SXSW Interactive for Non profits
Upcoming SlideShare
Loading in...5
×
 

SXSW Interactive for Non profits

on

  • 1,105 views

Webinar slides from Mixtape Communications on what we learned at SXSW Interactive that can help non profits and foundations.

Webinar slides from Mixtape Communications on what we learned at SXSW Interactive that can help non profits and foundations.

Statistics

Views

Total Views
1,105
Views on SlideShare
1,093
Embed Views
12

Actions

Likes
0
Downloads
0
Comments
0

1 Embed 12

http://www.mixtapecommunications.com 12

Accessibility

Categories

Upload Details

Uploaded via as Microsoft PowerPoint

Usage Rights

© All Rights Reserved

Report content

Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
  • Full Name Full Name Comment goes here.
    Are you sure you want to
    Your message goes here
    Processing…
Post Comment
Edit your comment

    SXSW Interactive for Non profits SXSW Interactive for Non profits Presentation Transcript

    • It wasn’t all BBQ & music
      SXSWi key learnings
    • #SXSWGood
      Hashtag
    • What is SXSWi?
      Key learning
      Radically open
      Using play
      Personalization
      Contests
      Questions & give away
      Webinar agenda
    • Largest tech gathering in country
      What’s next instead of how to
      NPO track + more
      What is sxswi?
    • Radically open
    • From 1,000 people a year to 100,000,0000 people all over the world.
      Radically open
    • Be focused on your goal
      Radically open
    • Make it inspirational if you want people to join.
      Radically open
      Bringing lectures to your computer.
    • Clear guidelines for participation.
      What is expected of people
      Rewards & consequences
      Allow community to moderate itself
      Radically open
    • Push through the fear.
      Stay focused on your goal
      Anticipate unintended consequences
      Radically open
    • Radically open
    • Are people in your organization more likely to talk about:
      Potential of an idea and being first
      OR
      Downsides and their fears
      Radically open
    • Play as brand
    • Play as brand
    • Instead we should strive to be:
      Nimble
      Competitive
      Evolving
      Play as brand
    • Play as brand
    • 5 Rules of Play
      Be interesting
      Be irrational
      Be real, in real time
      Open your experiments
      Shift before shift happens
      Play as brand
    • Play as brand
    • Play as brand
    • personalization
    • Three main sources for personalizing:
      Global – what’s popular
      Social – what their friends like
      Personal – what they told you they like
      personalization
    • Make it clear how info will be used
      Don’t say, “you’ll like this.”
      Plan for serendipity
      Personalization
    • Giving challenges
      Ready for more of this?
    • Likely trends:
      Offer matching gifts for products/services you buy
      Access to exclusive events via donation
      Games
      Giving challenges
    • What you can do:
      Be proactive w/ ad agencies
      Plan ahead for types/number
      Ask your supporters
      Giving challenges
    • Questions?
    • Tell me in the chat:
      Executive producer of TED’s name
      OR
      What TED stands for
      GiveAway!
    • Please take a minute and answer 3 questions for us at:
      http://svy.mk/mixtapeco
      Please take our survey