Hospitality management

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Transcript

  • 1. Welcome
  • 2.
  • 3. Topic
    Hospitality Management
  • 4.
  • 5.
  • 6.
  • 7.
  • 8. Features
  • 9.
  • 10.
  • 11.
  • 12. The Guide Tours Ltd
  • 13. The first and only international standard multiplex cinema theatre
    The Cineplex hosts arrays of modern features
    Digital Cinema Sound
    Dolby Digital
    DTS Sound system
    State of the Art Projection
    automation, and comfortable seating arrangement
  • 14. Fantasy Kingdom brings a little bit of Disneyland to Bangladesh
    the most spectacular amusement parks in the country
    Its feature include,
    The Santa Maria Viking Ship
    Giant Plume Ride,
    bumper cars,
    Ferris Wheel,
    giant dinosaur park
    the Rollercoaster
  • 15.
  • 16.
  • 17. Management System
  • 18.
  • 19. Marketing function
  • 20. Strategic positioning
  • 21.
    • Interior design layout
    • 22. The recommendations
    • 23. Publicity
    • 24. Advertising
    • 25. The physical presence of the place
    • 26. Brochures
    • 27. The attitudes and experience of the staff
    • 28. The prices and value offered
    • 29. The ambience
    • 30. The name, slogan, symbol and logo
  • The steps in strategic positioning are as follows…….
  • 31.
  • 32.
  • 33. Price helps to determine customer mix.
    The rack rate is the regular published room rate
    Rack rate is based on a formula;
    Operating costs + capital recovery + profit /forecasted number of rooms = PRICE.
  • 34. Some of the pricing strategies are…..