Presentation is prepared by Mizanur Rahman Abdullah all Masum Irin Sultana Salma Nasrin
Dept. of Tourism & Hospitality Management Faculty of Business Studies University of Dhaka
Gypsy ….to explore the universe…
Finnish multinational communication corporation headquartered in Keilaniemi, Espoo,a city neighboring Finland's capital Helsinki. It is the world's largest manufacturer of mobile phones.
OMX: NOK1V, NYSE: NOK, FWB: NOA3 Telecommunications, Internet, Computer software Tampere, Finland (1865), incorporated in Nokia 1871 Fredrik Idestam, Leo Mechelin Espoo, Finland Served Worldwide
Mobile phones Smartphone Mobile computers Maps and navigation, music, messaging and media, Software €42.45 billion (2010 €1.850 billion (2010) €2.070 billion (2010 €39.12 billion (end 2010
€16.23 billion (end 2010 132,430 (end 2010 Mobile solution Mobile Phones Market Nokia Siemens Networks Navteq Symbia Vertu Qt Development Frameworks www.nokia.com
History of Nokia
The predecessors of the modern Nokia were the Nokia Company, Finnish Rubber Works Ltd, and Finnish Cable Works Ltd.
Nokia's history starts in 1865 when mining engineer Fredrik Idestam established a ground wood pulp mill in the town of Tampere, in southwestern Finland.
A world where everyone can be connected
The goal of Nokia is “Soccer at the palm of your hand”.
Strategy Nokia has recently outlined its new strategic direction, including Plans for a broad strategic partnership with Microsoft Focused investments in next-generation disruptive technologies A new leadership team and organizational structure
Marketing principle Customer satisfaction Customer perception Customer needs and expectations Generating income or profit Making satisfactory progress
Variety: In every series of Nokia there are large numbers of sets with large variety.
Quality: Nokia gain brand personality and market shares of 35% because of its quality.
Design: Nokia sets are of various designs such as flip sets, Flat sets, Slide sets etc. Features: Each set of Nokia has its own features such as camera, video, mp3, mp4, web services, text messaging, e-mail, games etc.
Price Prices start from mere tk.1800 to more than tk.50,000 to suit all class of people. also offer cash allowances skimming price strategy Penetration Pricing Competition Based Pricing
Place Nokia products are available at Nokia gallery Established mobile phone dealership Retailers & other electrical products suppliers
Promotion Advertising Personal selling Sales promotion Public relation Road shows
people Nokia Recruits the high quality staff and train them appropriately in the delivery of services. Staffs have the appropriate interpersonal skills, aptitude and service knowledge.
Process Nokia has many customer care service center which are known Nokia Care Center.
SWOT analysis is a strategic planning method used to evaluate the Strengths, Weaknesses, Opportunities, and Threats involved in a project or in a business venture.
the price of the product Some of the products are not user friendly. after sales service is not good.
emerging of other mobile companies in themarket. The companies like Motorola, Sony Eriksson etc. providing cheap phones, new features, new style and type, good after sales service etc.
PESTLE ANALYSIS PESTLE is a tool that helps analyze the overall business context covered of an organization:
Political includes all that is in relation to the government and policies. acquires resources from government such as the economical, scientific and technological policies. The success of Nokia has obtained the resources from the Finnish policies which assist Nokia to advance its products.
Social Relationship between Nokia and the rest of the world is very strong committed to supporting various communities’ trough donations, sponsored programs and partnerships
Technology investing heavily in R&D to come up with last technologies. They want to offer the best to their customers and show that they will always come up with sophisticated items by creating different types of products every year.
ENVIRONMENTAL FACTOR Environmental impact of supplier‘s products and processes Environmentally ethical considerations amongst suppliers Life cycle impact of products throughout the supply chain
To the society
To the employees Embedding values Labor practices Training and development Rewarding performances Consultation and communication Reorganization Health, safety and well-being
To the environment Products and services Operators Environmental management