The document is a sponsorship proposal for Reggae Carifest, an annual reggae music festival and cultural celebration held in New York City since 1998. It outlines the event's history and impact, and provides details on sponsorship packages, promotional activities, and costs associated with the 2018 festival. Sponsorship opportunities range from $5,000 to $75,000 and offer varying levels of branding, marketing benefits, and access. The goal is to enhance corporate images while celebrating Caribbean culture and raising funds for charities. Over 150,000 people are expected to attend the star-studded musical performances and family-friendly activities of the 10th annual event.

2. Greetings,
Thank you in advance for your time and consideration of this proposal of request for sponsorship.
Launched in 1998 Reggae Carifest was initially implemented principally for uniting the West Indian/Caribbean Culture for
one full day of cultural awareness, consciousness and celebration of the culture here in the United States. Since its
inception Reggae Carifest has grown exceptionally catering to all genuine cultural expressions and aesthetics and is
received by an eclectic group of people hailing from all walks of life. Reggae Carifest is an exhibition of vision for the arts
and the community in the presence of its festival. Reggae Carifest is more than an event it is a cultural celebration.
CORPORATE IMAGE ENHANCEMENT
Sponsors will enhance their corporate image by associating themselves with Carifest/C.A.R.E.S. Festival and its
associated charities. Over the years this event has been recognized as one of the longest lasting festivals in the United
States, has been featured in many publications and has received numerous awards. Carifest/C.A.R.E.S 2008 benefiting
Keep A Child Alive and AID’S Awareness as a whole is proud to invite you to promote and present your company and its
products at the 10th Annual Reggae Carifest celebration. This sponsorship request package is designed to familiarize your
company with The 10th Annual Reggae Carifest celebration and the benefits of sponsoring this event extravaganza.
Carifest/C.A.R.E.S 2008 benefiting Keep A Child Alive Foundation will take place in NYC on Sunday July 6th, 2008 at the
USTA National Tennis Center,Flushing NY, 11368. $2 from every ticket sold will be donated to Keep a Child Alive
Foundation . This will be a a star-studded mega musical show with performances by Lee ‘Scratch’ Perry, Eek A Mouse,
Groundation, Midnite and Joseph Israel among other well known and up and coming performing artists.
Advertising agencies and their clients can benefit from sponsoring this event based on media exposure, corporate image
enhancement, networking, sales and the strong public relations value attributed to being involved in such an event. As a
sponsor, you will reach the most diverse, multi-cultural audience anywhere in America. Now in its 10th year Reggae
Carifest continues as one of the most successful running reggae festivals in the US. Carifest/C.A.R.E.S. benefiting Keep
A Child Alive Foundation offers sponsors the opportunity to enhance their image and create product awareness. We will
provide multiple opportunities for your company to appear in national, regional and local print, radio and television
broadcast outlets. Web links for placement on our website provide both national and international exposure.
REACHING A TARGETED AUDIENCE
The Annual Reggae Carifest provides a unique vehicle by which to reach an extremely diverse market. Your company will
receive high visibility pre and post marketing promotions during the festival. This includes: 150,000 posters and fliers that
will be distributed in the weeks prior to the event throughout the NY, NJ, CT, Tri-State Area; 2-3-month radio and television
broadcast promotions targeting key markets in the NY, NJ, CT, Tri-State Area; Full page print ads in the following
publications: NY Daily News, Caribbean Life, Caribbean Link, and a host of others throughout the NY, NJ, CT, Tri-State
Area.
NETWORKING
Through a series of ancillary events such as press parties, after-festival gatherings, volunteer appreciation parties and
VIP/Sponsor Hospitality Area access, sponsors are offered an avenue to network themselves with other sponsors. This
important opportunity can help companies achieve and further develop business goals with others of similar interests.

