It wasn’t all BBQ & music<br />SXSWi key learnings<br />
#SXSWGood<br />Hashtag<br />
What is SXSWi?<br />Key learning<br />Radically open<br />Using play<br />Personalization<br />Contests<br />Questions & g...
Largest tech gathering in country<br />What’s next instead of how to<br />NPO track + more<br />What is sxswi?<br />
Radically open<br />
From 1,000 people a year to 100,000,0000 people all over the world. <br />Radically open<br />
Be focused on your goal<br />Radically open<br />
Make it inspirational if you want people to join. <br />Radically open<br />Bringing lectures to your computer.<br />
Clear guidelines for participation.<br />What is expected of people<br />Rewards & consequences<br />Allow community to mo...
Push through the fear. <br />Stay focused on your goal	<br />Anticipate unintended consequences<br />Radically open<br />
Radically open<br />
Are people in your organization more likely to talk about:<br />Potential of an idea and being first<br />OR<br />Downside...
Play as brand<br />
Play as brand<br />
Instead we should strive to be:<br />Nimble<br />Competitive<br />Evolving<br />Play as brand<br />
Play as brand<br />
5 Rules of Play <br />Be interesting<br />Be irrational<br />Be real, in real time<br />Open your experiments<br />Shift b...
Play as brand<br />
Play as brand<br />
personalization<br />
Three main sources for personalizing:<br />Global – what’s popular<br />Social – what their friends like<br />Personal – w...
Make it clear how info will be used<br />Don’t say, “you’ll like this.”<br />Plan for serendipity<br />Personalization<br />
Giving challenges<br />Ready for more of this?<br />
Likely trends:<br />Offer matching gifts for products/services you buy<br />Access to exclusive events via donation<br />G...
What you can do:<br />Be proactive w/ ad agencies<br />Plan ahead for types/number<br />Ask your supporters<br />Giving ch...
Questions?<br />
Tell me in the chat:<br />Executive producer of TED’s name<br />OR<br />What TED stands for<br />GiveAway!<br />
Please take a minute and answer 3 questions for us at:<br />http://svy.mk/mixtapeco<br />Please take our survey<br />
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SXSW Interactive for Non profits

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Webinar slides from Mixtape Communications on what we learned at SXSW Interactive that can help non profits and foundations.

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SXSW Interactive for Non profits

  1. 1. It wasn’t all BBQ & music<br />SXSWi key learnings<br />
  2. 2. #SXSWGood<br />Hashtag<br />
  3. 3. What is SXSWi?<br />Key learning<br />Radically open<br />Using play<br />Personalization<br />Contests<br />Questions & give away<br />Webinar agenda<br />
  4. 4. Largest tech gathering in country<br />What’s next instead of how to<br />NPO track + more<br />What is sxswi?<br />
  5. 5. Radically open<br />
  6. 6. From 1,000 people a year to 100,000,0000 people all over the world. <br />Radically open<br />
  7. 7. Be focused on your goal<br />Radically open<br />
  8. 8. Make it inspirational if you want people to join. <br />Radically open<br />Bringing lectures to your computer.<br />
  9. 9. Clear guidelines for participation.<br />What is expected of people<br />Rewards & consequences<br />Allow community to moderate itself<br />Radically open<br />
  10. 10. Push through the fear. <br />Stay focused on your goal <br />Anticipate unintended consequences<br />Radically open<br />
  11. 11. Radically open<br />
  12. 12. Are people in your organization more likely to talk about:<br />Potential of an idea and being first<br />OR<br />Downsides and their fears<br />Radically open<br />
  13. 13. Play as brand<br />
  14. 14. Play as brand<br />
  15. 15. Instead we should strive to be:<br />Nimble<br />Competitive<br />Evolving<br />Play as brand<br />
  16. 16. Play as brand<br />
  17. 17. 5 Rules of Play <br />Be interesting<br />Be irrational<br />Be real, in real time<br />Open your experiments<br />Shift before shift happens<br />Play as brand<br />
  18. 18. Play as brand<br />
  19. 19. Play as brand<br />
  20. 20. personalization<br />
  21. 21. Three main sources for personalizing:<br />Global – what’s popular<br />Social – what their friends like<br />Personal – what they told you they like <br />personalization<br />
  22. 22. Make it clear how info will be used<br />Don’t say, “you’ll like this.”<br />Plan for serendipity<br />Personalization<br />
  23. 23. Giving challenges<br />Ready for more of this?<br />
  24. 24. Likely trends:<br />Offer matching gifts for products/services you buy<br />Access to exclusive events via donation<br />Games <br />Giving challenges<br />
  25. 25. What you can do:<br />Be proactive w/ ad agencies<br />Plan ahead for types/number<br />Ask your supporters<br />Giving challenges<br />
  26. 26. Questions?<br />
  27. 27. Tell me in the chat:<br />Executive producer of TED’s name<br />OR<br />What TED stands for<br />GiveAway!<br />
  28. 28. Please take a minute and answer 3 questions for us at:<br />http://svy.mk/mixtapeco<br />Please take our survey<br />
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