Recommendations – Brand Champions is the Best Marketing You Can Do! Developing the relationship with the Millennial you want to do business with is a must! This can be done successfully through Participatory Marketing www.mktgtomillennials.com
  • Top Secret #2: Motivations Access Word of Mouth – Personal Recommendations – Brand Champions is the Best Marketing You Can Do! www.mktgtomillennials.com The best Marketing is Word of Mouth, Personal Recommendations from those they know and trust. It is being real and giving them a place at the table in your company’s success!
  • Top Secret #2: Motivations Access Word of Mouth – Personal Recommendations – Brand Champions is the Best Marketing You Can Do! More details on Participatory Marketing can be found in “ Marketing To Millennials ” And how you can integrate the best way in capturing the loyalty of the largest consumer base in history!
  • Top Secret #2: Motivations Access Word of Mouth – Personal Recommendations – Brand Champions is the Best Marketing You Can Do! More details on Participatory Marketing can be found in “ Marketing To Millennials ” And how you can integrate the best way in capturing the loyalty of the largest consumer base in history! It is when these things are absent; on the job, in an activity, or surfing on the Net viewing your web site in connecting with the business, you will lose them forever as a customer of yours.
  • The Third Top Secret Messaging Tips It’s Not Exactly What You Say… But How You Say It! The last of the three secrets to bringing the Millennial to your products and services are the actual messages that you present to them.
  • The Third Top Secret Messaging Tips It’s Not Exactly What You Say… But How You Say It! Exposure to Your Product Branding Each company is different in their position in the marketplace and in their products and services. To go over each messaging possibility just cannot be feasibly done here.
  • The Third Top Secret Messaging Tips It’s Not Exactly What You Say… But How You Say It! MediaBus Marketing Group - www.mktgtomillennials.com Exposure to Your Product Branding Please contact those at MediaBus Marketing Group and they will consult with you in how you can best approach those billions of dollars the latest generation has to spend.
  • The Third Top Secret Messaging Tips It’s Not Exactly What You Say… But How You Say It! MediaBus Marketing Group - www.mktgtomillennials.com Where they get their information Exposure to Your Product Branding In Marketing, you use the tools & strategies that will get in front of those who would be most profitable for you – for the Millennial, this hasn’t changed, but where they are getting their info & exposure to products & services has!
  • The Third Top Secret Messaging Tips It’s Not Exactly What You Say… But How You Say It! MediaBus Marketing Group - www.mktgtomillennials.com Where they get their information Exposure to Your Product Branding No longer can you place an advertisement en mass in the newspaper or on network TV & expect to canvass fully those that would be your customers.
  • The Third Top Secret Messaging Tips It’s Not Exactly What You Say… But How You Say It! MediaBus Marketing Group - www.mktgtomillennials.com Where they get their information Exposure to Your Product Branding Failures & drops of viewership of major newspapers, magazines and the big three networks have shown the shift of time spent by the Millennial.
  • The Third Top Secret Messaging Tips With What Do They Spend Their Time? The Millennial World:
    • Technology
    • The Internet
    • Social Media
    This largest group of people have led the digital revolution & have taken their precious time & are using different tools to experience their world. Each Millennial with varying degrees wrap their world around these 3 tools:
  • The Third Top Secret Messaging Tips With What Do They Spend Their Time? The Millennial World:
    • Technology
    • The Internet
    • Social Media
    Technology Mobile Phones & Smartphones 70 million units in US Alone Ease of Use & Sense of Identity The technology being used is not the TV or the land line at home. The Millennial is accessing their info through Mobile phone, in particular smartphones, & through wifi’d laptops wherever they can find a hotspot. They utilize the mobility because of the ease of it for them AND because of the identity they want to have!
  • The Third Top Secret Messaging Tips With What Do They Spend Their Time? The Millennial World:
    • Technology
    • The Internet
    • Social Media
    The Internet The “Main Street” of Today Millennials are spending most of their time online, are you where they are? The Web is where everything is happening for them. It is where the Millennials are spending their time in creating or viewing videos, t.v. shows, movies, and doing research on those companies they want to do business with or companies they want to be a part of.
  • The Third Top Secret Messaging Tips With What Do They Spend Their Time? The Millennial World:
    • Technology
    • The Internet
    • Social Media
    Social Media Not Just Sitting Behind a Keyboard Millennials are looking to enhance their experiences with those they connect to Both facilitate the third in this list – Social Media! Through texts, IM’s, Skype Video Phone, chats & emails they are talking with & connecting virtually to all they know through Facebook, Myspace, & many, many others. They use all of this to enhance their experiences with their friends, family and intended love interests.
  • Now You Know! the Top 3 Secrets & Millennial Generation! The next question is:
  • Now You Know! the Top 3 Secrets & Millennial Generation! The next question is:
    • How can you take full
    • advantage of the
    • knowledge you have?
  • Now You Know! the Top 3 Secrets & Millennial Generation! The next question is:
    • How can you take full
    • advantage of the
    • knowledge you have?
    Find out more in depth About the Top 3 Secrets! Own your own copy of …
  • Now You Know! the Top 3 Secrets & Millennial Generation! The next question is:
    • How can you take full
    • advantage of the
    • knowledge you have?
    • The wisest step is to
    • p lace knowledge firmly
    • in its place in action!
    Find out more in depth About the Top 3 Secrets! Own your own copy of … Go to the product page and don’t let any more time be wasted in getting connected to the largest profit base known!
  •  
  • An additional way to start making this all work for you is to continue in the conversation of what is the latest on MktgToMillennials, the Facebook hub for all things Millennial. We enjoy being a part of your success and welcome your participation in the discussions & insights.
  • We look forward to being of service to you & your company’s efforts with its products & services to match what the Millennial is willing to spend their hard earned money upon. Til next time… Have a fantastic day!
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