Greetings,

Thank you in advance for your time and consideration of this proposal of request for sponsorship.

Launched in...
CARIFEST C.A.R.E.S. 2008 DIRECT COSTS

TOTAL DIRECT COSTS         $713,086.85

ARTIST                     $161,500.00
PROD...
PRODUCT PLACEMENT ANALYSIS

                       Signage, Booths,
                     Banners etc. showing
Awareness   ...
MARKET HIGHLIGHT
        Successes                            Challenges
                                     YOY revenue ...
TEAM LEGENDARY PUBLICITY
Press Releases will be disseminated to local, college, regional and
         international print,...
TITLE SPONSOR PACKAGE $30,000.00 - $75,000.00
The Title sponsorship package offers your company the full opportunity to ma...
EXECUTIVE SPONSOR PACKAGE $15,000.00 - $29,999.99
The Executive Sponsorship Package offers your company the full opportuni...
ASSOCIATE SPONSOR PACKAGE $5,000.00 - $14,999.99
The Associate Sponsorship Package offers your company the full opportunit...
SPONSOR AGREEMENT
Executive Sponsor
Associate Sponsor
Donor Sponsor


The undersigned agrees to sponsor 2008 CARIFEST C.A....
Contact Info


               Alfonso D'Niscio Brooks
              Reggae Carifest NY, Inc
                   C: 646.296....
Carifest Cares 2008 Sponsorship Request Package
Carifest Cares 2008 Sponsorship Request Package
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Carifest Cares 2008 Sponsorship Request Package

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This is a request for sponsorship dollars package that I created last year.

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Carifest Cares 2008 Sponsorship Request Package

