Marketing plan for gillete combo razor

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Marketing plan for gillete combo razor

  1. 1. Prepared by <br />Mizanur Rahman<br />ID. No-009<br />Batch-1st<br />Dept. of Tourism and Hospitality Management <br />Faculty of Business Studies<br />University of Dhaka<br />
  2. 2. Welcome<br />
  3. 3. Developing Marketing Plan for a new product<br />
  4. 4. Marketing Plan <br />“Gillette Combo Razor”<br />
  5. 5. Executive Summary<br />Gillette is preparing to launch a new multifunctional razor<br />targeting specific segments in the consumer and business markets<br />Developing marketing strategy<br /> in the initial year on the market, aiming for a large portion of share of the U.S. razor market<br /> On second-year, objectives are to achieve more competitive advantages then other’s.<br />
  6. 6. Current Marketing Situation<br />Market Description<br /> Gillette's market consists of consumers and business users who prefer to use a more facilities, more service provided product.<br />Product Review <br />3 phase blade<br />Blade changing system<br />Tiny foam tube with spraying facilities<br />water spraying facilities<br />Comfortable grip for holding<br />One set free blade<br />One year warranty <br />
  7. 7. Competitive Review <br /><ul><li>emergence of new product
  8. 8. add features and cut prices
  9. 9. multifunctional shaving system
  10. 10. a competitive edge compared with others in the same general price range.</li></li></ul><li>Distribution review <br />supply superstores. <br />cosmetics stores.<br />Department stores. <br />Internet buyer<br />
  11. 11. Opportunities, and Threat Analysis<br />Threats <br />Increased competition. <br /> Downward pressure on pricing..<br />Compressed product life cycle. <br />Opportunities<br />Increased demand for multifunctional razor with diverse functions and benefits<br />Lower costs<br /> <br /> <br />
  12. 12. Objectives and Issues<br />New-year Objectives<br />Second-year Objectives<br />Issues <br /><ul><li>the ability to establish a well-regarded brand name
  13. 13. invest heavily in marketing </li></li></ul><li>Marketing-Strategy<br />Positioning <br />Product strategy<br />Pricing strategy<br />Promotion strategy<br />Marketing communication strategy<br />Marketing research<br />Marketing organization <br />
  14. 14. Action programs<br />The Gillette Combo Razor will be introduced in June. <br />In whole March, April, and May, We will initiate trade sales promotion campaign<br />We will exhibit at the major consumer products trade shows<br />Webcast the product launch<br />provide samples to selected product reviewers<br />
  15. 15. Budgets<br />Total New-year sales revenue for the Gillette Combo Razor is projected at $20 million<br />wholesale price $4 per unit<br />variable cost per unit of $2 for unit sales volume<br />We anticipate a New-year loss of up to $5 million <br />
  16. 16. Controls<br />Monitoring quality and customer service satisfaction<br />Finding error<br />Taking corrective action<br />Providing feedback<br />
  17. 17. Thanks<br />

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