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SXSW Interactive for Non profits
SXSW Interactive for Non profits
SXSW Interactive for Non profits
SXSW Interactive for Non profits
SXSW Interactive for Non profits
SXSW Interactive for Non profits
SXSW Interactive for Non profits
SXSW Interactive for Non profits
SXSW Interactive for Non profits
SXSW Interactive for Non profits
SXSW Interactive for Non profits
SXSW Interactive for Non profits
SXSW Interactive for Non profits
SXSW Interactive for Non profits
SXSW Interactive for Non profits
SXSW Interactive for Non profits
SXSW Interactive for Non profits
SXSW Interactive for Non profits
SXSW Interactive for Non profits
SXSW Interactive for Non profits
SXSW Interactive for Non profits
SXSW Interactive for Non profits
SXSW Interactive for Non profits
SXSW Interactive for Non profits
SXSW Interactive for Non profits
SXSW Interactive for Non profits
SXSW Interactive for Non profits
SXSW Interactive for Non profits
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SXSW Interactive for Non profits

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Webinar slides from Mixtape Communications on what we learned at SXSW Interactive that can help non profits and foundations.

Webinar slides from Mixtape Communications on what we learned at SXSW Interactive that can help non profits and foundations.

Published in: Technology
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Transcript

  • 1. It wasn’t all BBQ &amp; music<br />SXSWi key learnings<br />
  • 2. #SXSWGood<br />Hashtag<br />
  • 3. What is SXSWi?<br />Key learning<br />Radically open<br />Using play<br />Personalization<br />Contests<br />Questions &amp; give away<br />Webinar agenda<br />
  • 4. Largest tech gathering in country<br />What’s next instead of how to<br />NPO track + more<br />What is sxswi?<br />
  • 5. Radically open<br />
  • 6. From 1,000 people a year to 100,000,0000 people all over the world. <br />Radically open<br />
  • 7. Be focused on your goal<br />Radically open<br />
  • 8. Make it inspirational if you want people to join. <br />Radically open<br />Bringing lectures to your computer.<br />
  • 9. Clear guidelines for participation.<br />What is expected of people<br />Rewards &amp; consequences<br />Allow community to moderate itself<br />Radically open<br />
  • 10. Push through the fear. <br />Stay focused on your goal <br />Anticipate unintended consequences<br />Radically open<br />
  • 11. Radically open<br />
  • 12. Are people in your organization more likely to talk about:<br />Potential of an idea and being first<br />OR<br />Downsides and their fears<br />Radically open<br />
  • 13. Play as brand<br />
  • 14. Play as brand<br />
  • 15. Instead we should strive to be:<br />Nimble<br />Competitive<br />Evolving<br />Play as brand<br />
  • 16. Play as brand<br />
  • 17. 5 Rules of Play <br />Be interesting<br />Be irrational<br />Be real, in real time<br />Open your experiments<br />Shift before shift happens<br />Play as brand<br />
  • 18. Play as brand<br />
  • 19. Play as brand<br />
  • 20. personalization<br />
  • 21. Three main sources for personalizing:<br />Global – what’s popular<br />Social – what their friends like<br />Personal – what they told you they like <br />personalization<br />
  • 22. Make it clear how info will be used<br />Don’t say, “you’ll like this.”<br />Plan for serendipity<br />Personalization<br />
  • 23. Giving challenges<br />Ready for more of this?<br />
  • 24. Likely trends:<br />Offer matching gifts for products/services you buy<br />Access to exclusive events via donation<br />Games <br />Giving challenges<br />
  • 25. What you can do:<br />Be proactive w/ ad agencies<br />Plan ahead for types/number<br />Ask your supporters<br />Giving challenges<br />
  • 26. Questions?<br />
  • 27. Tell me in the chat:<br />Executive producer of TED’s name<br />OR<br />What TED stands for<br />GiveAway!<br />
  • 28. Please take a minute and answer 3 questions for us at:<br />http://svy.mk/mixtapeco<br />Please take our survey<br />

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