Social mediaandpolitics2 sanssound
Upcoming SlideShare
Loading in...5
×
 

Social mediaandpolitics2 sanssound

on

  • 161 views

Social Media & Campaign 2012: CMCL 334, Marty O'Mara

Social Media & Campaign 2012: CMCL 334, Marty O'Mara

Statistics

Views

Total Views
161
Views on SlideShare
161
Embed Views
0

Actions

Likes
0
Downloads
1
Comments
0

0 Embeds 0

No embeds

Accessibility

Upload Details

Uploaded via as Microsoft PowerPoint

Usage Rights

© All Rights Reserved

Report content

Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
  • Full Name Full Name Comment goes here.
    Are you sure you want to
    Your message goes here
    Processing…
Post Comment
Edit your comment

Social mediaandpolitics2 sanssound Social mediaandpolitics2 sanssound Presentation Transcript

  • Social Media &Campaign 2012 Are candidates making the connection? Marty O‟Mara
  • 2008 election finds place for social media• Obama campaign pioneers use [13]
  • Republicans join the social media party• Romney campaign offers campaign sign app on iPhone, VP announcement app
  • So far, not so good• Not far enough evolved• Lack of response• Failure to connect• Miscues by parties
  • 1.) Both parties using• Platform for messages• Source of data for “micro-targeting”• Tool to engage people in campaigns
  • 1.) Both parties using• Platform for messages• Source of data for “micro-targeting”• Tool to engage people in campaigns
  • 1.) Both parties using• Platform for messages• Source of ‘micro-targeting’ data [3, 12]• Tool to engage people in campaigns
  • 1.) Both parties using• Platform for messages• Source of data for “micro-targeting”• Tool to engage people in campaigns
  • 2.) Young people not biting (Part 1)• Youths using social media even less, so far, for election information [10]
  • 2.) Young people not biting (Part 2)• Cable TV main source of election news [10]• Social media are co-evolving with cable TV, as Fidler noted in ‘Mediamorphosis‟ [4]
  • 3.) Why it hasn‟t spread (Part 1)• Most contact still via traditional forms• One-way communication instead of interactive
  • 3.) Why it hasn‟t spread (Part 1)• Most contact still via traditional forms [10]• One-way communication instead of interactive
  • 3.) Why it hasn‟t spread (Part 1)• Most contact still via traditional forms• One-way communication instead of interactive [3]
  • 3.) Why ithasn‟t spread (Part 2)• Lack of general interest in 2012 election [10]• Privacy concerns: „micro-targeting‟ and data sharing
  • 3.) Why ithasn‟t spread (Part 2)• Lack of general interest in 2012 election• Privacy concerns: „micro-targeting‟ and data sharing [1, 12]
  • You don‟t have to wait• Find an app or website and experiment• Announce your choice• Speak your mind• Get informed
  • References• 1. Beckett, L. (August 2012). Is your neighbor a Democrat? Obama has an app for that. ProPublica. http://www.propublica.org/article/is-your- neighbor-a-democrat-obama-has-an-app-for-that• 2. Cohen, Kahne, Boyer, Middaugh, Rogowski (2012) Participatory politics: New media and youth political action. MacAurthur Foundation. Retrieved from http://dmlcentral.net/sites/dmlcentral/files/resource_files/ypp_survey_b ody_cover.pdf• 3. Delacourt Susan (July 2012). Is ‘new’ media becoming old hat in the 2012 U.S. presidential election? The Toronto Star. http://www.thestar.com/news/canada/politics/article/1227281--is-new- media-becoming-old-hat-in-the-2012-u-s-presidential-campaign• 4. Fidler, R.F. (1997). Mediamorphosis: Understanding new media. London, United Kingdom: Sage Publications Ltd.• 5. Fitzpatrick, A. (July 2012). New tool connects Facebook friends with political campaigns. Mashable U.S. & World. http://mashable.com/2012/07/25/facebook-van/
  • • 6. Jenkins, H. (2006). Confronting the challenges of participatory culture: Media education for the 21st century. MacAurther Foundation. http://digitallearning.macfound.org/atf/cf/%7B7E45C7E0-A3E0-4B89- AC9C-E807E1B0AE4E%7D/JENKINS_WHITE_PAPER.PDF• 7. Levitz, S. (July 2012). Social media fire lit by 08 Obama campaign may be burning out: professor. The Canadian Press. http://www.edmontonjournal.com/technology/Social+media+fire+Obama +campaign+burning+professor/6942036/story.html• 8. Moore, M.T. (July 2012). Sunday news shows set political agenda, launch Web debates. USA Today. http://www.usatoday.com/news/washington/story/2012-07-23/Sunday- morning-political-shows/56441886/1?csp=34news• 9. Nissenbaum, H. (2011). A contextual approach to privacy online. Dædalus, the Journal of the American Academy of Arts & Sciences 140(4), 32-48.• 10. Remez, M. (February 2012). Cable leads the pack as campaign new source. Pew Research Center. http://www.people- press.org/2012/02/07/cable-leads-the-pack-as-campaign-news- source/?src=prc-headline
  • • 11. Tam, D. (July 2012). CNN and Facebook go all social on the 2012 election. CNET News. http://news.cnet.com/8301-13578_3- 57468774-38/cnn-and-facebook-go-all-social-on-the-2012- election/• 12. Vega, T. (July 2012). Voters say they are wary of ads made just for them. New York Times. http://www.nytimes.com/2012/07/24/business/media/survey- shows-voters-are-wary-of-tailored-political-ads.html?_r=2• 13. Weiner, R. (August 2012), How to win the 2012 social media campaign. Washington Post. http://www.washingtonpost.com/politics/how-to-win-the-2012- social-media-election/gJQA1qRyNX_topic.html