SXSW Interactive for Non profits

It wasn’t all BBQ & music
SXSWi key learnings

#SXSWGood
Hashtag

What is SXSWi?
Key learning
Radically open
Using play
Personalization
Contests
Questions & give away
Webinar agenda

Largest tech gathering in country
What’s next instead of how to
NPO track + more
What is sxswi?

Radically open

From 1,000 people a year to 100,000,0000 people all over the world.
Radically open

Be focused on your goal
Radically open

Make it inspirational if you want people to join.
Radically open
Bringing lectures to your computer.

Clear guidelines for participation.
What is expected of people
Rewards & consequences
Allow community to moderate itself
Radically open

Push through the fear.
Stay focused on your goal
Anticipate unintended consequences
Radically open

Radically open

Are people in your organization more likely to talk about:
Potential of an idea and being first
OR
Downsides and their fears
Radically open

Play as brand

Instead we should strive to be:
Nimble
Competitive
Evolving
Play as brand

Play as brand

5 Rules of Play
Be interesting
Be irrational
Be real, in real time
Open your experiments
Shift before shift happens
Play as brand

Play as brand

personalization

Three main sources for personalizing:
Global – what’s popular
Social – what their friends like
Personal – what they told you they like
personalization

Make it clear how info will be used
Don’t say, “you’ll like this.”
Plan for serendipity
Personalization

Giving challenges
Ready for more of this?

Likely trends:
Offer matching gifts for products/services you buy
Access to exclusive events via donation
Games
Giving challenges

What you can do:
Be proactive w/ ad agencies
Plan ahead for types/number
Ask your supporters
Giving challenges

Questions?

Tell me in the chat:
Executive producer of TED’s name
OR
What TED stands for
GiveAway!

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SXSW Interactive for Non profits

by Mixtape Communications on Mar 31, 2011

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SXSW Interactive for Non profits — Webinar Transcript