Social Media      &Campaign 2012   Are candidates     making the    connection?    Marty O‟Mara
2008 election finds place      for social media• Obama campaign pioneers use [13]
Republicans join    the social media party• Romney campaign offers campaign sign  app on iPhone, VP announcement app
So far, not so good•   Not far enough evolved•   Lack of response•   Failure to connect•   Miscues by parties
1.) Both parties using• Platform for messages• Source of data for “micro-targeting”• Tool to engage people in campaigns
1.) Both parties using• Platform for messages• Source of data for “micro-targeting”• Tool to engage people in campaigns
1.) Both parties using• Platform for messages• Source of ‘micro-targeting’ data [3, 12]• Tool to engage people in campaigns
1.) Both parties using• Platform for messages• Source of data for “micro-targeting”• Tool to engage people in campaigns
2.) Young people not biting                  (Part 1)• Youths using  social media  even less, so  far, for  election  info...
2.) Young people      not biting          (Part 2)• Cable TV main source  of election news [10]• Social media are  co-evol...
3.) Why it hasn‟t spread                  (Part 1)• Most contact still  via traditional  forms• One-way  communication  in...
3.) Why it hasn‟t spread                  (Part 1)• Most contact still  via traditional  forms [10]• One-way  communicatio...
3.) Why it hasn‟t spread                  (Part 1)• Most contact still  via traditional  forms• One-way  communication  in...
3.) Why ithasn‟t spread      (Part 2)• Lack of general  interest in 2012  election [10]• Privacy concerns:  „micro-targeti...
3.) Why ithasn‟t spread      (Part 2)• Lack of general  interest in 2012  election• Privacy concerns:  „micro-targeting‟  ...
You don‟t have to wait• Find an app or  website and  experiment• Announce your  choice• Speak your mind• Get informed
References• 1. Beckett, L. (August 2012). Is your neighbor a Democrat? Obama has an  app for that. ProPublica. http://www....
• 6. Jenkins, H. (2006). Confronting the challenges of participatory culture:  Media education for the 21st century. MacAu...
• 11. Tam, D. (July 2012). CNN and Facebook go all social on the 2012  election. CNET News. http://news.cnet.com/8301-1357...
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Social Media & Campaign 2012: CMCL 334, Marty O'Mara

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Social mediaandpolitics2 sanssound

  1. 1. Social Media &Campaign 2012 Are candidates making the connection? Marty O‟Mara
  2. 2. 2008 election finds place for social media• Obama campaign pioneers use [13]
  3. 3. Republicans join the social media party• Romney campaign offers campaign sign app on iPhone, VP announcement app
  4. 4. So far, not so good• Not far enough evolved• Lack of response• Failure to connect• Miscues by parties
  5. 5. 1.) Both parties using• Platform for messages• Source of data for “micro-targeting”• Tool to engage people in campaigns
  6. 6. 1.) Both parties using• Platform for messages• Source of data for “micro-targeting”• Tool to engage people in campaigns
  7. 7. 1.) Both parties using• Platform for messages• Source of ‘micro-targeting’ data [3, 12]• Tool to engage people in campaigns
  8. 8. 1.) Both parties using• Platform for messages• Source of data for “micro-targeting”• Tool to engage people in campaigns
  9. 9. 2.) Young people not biting (Part 1)• Youths using social media even less, so far, for election information [10]
  10. 10. 2.) Young people not biting (Part 2)• Cable TV main source of election news [10]• Social media are co-evolving with cable TV, as Fidler noted in ‘Mediamorphosis‟ [4]
  11. 11. 3.) Why it hasn‟t spread (Part 1)• Most contact still via traditional forms• One-way communication instead of interactive
  12. 12. 3.) Why it hasn‟t spread (Part 1)• Most contact still via traditional forms [10]• One-way communication instead of interactive
  13. 13. 3.) Why it hasn‟t spread (Part 1)• Most contact still via traditional forms• One-way communication instead of interactive [3]
  14. 14. 3.) Why ithasn‟t spread (Part 2)• Lack of general interest in 2012 election [10]• Privacy concerns: „micro-targeting‟ and data sharing
  15. 15. 3.) Why ithasn‟t spread (Part 2)• Lack of general interest in 2012 election• Privacy concerns: „micro-targeting‟ and data sharing [1, 12]
  16. 16. You don‟t have to wait• Find an app or website and experiment• Announce your choice• Speak your mind• Get informed
  17. 17. References• 1. Beckett, L. (August 2012). Is your neighbor a Democrat? Obama has an app for that. ProPublica. http://www.propublica.org/article/is-your- neighbor-a-democrat-obama-has-an-app-for-that• 2. Cohen, Kahne, Boyer, Middaugh, Rogowski (2012) Participatory politics: New media and youth political action. MacAurthur Foundation. Retrieved from http://dmlcentral.net/sites/dmlcentral/files/resource_files/ypp_survey_b ody_cover.pdf• 3. Delacourt Susan (July 2012). Is ‘new’ media becoming old hat in the 2012 U.S. presidential election? The Toronto Star. http://www.thestar.com/news/canada/politics/article/1227281--is-new- media-becoming-old-hat-in-the-2012-u-s-presidential-campaign• 4. Fidler, R.F. (1997). Mediamorphosis: Understanding new media. London, United Kingdom: Sage Publications Ltd.• 5. Fitzpatrick, A. (July 2012). New tool connects Facebook friends with political campaigns. Mashable U.S. & World. http://mashable.com/2012/07/25/facebook-van/
  18. 18. • 6. Jenkins, H. (2006). Confronting the challenges of participatory culture: Media education for the 21st century. MacAurther Foundation. http://digitallearning.macfound.org/atf/cf/%7B7E45C7E0-A3E0-4B89- AC9C-E807E1B0AE4E%7D/JENKINS_WHITE_PAPER.PDF• 7. Levitz, S. (July 2012). Social media fire lit by 08 Obama campaign may be burning out: professor. The Canadian Press. http://www.edmontonjournal.com/technology/Social+media+fire+Obama +campaign+burning+professor/6942036/story.html• 8. Moore, M.T. (July 2012). Sunday news shows set political agenda, launch Web debates. USA Today. http://www.usatoday.com/news/washington/story/2012-07-23/Sunday- morning-political-shows/56441886/1?csp=34news• 9. Nissenbaum, H. (2011). A contextual approach to privacy online. Dædalus, the Journal of the American Academy of Arts & Sciences 140(4), 32-48.• 10. Remez, M. (February 2012). Cable leads the pack as campaign new source. Pew Research Center. http://www.people- press.org/2012/02/07/cable-leads-the-pack-as-campaign-news- source/?src=prc-headline
  19. 19. • 11. Tam, D. (July 2012). CNN and Facebook go all social on the 2012 election. CNET News. http://news.cnet.com/8301-13578_3- 57468774-38/cnn-and-facebook-go-all-social-on-the-2012- election/• 12. Vega, T. (July 2012). Voters say they are wary of ads made just for them. New York Times. http://www.nytimes.com/2012/07/24/business/media/survey- shows-voters-are-wary-of-tailored-political-ads.html?_r=2• 13. Weiner, R. (August 2012), How to win the 2012 social media campaign. Washington Post. http://www.washingtonpost.com/politics/how-to-win-the-2012- social-media-election/gJQA1qRyNX_topic.html
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