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Nokia
 

Nokia

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a presentation on Nokia

a presentation on Nokia

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    Nokia Nokia Presentation Transcript

    • Welcome
    • Presentation is prepared by
      Mizanur Rahman
      Abdullah all Masum
      Irin Sultana
      Salma Nasrin
    • Dept. of Tourism & Hospitality Management
      Faculty of Business Studies
      University of Dhaka
    • Gypsy
      ….to explore the universe…
    • International Business
    • IB
    • Finnish multinational communication corporation
      headquartered in Keilaniemi, Espoo,a city neighboring Finland's capital Helsinki.
      It is the world's largest manufacturer of mobile phones.
    • OMX: NOK1V, NYSE: NOK, FWB: NOA3
      Telecommunications, Internet, Computer software
      Tampere, Finland (1865), incorporated in Nokia 1871
      Fredrik Idestam, Leo Mechelin
      Espoo, Finland
      Served Worldwide
    • Mobile phones
      Smartphone
      Mobile computers
      Maps and navigation, music, messaging and media, Software
      €42.45 billion (2010
      €1.850 billion (2010)
      €2.070 billion (2010
      €39.12 billion (end 2010
    • €16.23 billion (end 2010
      132,430 (end 2010
      Mobile solution
      Mobile Phones
      Market
      Nokia Siemens Networks
      Navteq
      Symbia
      Vertu
      Qt Development Frameworks
      www.nokia.com
    • History of Nokia
    • Pre-telecommunications era
      • The predecessors of the modern Nokia were the Nokia Company, Finnish Rubber Works Ltd, and Finnish Cable Works Ltd.
      • Nokia's history starts in 1865 when mining engineer Fredrik Idestam established a ground wood pulp mill in the town of Tampere, in southwestern Finland.
    • A world where everyone can be connected
    • “Connecting people”
    • The goal of Nokia is
      “Soccer at the palm of your hand”.
    • Strategy
      Nokia has recently outlined its new strategic direction, including
      Plans for a broad strategic partnership with Microsoft
      Focused investments in next-generation disruptive technologies
      A new leadership team and organizational structure
    • Strategy contd…..
    • Marketing principle
      Customer satisfaction
      Customer perception
      Customer needs and expectations
      Generating income or profit
      Making satisfactory progress
    • Variety:  In every series of Nokia there are large numbers of sets with large variety.
       
      Quality: Nokia gain brand personality and market shares of 35% because of its quality.
       
      Design: Nokia sets are of various designs such as flip sets, Flat sets, Slide sets etc.
      Features: Each set of Nokia has its own features such as camera, video, mp3, mp4, web services, text messaging, e-mail, games etc.
    • Price
      Prices start from mere tk.1800 to more than tk.50,000 to suit all class of people.
      also offer cash allowances
      skimming price strategy
      Penetration Pricing
      Competition Based Pricing
       
    • Place
      Nokia products are available at Nokia gallery
      Established mobile phone dealership
      Retailers & other electrical products suppliers
    • Promotion
      Advertising
      Personal selling
      Sales promotion
      Public relation
      Road shows
    • Advertisement
    • people
      Nokia Recruits the high quality staff and train them appropriately in the delivery of services.
      Staffs have the appropriate interpersonal skills, aptitude and service knowledge.
    • Process
      Nokia has many customer care service center which are known Nokia Care Center.
    • SWOT analysis is a strategic planning method used to evaluate the Strengths, Weaknesses, Opportunities, and Threats involved in a project or in a business venture.
    • the price of the product
      Some of the products are not user friendly.
      after sales service is not good.
    • emerging of other mobile companies in themarket. The companies like Motorola, Sony Eriksson etc.
      providing cheap phones, new features, new style and type, good after sales service etc.
    • PESTLE ANALYSIS 
      PESTLE is a tool that helps analyze the overall business context covered of an organization:
    • It covers…..
    • Political
      includes all that is in relation to the government and policies.
      acquires resources from government such as the economical, scientific and technological policies.
      The success of Nokia has obtained the resources from the Finnish policies which assist Nokia to advance its products.
    • Economic
    • Social
      Relationship between Nokia and the rest of the world is very strong
      committed to supporting various communities’ trough donations, sponsored programs and partnerships
    • Technology
      investing heavily in R&D to come up with last technologies.
      They want to offer the best to their customers and show that they will always come up with sophisticated items by creating different types of products every year.
    • LEGAL FACTOR
    • ENVIRONMENTAL FACTOR
      Environmental impact of supplier‘s products and processes
      Environmentally ethical considerations amongst suppliers
      Life cycle impact of products throughout the supply chain
    • Social responsibility
    • To the society
    • To the employees
      Embedding values
      Labor practices
      Training and development
      Rewarding performances
      Consultation and communication
      Reorganization
      Health, safety and well-being
    • To the environment
      Products and services
      Operators
      Environmental management
    •