Summary of Smartphone Stats Smartphone worldwide sales up 27% while worldwide mobile phones sales declined by 6% in Q2 2009 Smartphone sales total 139.3 million units: up about 14% from 2007 Smartphone sales projections to reach 406.7 million: 29% of global handset market by 2014 Source: Mobile Web and AdMob Mobile Metrics (11/09)
Introductions:Chalk Media Group Chalk Media Group, Subsidiary of Research in Motion, established 1997 Mobile Communications Software Company: Smartphone Platform Specialization: Enterprise Technology Platforms & Video Production Proven Ten-Year track record with assisting organizations in effective communications with its employees, business partners, & customers
Need for Innovation Chalk Media recognizes (2006) industry need for mobile communications that offered: Security Trackability Rich Multimedia Pushcart Effective Inner-Connectivity within Organization Real-Time Adaptability
Research: Mobile Deployment Content Central focus of Chalk Solution is to drive business efficiencies and improve productivity through interactive and effective mobile communications through high-impact messaging Chalk mobile “off the shelf” library separately service Blackberry Smart Phones Lead project developers: Steven Wachli Jody Glidden Michael LaBlanc
Development of Mobile Chalkboard Target Audience: Large/Medium Enterprises which deploying Blackberry devices to its workforce Target Market: Fortune /Global 500 Companies In diverse industries : Telecommunications Professional Services Media Government Financial Services
Commercialization of Mobile Chalkboard Business Model/Strategy (Recurring Business Model: Active Sales Cycle) Increase software license by less than 1% of Blackberry users for profitability Anticipate greater demand for license subscriptions Progressive strategy of obtaining reseller contracts within Fortune/Global 500 Market Marketing Strategy allows minimal downturn through diffusion into diverse markets
Demonstration of Mobile Chalkboard http://www.chalk.com/video_overview.aspx Mobile Chalkboard Experience
Mobile Chalkboard: Current Applications for mLearning Course slides with audio voiceover • Videos (or audio podcasts) of professors or subject matter experts • Productivity-enhancing information (ex. study tips, reminders, best practices) • Mobile quizzes feedback surveys • Faculty updates
Mobile Chalkboard: Benefits of mLearning Solutions for Education Facilitation of curriculum and instruction: anytime. Lends itself to the Constructivist Approach to Learning Improves Retention of Knowledge/Student Engagement Instant communication outside of class Feedback through wireless channels
Mobile Chalkboard in Use: Learning Management Systems Mobile Learning with Blackberry Smartphone: University of Waterloo, Ontario Canada (http://www.blackberry.com/select/offers/education/UofWaterloo_BCS_FINAL.pdf)
Mobile Chalkboard: Is this “right” for your Learning Community? Point s to Consider: Institution objectives & budget? Target Audience? Creating or using existing content? Presence of existing library to draw content? Integration & tracking needs? Who will be responsible for End User Support? Success criteria? Market Strategies for mlearning platform?
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