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Social Media for Community Foundations
 

Social Media for Community Foundations

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Your foundation has a Facebook Page, Twitter and maybe even a blog. But now that you’re out of the gate and in the social media world how to take this to the next level and really reach your ...

Your foundation has a Facebook Page, Twitter and maybe even a blog. But now that you’re out of the gate and in the social media world how to take this to the next level and really reach your audiences?
In this interactive workshop you’ll sharpen your foundation’s social media plan including defining your audience and how to create valuable content. All while getting tips to make your time on social media more efficient.

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  • ThanksFocus on how foundation can use social media betterGeared towards staff who are setting strategy or doing the work
  • Poll by hand raising
  • Poll by hand raising
  • social media is not just print put on the webIt works differently
  • Can’t hear response to newsletterConnect with new people Hear trends as they happen and that makes you knowledgeable
  • 24 hour news channelShare stories of all sizes and as they happen Multiplier of people sharing for you
  • Barriers ofTime & geography are minimizedCan do things we couldn't’ before ( Virtual chorus, Girl Scout troops online, Hugo House Friday fiction on Twitter) All allowing us to re-think what does it mean to volunteer, donate and support a cause.
  • In order to use social media well What goals are – not follower count or RT’sBut what you really want to accomplish via communications & social mediaOften have overall goals and then tailor them to specific social media channels
  • Shout outs
  • The other big part of knowing what you want to accomplish is knowing who you want to reach who are you trying to reach with your social media efforts? All things to all people speaks to no one
  • Define by channel
  • Know what to accomplish & who reaching: now create content people want Everyone is overwhelmed with how much content is coming at themHave to be disciplined and speak to the right people, at the right time, about the right things
  • My tips on creating valuable content
  • If you’re just talking about your org it gets boringThink about all the other topics that your foundation intersects withDefining this gives you more ideas of what to talk about and gets you from press release speaking Specific to your region
  • Which channel works best for reaching this audience and reaching your goals?Each have unique hallmarks – how would you use Facebook & twitter differently?Also think about how these intersect with email, print and other communications
  • You might use user data to decideSo what channels will you use? Are you using the right ones?
  • Dedicated time & days for listening, Days to post blog or created contentWhen to share yours and othersQuestion days when you’ll be able to listen
  • Lunchtime

Social Media for Community Foundations Social Media for Community Foundations Presentation Transcript

  • Philanthropy SOCIAL MEDIA FOR Northwest SeptemberCOMMUNITY FOUNDATIONS 2012
  • WHERE ARE YOU? How effective is your foundation at telling your story via social media?
  • WHERE ARE YOU?How skilled do you feel at using social media in your job?
  • A DIFFERENT BEAST Flickr: sofa
  • LISTENING
  • BROADCAST
  • ERODING BARRIERS
  • YOUR SOCIAL MEDIA GOALS
  • YOUR SOCIAL MEDIA GOALS Be seen as a thought leader in your issue area ID & mobilize new people for your cause Crowdsource, or get feedback, on ideas What are your goals?
  • WHO’S YOUR AUDIENCE?
  • WORKSHEET TIME
  • CUT THRU THE NOISE
  • CUT THRU THE NOISE It’s not all about you Curate along with create Ask questions Flickr:semuthutan
  • WORKSHEET TIME
  • MATCH AUDIENCE & MESSAGE Your Youraudience Awesome issues & & what content! goalsthey want
  • WHICH CHANNEL WORKS BEST?
  • WHICH CHANNEL WORKS BEST?
  • SCHEDULE YOUR TIME & CONTENT
  • WORKSHEET TIME
  • BRINGING IT ALL TOGETHER What changes might you make to your current social media? What are you doing well that could help your colleagues?
  • STAY IN TOUCHZan McColloch-LussierDJ & Idea GeneratorMixtapeCommunicationszan@mixtapecommunications.com@zanarama on Twitter