SXSW Interactive for Non profits

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Webinar slides from Mixtape Communications on what we learned at SXSW Interactive that can help non profits and foundations.

Webinar slides from Mixtape Communications on what we learned at SXSW Interactive that can help non profits and foundations.

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Transcript

  • 1. It wasn’t all BBQ & music
    SXSWi key learnings
  • 2. #SXSWGood
    Hashtag
  • 3. What is SXSWi?
    Key learning
    Radically open
    Using play
    Personalization
    Contests
    Questions & give away
    Webinar agenda
  • 4. Largest tech gathering in country
    What’s next instead of how to
    NPO track + more
    What is sxswi?
  • 5. Radically open
  • 6. From 1,000 people a year to 100,000,0000 people all over the world.
    Radically open
  • 7. Be focused on your goal
    Radically open
  • 8. Make it inspirational if you want people to join.
    Radically open
    Bringing lectures to your computer.
  • 9. Clear guidelines for participation.
    What is expected of people
    Rewards & consequences
    Allow community to moderate itself
    Radically open
  • 10. Push through the fear.
    Stay focused on your goal
    Anticipate unintended consequences
    Radically open
  • 11. Radically open
  • 12. Are people in your organization more likely to talk about:
    Potential of an idea and being first
    OR
    Downsides and their fears
    Radically open
  • 13. Play as brand
  • 14. Play as brand
  • 15. Instead we should strive to be:
    Nimble
    Competitive
    Evolving
    Play as brand
  • 16. Play as brand
  • 17. 5 Rules of Play
    Be interesting
    Be irrational
    Be real, in real time
    Open your experiments
    Shift before shift happens
    Play as brand
  • 18. Play as brand
  • 19. Play as brand
  • 20. personalization
  • 21. Three main sources for personalizing:
    Global – what’s popular
    Social – what their friends like
    Personal – what they told you they like
    personalization
  • 22. Make it clear how info will be used
    Don’t say, “you’ll like this.”
    Plan for serendipity
    Personalization
  • 23. Giving challenges
    Ready for more of this?
  • 24. Likely trends:
    Offer matching gifts for products/services you buy
    Access to exclusive events via donation
    Games
    Giving challenges
  • 25. What you can do:
    Be proactive w/ ad agencies
    Plan ahead for types/number
    Ask your supporters
    Giving challenges
  • 26. Questions?
  • 27. Tell me in the chat:
    Executive producer of TED’s name
    OR
    What TED stands for
    GiveAway!
  • 28. Please take a minute and answer 3 questions for us at:
    http://svy.mk/mixtapeco
    Please take our survey