4. CARIFEST C.A.R.E.S. 2008 DIRECT COSTS
TOTAL DIRECT COSTS $713,086.85
ARTIST $161,500.00
PRODUCTION $150,500.00
PRINT PROMOTION $17,000.00
BROADCAST PROMOTION $25,000.00
ONLINE PROMOTION $12,000.00
VENUE $206,086.85
CATERING $5,000.00
PRESS EVENT $28,000.00
GRAPHIC DESIGN $3,500.00
RECORDING PRODUCTION $76,500.00
STAFF $15,000.00
MISCELLANEOUS $13,000.00
TOTAL $713,086.85

5. PRODUCT PLACEMENT ANALYSIS
Signage, Booths,
Banners etc. showing
Awareness new products and
campaigns
Marketing tools,
Interest
Handouts, Giveaways,
Product Placement
Use Company Staff to
Desire Increase the likelihood of
selling products or changing
attitudes towards products
15,000-20,000 attendees
Action to encourage to
use/purchase your
products

6. MARKET HIGHLIGHT
Successes Challenges
YOY revenue growth
Exposure of Multi-Cultural
Products in music, arts, dance and
cuisine to a diverse population
Securing sponsorship with no
Worldwide advertising of products
advanced Agreements
allowing great visibility through
rebroadcast of event on various
popular networks and DVD
Planning an Annual Event that is
Increase attendance from an all
based on booking current
Caribbean event to reflect the
performers whose popularity
morediverse multi-cultural climate
changes with airplay thus making
of New York City
it difficult to secure inexpensive
performance fees
Holding event during summer
Consistently presenting a family
months, in prestigious cost
fun day festival for all ages to
effective venues that remain
enjoy during summer in New York
available each year
City.
Local FT rebound to >90% in July Steering away from the possible
negative press of some popular
entertainers and different cultural
societies
YOY Expenses down EOY financial targets

7. TEAM LEGENDARY PUBLICITY
Press Releases will be disseminated to local, college, regional and
international print, broadcast and Internet media
STREET PROMOTIONS – 8 Weeks
• Signage
• Step and Repeat
• Vehicles Vinyl Wrapped.
• 200 4 ft. x 8 ft. Full Color Vinyl Banners.
• 200 4 ft. x 4 ft. Full Color Vinyl Banners.
• 5 Bill Boards in strategic markets.
• 200 2 ft. x 3 ft. Full Color Vinyl Panels for Public Transportation.
• Strategic Bus Stops.
• Sides and back of New York Transit Bus in Strategic Key Markets.
Team Legendary’s in house street promotion team in association with independent street teams will
launch a hard-hitting campaign in the Urban and other areas targeting high traffic spots such as:
Flyer handouts in shopping areas, transportation areas, special events, concerts, and other
locations in all markets but targeting Reggae,Urban and International areas.
• Barber Shops, Nail & Hair Salons, Mom & Pop Retail shops, Auto Detail Stores, Community
centers,
• High Schools, shopping centers/malls, etc.
• Direct to consumer flyers/brochures to: stores, banks, restaurants, hotels, malls, office buildings,
automobiles, etc.

8. TITLE SPONSOR PACKAGE $30,000.00 - $75,000.00
The Title sponsorship package offers your company the full opportunity to make significant
impressions in the Urban, International/Caribbean Reggae market. The Title sponsor is
the driving force of this years annual Reggae Carifest. The Title sponsor will have the
highest exposure of the events in all aspects of promotions, as well as full access to the
concert and step and repeat signage.
Includes the following sponsorship benefits:
• Prominent logo placement on all Festival signage, advertisement, and press releases as well
as stage and ground parameters (in, out and around venue) with major visibility for DVD.
• Lead Step and Repeat Placement including meet and greet performing artist and photo ops for
post publicity placements
• Listed as title sponsor at all press conferences.
• 2 booths strategically positioned close to main entrances to distribute giveaways, promotional
items and interact with events tens of thousands of patrons.
• Two staff members dedicated to providing support for promotional items and giveaways
provided by your company.
• All Radio Ads (prominent mention as Festival Endorsee)
• All Internet advertisement (Logo imprint)
• All TV broadcast spots (Strong Logo visibility and prominent mention)
• Logo displayed on all public transportation and subway/trains (where available)
• High Definition rebroadcast on DVD, to utilize footage to your advantage as Public Relations
Marketing Tool.
• All Print Ads – flyers, posters, passes, entrance tickets, etc.
• Logo placement on all concert promotional items i.e. T-shirts, hats, cups, etc.
• .Logo will be displayed on all event staff t-shirts
• Full page, Full color ad in the premiere Souvenir “Reggae Carifest Experience Magazine”
• 5 Concert Banners (as supplied by your company)
• 20 all access VIP passes
• Company will be associated with all aspects of Marketing and Promotions of their brand
pertaining to event.