  1. 1. Greetings, Thank you in advance for your time and consideration of this proposal of request for sponsorship. Launched in 1998 Reggae Carifest was initially implemented principally for uniting the West Indian/Caribbean Culture for one full day of cultural awareness, consciousness and celebration of the culture here in the United States. Since its inception Reggae Carifest has grown exceptionally catering to all genuine cultural expressions and aesthetics and is received by an eclectic group of people hailing from all walks of life. Reggae Carifest is an exhibition of vision for the arts and the community in the presence of its festival. Reggae Carifest is more than an event it is a cultural celebration. CORPORATE IMAGE ENHANCEMENT Sponsors will enhance their corporate image by associating themselves with Carifest/C.A.R.E.S. Festival and its associated charities. Over the years this event has been recognized as one of the longest lasting festivals in the United States, has been featured in many publications and has received numerous awards. Carifest/C.A.R.E.S 2008 benefiting Keep A Child Alive and AID’S Awareness as a whole is proud to invite you to promote and present your company and its products at the 10th Annual Reggae Carifest celebration. This sponsorship request package is designed to familiarize your company with The 10th Annual Reggae Carifest celebration and the benefits of sponsoring this event extravaganza. Carifest/C.A.R.E.S 2008 benefiting Keep A Child Alive Foundation will take place in NYC on Sunday July 6th, 2008 at the USTA National Tennis Center,Flushing NY, 11368. $2 from every ticket sold will be donated to Keep a Child Alive Foundation . This will be a a star-studded mega musical show with performances by Lee ‘Scratch’ Perry, Eek A Mouse, Groundation, Midnite and Joseph Israel among other well known and up and coming performing artists. Advertising agencies and their clients can benefit from sponsoring this event based on media exposure, corporate image enhancement, networking, sales and the strong public relations value attributed to being involved in such an event. As a sponsor, you will reach the most diverse, multi-cultural audience anywhere in America. Now in its 10th year Reggae Carifest continues as one of the most successful running reggae festivals in the US. Carifest/C.A.R.E.S. benefiting Keep A Child Alive Foundation offers sponsors the opportunity to enhance their image and create product awareness. We will provide multiple opportunities for your company to appear in national, regional and local print, radio and television broadcast outlets. Web links for placement on our website provide both national and international exposure. REACHING A TARGETED AUDIENCE The Annual Reggae Carifest provides a unique vehicle by which to reach an extremely diverse market. Your company will receive high visibility pre and post marketing promotions during the festival. This includes: 150,000 posters and fliers that will be distributed in the weeks prior to the event throughout the NY, NJ, CT, Tri-State Area; 2-3-month radio and television broadcast promotions targeting key markets in the NY, NJ, CT, Tri-State Area; Full page print ads in the following publications: NY Daily News, Caribbean Life, Caribbean Link, and a host of others throughout the NY, NJ, CT, Tri-State Area. NETWORKING Through a series of ancillary events such as press parties, after-festival gatherings, volunteer appreciation parties and VIP/Sponsor Hospitality Area access, sponsors are offered an avenue to network themselves with other sponsors. This important opportunity can help companies achieve and further develop business goals with others of similar interests.
  2. 2. CARIFEST C.A.R.E.S. 2008 DIRECT COSTS TOTAL DIRECT COSTS $713,086.85 ARTIST $161,500.00 PRODUCTION $150,500.00 PRINT PROMOTION $17,000.00 BROADCAST PROMOTION $25,000.00 ONLINE PROMOTION $12,000.00 VENUE $206,086.85 CATERING $5,000.00 PRESS EVENT $28,000.00 GRAPHIC DESIGN $3,500.00 RECORDING PRODUCTION $76,500.00 STAFF $15,000.00 MISCELLANEOUS $13,000.00 TOTAL $713,086.85
  3. 3. PRODUCT PLACEMENT ANALYSIS Signage, Booths, Banners etc. showing Awareness new products and campaigns Marketing tools, Interest Handouts, Giveaways, Product Placement Use Company Staff to Desire Increase the likelihood of selling products or changing attitudes towards products 15,000-20,000 attendees Action to encourage to use/purchase your products
  4. 4. MARKET HIGHLIGHT Successes Challenges YOY revenue growth Exposure of Multi-Cultural Products in music, arts, dance and cuisine to a diverse population Securing sponsorship with no Worldwide advertising of products advanced Agreements allowing great visibility through rebroadcast of event on various popular networks and DVD Planning an Annual Event that is Increase attendance from an all based on booking current Caribbean event to reflect the performers whose popularity morediverse multi-cultural climate changes with airplay thus making of New York City it difficult to secure inexpensive performance fees Holding event during summer Consistently presenting a family months, in prestigious cost fun day festival for all ages to effective venues that remain enjoy during summer in New York available each year City. Local FT rebound to >90% in July Steering away from the possible negative press of some popular entertainers and different cultural societies YOY Expenses down EOY financial targets
  5. 5. TEAM LEGENDARY PUBLICITY Press Releases will be disseminated to local, college, regional and international print, broadcast and Internet media STREET PROMOTIONS – 8 Weeks • Signage • Step and Repeat • Vehicles Vinyl Wrapped. • 200 4 ft. x 8 ft. Full Color Vinyl Banners. • 200 4 ft. x 4 ft. Full Color Vinyl Banners. • 5 Bill Boards in strategic markets. • 200 2 ft. x 3 ft. Full Color Vinyl Panels for Public Transportation. • Strategic Bus Stops. • Sides and back of New York Transit Bus in Strategic Key Markets. Team Legendary’s in house street promotion team in association with independent street teams will launch a hard-hitting campaign in the Urban and other areas targeting high traffic spots such as: Flyer handouts in shopping areas, transportation areas, special events, concerts, and other locations in all markets but targeting Reggae,Urban and International areas. • Barber Shops, Nail & Hair Salons, Mom & Pop Retail shops, Auto Detail Stores, Community centers, • High Schools, shopping centers/malls, etc. • Direct to consumer flyers/brochures to: stores, banks, restaurants, hotels, malls, office buildings, automobiles, etc.
