These four examplesof double pagespreads on the leftwhich were the onesthat had appealed tome .On the right I havemade four drafts ofthis in my ownversion of my storywhile using the sameideas of theirlayouts.
Since I saw that the first three drafts looked too simple to create on Photoshop, I haddecided to upgrade my last draft. I don’t know if the last double page spreadexample is from a ‘VIBe’ magazine, but I have chosen this because it is nice andunique by the way the title has been cut up into single letters. I really like the font ofthe title too because it makes it look young just like how my intended audiencewould write.I had followed the same example of positioning the title at the top and leaving spacefor the image to stand out on the whole of the right side. I had decided to refer mycolours back from my front cover so that it is stable and prevents confusion. Underthe title, I have written a sub-heading to make the page look more like a magazinejust like this ‘VIBe’ double page spread example. Because the image was light, I haveused a dark background to contrast, and I have added a purple shadow just to givethe page a 3D effect rather than a flat, simple effect. I had to think about how I wasgoing to position the text boxes as I would want to avoid putting the text boxes in themiddle of the double page, so I thought of an imaginary line.
How does your media product represent particular social groups?My intended audience are for girls in the agerange of 14-19 years old. My reader profile onthe right shows what type of things that myintended audience are interested in such asfoods, drinks, TV music channels, shops,celebrities and many more. To help create myreader profile, I had a few of my intendedaudience’s interests and included my intereststoo since I am in this age range too.From my market research, I found that this demographic was most likely to buy their magazines in a shop rather than bysubscription – 98% would get the magazine this way. Therefore, I had to make sure that the front cover was immediatelyeye-catching to this specific target audience. The best way to do this on the front cover is to use a model of their agegroup, so they can identify with her; see her as a role model or something to aspire to.
Contact sheetThis is a contact sheet of the pictures that I have taken of peoplefor my magazine. They have not been edited but just rotated.
Audience and Representation – Front coverThe model is young, wearing a hoodie which has connotations ofgangster style and rebellion, and is a common style choice forR’n’B artists. She is dressed quite youthfully, again helping thetarget audience to identify with her.She is black with quite light skin. Most R’n’B artists are black, sothis makes the genre of the music magazine easier to infer. Herhair is worn down and she looks very natural, so this is breakingwith conventions of R’n’B. This is because I want to represent myintended audience as more than just superficial, but as powerfulwomen with intelligence, not just beauty.The mode of address is a mixture of both formal and informallanguage. The sociolect used represents and constructs thetarget audience by speaking to them like a friend would, whichhelps them to identify with that social group.
Audience and Representation – Contents PageIn general, I didn’t use any props because they woulddraw attention away from the models. The otherimages I have used show a girl break dancing (PhotoDSCN0467 slightly cropped), which represents myaudience as active.I used photo DSCN0481 to show girls in agroup socialising, to represent them asfun-loving.The photo DSCN0430 of the cover modelI used on the contents page shows a funside – although she has attitude on thecover, this shows her less serious side.
Audience and Representation – Double PageI used a bubbly, young font to represent my targetaudience as young and trouble free. The different fontsizes also add to this effect as it’s quite informal. Theyellow and red on a black background refer back to thefront cover, but are more contrasted, which creates theidea of being young and rebellious again.The image I used (PhotoDSCN0456) has been edited toexclude the other model, whichemphasises the pose of thisModel. She looks confident,Again representing positiveattributes for my intended audience.
Media InstitutionsIPC Media is the UK’s biggest publisher ofmagazines. It sells over 350 million copies ofvarious magazines every year, and also has adigital division. It is owned by Time Inc. whichis a massive multinational company.Because of this, IPC Media would be a greatcompany to publish and distribute SWAGGA.They have three sections:Connect — mass market womenSouthBank — upmarket womenInspire — menSWAGGA would be in ‘Connect’, so with IPC it could be distributed widely. Theyhave a lot of money and can afford the advertising need to launch a newmagazine. Because its parent company is Time Inc, there would be opportunitiesto advertise through Warner Bros. etc. and offer very good competitions.
AdvertisingAccording to my survey results, I can see that the most preferred place to buy amagazine would be in shops.These are m ideas of where I would want to publish my magazine. Referring backto my reader profile, it shows images of music channel logos that my intendedaudience would watch such as ‘FLAVA’ and ‘MTV’, and radios such as ‘Choicefm’, ‘KISS’ and ‘BBC 1xtra’.Other ideas for publishing my magazine are advertising on television, social sitessuch as Facebook and Twitter, putting posters in public, and probably YOUTUBE.
Attracting an Audience for my media product From my audience survey, I found that 92% of my respondents were female and just 8% male. Because of this, I included images that were relevant to this group and easy for them to identify with. I also included, in my double pagespread ,an interview, which would be interesting to girls, specifically of the age group14-19 as they are interested in the personal lives of celebrities. The respondents alsosaid that they would buy a magazine for a tempting competition. In this case, Iincluded a talent competition, “Show your Talent” asking the reader to show theirpersonality and shine. Teenage girls love talent TV shows, so this will be a draw tothem.I didn’t offer free giveaways, as, although my readership suggested it, I looked at othersimilar magazines and saw that they didn’t do this.
What Have I Learnt?• PlanningAs I didn’t have Publisher at home, I had to use Word to create my preliminary draft. Zoomerang was a very useful tool for carrying out my market research as I could reach a much wider audience. SlideShare also helped me to present my planning in a more accessible way. The Internet was really useful, as it helped me to research different media products, and helped me to identify the codes and conventions of media products. It also helped me to research media Institutions and to realise the importance of them in media production.
What Have I Learnt?• HardwareI had used digital cameras before, but this time I had to be more aware of what picture I was taking, and why. I had to make sure the lighting was right which is something I hadn’t really thought about before. Also, mise-en-scene had to be taken into account to represent the audience. At first, I didn’t do this as thoroughly as I could, so I had to take some more images of different people and using different angles and shot sizes for variety.Using the Macs for the first time was a challenge as I had to learn a different operating system to Windows.
What Have I Learnt?• SoftwareI had used some image editing software before, and found PhotoShop quite easy to use once I got the hang of the controls. Using layers was different to what I’d done before, and found cropping and editing images quite painstaking and time consuming. The outcome, however, was worthwhile as it gives a more professional look in the end.
What Have I Learnt?• BloggerUsing a blog was new to me. It was quite similar in some ways to Facebook and other social networking sites. It was an effective way of presenting my work, as a folder would need me to print a lot – especially as I did a lot of drafts. It also allowed other people to look at my work and comment, helping me to evaluate and improve what I was doing.
Progression from Preliminary to Full Product
Progression from Preliminary to Full Product This school magazine is much more basic than my final magazine because: • It looks ‘flat’ – the background seems plain and uninteresting without a colour or gradient effect on it. • The colours are quite simple and not chosen specifically for the target audience • The images are not edited • The image at the top right is too big • The image at the top right is supposed to be a logo, but is not stylised enough to look like one • The second image looks too busy as it hasn’t been edited On the plus side… • I have taken into account my target audience by including competitions and addressing them in the right mode of address and other things that would interest them.
Progression from Preliminary to Full Product Similarities… Masthead using appropriate font for target audience - youthful Integrated text and image - But different layout Models the target audience can identify with due to them looking at the camera
Progression from Preliminary to Full Product Differences… Masthead in different places More text Less text Different tone and mode of address