9. EXECUTIVE SPONSOR PACKAGE $15,000.00 - $29,999.99
The Executive Sponsorship Package offers your company the full opportunity to make
significant impressions in the Urban, International/Caribbean Reggae market. The Executive
Sponsor is part of the driving force of this years annual Reggae Carifest. The Executive
sponsor will have the exposure of the events in all aspects of promotions, as well as full
access to the concert and step and repeat signage.
Includes the following sponsorship benefits:
• Logo placement East and West wing of stage, placement on all Festival signage,
advertisement, and press releases with strong visibility for DVD.
• Step and Repeat placement including meet and greet performing artist and photo ops for post
publicity placements
• Listed as sponsor at all press conferences.
• 1 booth positioned close to main entrances to distribute giveaways, promotional items and
interact with events tens of thousands of patrons.
• One (1) staff members dedicated to providing support for promotional items and giveaways
provided by your company.
• All Radio Ads (listed as Festival Endorsee)
• All Internet advertisement (Logo imprint)
• All TV broadcast spots (Strong logo visibility and prominent mention)
• Logo displayed on all public transportation and subway/trains (where available)
• High Definition rebroadcast on DVD, to utilize footage to your advantage as Public Relations
Marketing Tool.
• All Print Ads – flyers, posters, passes, entrance tickets, etc.
• Logo placement on all concert promotional items i.e. T-shirts, hats, cups, etc.
• Logo will be displayed on all event staff t-shirts
• Full page, Full color ad in the premiere Souvenir “Reggae Carifest Experience Magazine”
• 3 Concert Banners (as supplied by your company)
• 10 all access VIP passes
• Company will be associated with all aspects of Marketing and Promotions of their brand
pertaining to event.

10. ASSOCIATE SPONSOR PACKAGE $5,000.00 - $14,999.99
The Associate Sponsorship Package offers your company the full opportunity to make
significant impressions in the Urban, International/Caribbean Reggae market. The Associate
Sponsor is part of the driving force of this years annual Reggae Carifest.
Includes the following sponsorship benefits:
• Logo placement selected festival signage, advertisement, and press releases with
• Step and Repeat Placement
• Listed as sponsor at all press conferences.
• One (1) booth positioned close to main entrances to distribute giveaways, promotional items
and interact with events tens of thousands of patrons.
• If needed One (1) staff member dedicated to providing support for promotional items and
giveaways provided by your company.
• All Radio Ads (listed as Festival Endorsee)
• Selected Internet advertisement (Logo imprint Only)
• Logo placement on Print Ads – (flyers and posters only)
• Quarter Page, Full color ad in the premiere Souvenir “Reggae Carifest Experience Magazine”
• 4 VIP passes

11. SPONSOR AGREEMENT
Executive Sponsor
Associate Sponsor
Donor Sponsor
The undersigned agrees to sponsor 2008 CARIFEST C.A.R.E.S Concert on Sunday July 06, 2008
at the USTA National Tennis Center New York and fully understands the benefits of each
sponsorship package as outlined in the previous pages.
I _____________________________ of__________________ have agreed to purchase the
package checked off above. I have remitted full payment of $_________________ with this
agreement on this day _________________ of ______________, 2008.
NAME ________________________________________________
COMPANY _____________________________________________
ADDRESS ______________________________________________
PHONE ________________________ FAX _______________________
Email _______________________________________________
SIGNATURE _________________________________________________
Please make all checks/money orders payable to: Reggae Carifest NY,Inc: Federal Tax Id#:
20 4151606
DEADLINE FOR PAYMENT OF SPONSORSHIP PACKAGES: June 1, 2008.

12. Contact Info
Alfonso D'Niscio Brooks
Reggae Carifest NY, Inc
C: 646.296.3613
F: 718.282.2711
E: teamlegendary@gmail.com
www.reggaecarifest.com
www.myspace.com/carifestcares
Team Legendary thanks you for your support!
Make All Checks Payable to Reggae Carifest, NY Inc.
FEDERAL TAX ID #: 20 4151606