  6. 6. TITLE SPONSOR PACKAGE $30,000.00 - $75,000.00 The Title sponsorship package offers your company the full opportunity to make significant impressions in the Urban, International/Caribbean Reggae market. The Title sponsor is the driving force of this years annual Reggae Carifest. The Title sponsor will have the highest exposure of the events in all aspects of promotions, as well as full access to the concert and step and repeat signage. Includes the following sponsorship benefits: • Prominent logo placement on all Festival signage, advertisement, and press releases as well as stage and ground parameters (in, out and around venue) with major visibility for DVD. • Lead Step and Repeat Placement including meet and greet performing artist and photo ops for post publicity placements • Listed as title sponsor at all press conferences. • 2 booths strategically positioned close to main entrances to distribute giveaways, promotional items and interact with events tens of thousands of patrons. • Two staff members dedicated to providing support for promotional items and giveaways provided by your company. • All Radio Ads (prominent mention as Festival Endorsee) • All Internet advertisement (Logo imprint) • All TV broadcast spots (Strong Logo visibility and prominent mention) • Logo displayed on all public transportation and subway/trains (where available) • High Definition rebroadcast on DVD, to utilize footage to your advantage as Public Relations Marketing Tool. • All Print Ads – flyers, posters, passes, entrance tickets, etc. • Logo placement on all concert promotional items i.e. T-shirts, hats, cups, etc. • .Logo will be displayed on all event staff t-shirts • Full page, Full color ad in the premiere Souvenir “Reggae Carifest Experience Magazine” • 5 Concert Banners (as supplied by your company) • 20 all access VIP passes • Company will be associated with all aspects of Marketing and Promotions of their brand pertaining to event.
  7. 7. EXECUTIVE SPONSOR PACKAGE $15,000.00 - $29,999.99 The Executive Sponsorship Package offers your company the full opportunity to make significant impressions in the Urban, International/Caribbean Reggae market. The Executive Sponsor is part of the driving force of this years annual Reggae Carifest. The Executive sponsor will have the exposure of the events in all aspects of promotions, as well as full access to the concert and step and repeat signage. Includes the following sponsorship benefits: • Logo placement East and West wing of stage, placement on all Festival signage, advertisement, and press releases with strong visibility for DVD. • Step and Repeat placement including meet and greet performing artist and photo ops for post publicity placements • Listed as sponsor at all press conferences. • 1 booth positioned close to main entrances to distribute giveaways, promotional items and interact with events tens of thousands of patrons. • One (1) staff members dedicated to providing support for promotional items and giveaways provided by your company. • All Radio Ads (listed as Festival Endorsee) • All Internet advertisement (Logo imprint) • All TV broadcast spots (Strong logo visibility and prominent mention) • Logo displayed on all public transportation and subway/trains (where available) • High Definition rebroadcast on DVD, to utilize footage to your advantage as Public Relations Marketing Tool. • All Print Ads – flyers, posters, passes, entrance tickets, etc. • Logo placement on all concert promotional items i.e. T-shirts, hats, cups, etc. • Logo will be displayed on all event staff t-shirts • Full page, Full color ad in the premiere Souvenir “Reggae Carifest Experience Magazine” • 3 Concert Banners (as supplied by your company) • 10 all access VIP passes • Company will be associated with all aspects of Marketing and Promotions of their brand pertaining to event.
  8. 8. ASSOCIATE SPONSOR PACKAGE $5,000.00 - $14,999.99 The Associate Sponsorship Package offers your company the full opportunity to make significant impressions in the Urban, International/Caribbean Reggae market. The Associate Sponsor is part of the driving force of this years annual Reggae Carifest. Includes the following sponsorship benefits: • Logo placement selected festival signage, advertisement, and press releases with • Step and Repeat Placement • Listed as sponsor at all press conferences. • One (1) booth positioned close to main entrances to distribute giveaways, promotional items and interact with events tens of thousands of patrons. • If needed One (1) staff member dedicated to providing support for promotional items and giveaways provided by your company. • All Radio Ads (listed as Festival Endorsee) • Selected Internet advertisement (Logo imprint Only) • Logo placement on Print Ads – (flyers and posters only) • Quarter Page, Full color ad in the premiere Souvenir “Reggae Carifest Experience Magazine” • 4 VIP passes
  9. 9. SPONSOR AGREEMENT Executive Sponsor Associate Sponsor Donor Sponsor The undersigned agrees to sponsor 2008 CARIFEST C.A.R.E.S Concert on Sunday July 06, 2008 at the USTA National Tennis Center New York and fully understands the benefits of each sponsorship package as outlined in the previous pages. I _____________________________ of__________________ have agreed to purchase the package checked off above. I have remitted full payment of $_________________ with this agreement on this day _________________ of ______________, 2008. NAME ________________________________________________ COMPANY _____________________________________________ ADDRESS ______________________________________________ PHONE ________________________ FAX _______________________ Email _______________________________________________ SIGNATURE _________________________________________________ Please make all checks/money orders payable to: Reggae Carifest NY,Inc: Federal Tax Id#: 20 4151606 DEADLINE FOR PAYMENT OF SPONSORSHIP PACKAGES: June 1, 2008.
  10. 10. Contact Info Alfonso D'Niscio Brooks Reggae Carifest NY, Inc C: 646.296.3613 F: 718.282.2711 E: teamlegendary@gmail.com www.reggaecarifest.com www.myspace.com/carifestcares Team Legendary thanks you for your support! Make All Checks Payable to Reggae Carifest, NY Inc. FEDERAL TAX ID #: 20 4151606

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