SOCIAL MEDIACHANGING THE LANDSCAPE FORNONPROFIT COMMUNICATIONS                              #SocMedSU                     ...
AGENDA What’s possible with social media Create great content Social media policies
WE ALL LEARN TOGETHER
WHO’S IN THE ROOM?
DEFINITIONBroad definition of social media as networks, technology &tools that allow us to connect with others and sharein...
WHAT’S POSSIBLE NOWsocial media’s unique capabilities
WHERE WE’VE BEEN
WHERE WE’VE BEEN
WHERE WE’RE GOING
A DIFFERENT BEAST                    Flickr: sofa
WHAT’S POSSIBLE
WHAT’S POSSIBLE
WHAT’S POSSIBLE
WHAT’S POSSIBLE
WHAT’S POSSIBLE
BROADCASTER
BROADCASTER
BROADCASTER
BROADCASTER
LISTENING            Image: wwworks
LISTENING
LISTENING
LISTENING
NEW WAYS OFWORKING              Image: Flickr koalazymonkey
NEW WAYS OFWORKING              Flickr: Wayne Large
NEW WAYS OFWORKING
NEW WAYS OFWORKING
NEW WAYS OFWORKING
NEW WAYS OFWORKING
NEW WAYS OFWORKING
NEW WAYS OFWORKING
HOW DO YOU BECOMEMORE HULK?
DOES THIS AFFECTYOU?
BE HUMAN
STRATEGY BEFOREGADGETRY
YOU’RE NEVER DONE
Flickr:mrmac09BREAK15 minutes & back for creating content
CREATING GREAT CONTENTBe heard & create change
What should we sayon social media?
Can you compete with thisnoise?
YOUR SOCIAL MEDIAGOALS
YOUR SOCIAL MEDIAGOALSBe seen as a thought leader in your issue areaID & mobilize new people for your causeCrowdsource, or...
KNOW YOURAUDIENCE            Flickr:libertinus
What problem canmy nonprofit solvefor them?
WORKSHEET TIME
Where do their interestsand your missionconnect?
HERE’S THE DEAL  What your supporters      think about                                What you think             Your     ...
CONTENT ON-RAMPS GRIST
FOUNDATION FOREARLY LEARNING
AVOID THE PRESSRELEASE           Your           mission           statement
AVOID THE PRESSRELEASE           Ending           hunger in           Western           Washington
AVOID THE PRESSRELEASE   Nutrition               Ending               hunger in               Western               Washin...
AVOID THE PRESSRELEASE   Nutrition               Ending               hunger in               Western               Washin...
AVOID THE PRESSRELEASE   Nutrition               Ending               hunger in               Western               Washin...
AVOID THE PRESSRELEASE                            Farm Bill   Nutrition               Ending               hunger in      ...
WORKSHEET TIME
MATCH AUDIENCE &MESSAGE   Your              Youraudience               Awesome            issues &  & what                ...
WHICH CHANNELWORKS BEST?
WHICH CHANNELWORKS BEST?
CUT THRU THE NOISE               It’s not all about               you               Curate along with               create...
Flickr:mrmac09BREAK15 minutes & back for social media policies
SOCIAL MEDIA POLICIESExpanding your reach while protecting your brand
BLURRING THE PERSONAL &PROFESSIONAL LINES
OPPORTUNITY“Think about the information you aresharing online and who might be readingit – but not from a place of fear or...
GETTING TO KNOW YOU
MORE VOICESTELLING YOUR STORY
MORE VOICESTELLING YOUR STORY
MORE VOICESTELLING YOUR STORY
WON’T HAPPEN BYACCIDENT                           Social media                           policies                         ...
“Whether or not I use some kind ofdisclaimer about my posts beingpersonal opinion, my behaviorreflects on my company and i...
SOCIAL MEDIAPOLICY               Flickr:noneck
SOCIAL MEDIAPOLICY               Organization’s values               What do you encourage               people to post?  ...
SOCIAL MEDIAPOLICY               Flickr:doctor_keats
SOCIAL MEDIAPOLICY
SOCIAL MEDIAPOLICY
SOCIAL MEDIAPOLICY               Idealware –               Nonprofit Social               Media Policy               Workb...
TRAININGBring your policy to life:   Review it with all staff   Ongoing conversation   as tools evolve   Point out who’s d...
TRAININGRESOURCES               NTEN               Idealware               Beth Kanter               http://bit.ly/       ...
GETTING PERSONAL “Do you risk losing professional credibility if you tweet about meeting with friends at a bar for happy h...
WORKSHEET TIME
QUESTIONS & COMMENTS
STAY IN TOUCH          Zan McColloch-Lussier          zan@mixtapecommunications.com          @zanarama on Twitter         ...
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social media - changing the landscape for nonprofits

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A three part presentation at Seattle University on how social media is changing how nonprofits communicate.

Published in: Self Improvement
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Transcript of "social media - changing the landscape for nonprofits"

  1. 1. SOCIAL MEDIACHANGING THE LANDSCAPE FORNONPROFIT COMMUNICATIONS #SocMedSU @ZANARAMA
  2. 2. AGENDA What’s possible with social media Create great content Social media policies
  3. 3. WE ALL LEARN TOGETHER
  4. 4. WHO’S IN THE ROOM?
  5. 5. DEFINITIONBroad definition of social media as networks, technology &tools that allow us to connect with others and shareinformation.
  6. 6. WHAT’S POSSIBLE NOWsocial media’s unique capabilities
  7. 7. WHERE WE’VE BEEN
  8. 8. WHERE WE’VE BEEN
  9. 9. WHERE WE’RE GOING
  10. 10. A DIFFERENT BEAST Flickr: sofa
  11. 11. WHAT’S POSSIBLE
  12. 12. WHAT’S POSSIBLE
  13. 13. WHAT’S POSSIBLE
  14. 14. WHAT’S POSSIBLE
  15. 15. WHAT’S POSSIBLE
  16. 16. BROADCASTER
  17. 17. BROADCASTER
  18. 18. BROADCASTER
  19. 19. BROADCASTER
  20. 20. LISTENING Image: wwworks
  21. 21. LISTENING
  22. 22. LISTENING
  23. 23. LISTENING
  24. 24. NEW WAYS OFWORKING Image: Flickr koalazymonkey
  25. 25. NEW WAYS OFWORKING Flickr: Wayne Large
  26. 26. NEW WAYS OFWORKING
  27. 27. NEW WAYS OFWORKING
  28. 28. NEW WAYS OFWORKING
  29. 29. NEW WAYS OFWORKING
  30. 30. NEW WAYS OFWORKING
  31. 31. NEW WAYS OFWORKING
  32. 32. HOW DO YOU BECOMEMORE HULK?
  33. 33. DOES THIS AFFECTYOU?
  34. 34. BE HUMAN
  35. 35. STRATEGY BEFOREGADGETRY
  36. 36. YOU’RE NEVER DONE
  37. 37. Flickr:mrmac09BREAK15 minutes & back for creating content
  38. 38. CREATING GREAT CONTENTBe heard & create change
  39. 39. What should we sayon social media?
  40. 40. Can you compete with thisnoise?
  41. 41. YOUR SOCIAL MEDIAGOALS
  42. 42. YOUR SOCIAL MEDIAGOALSBe seen as a thought leader in your issue areaID & mobilize new people for your causeCrowdsource, or get feedback, on ideas What are your goals?
  43. 43. KNOW YOURAUDIENCE Flickr:libertinus
  44. 44. What problem canmy nonprofit solvefor them?
  45. 45. WORKSHEET TIME
  46. 46. Where do their interestsand your missionconnect?
  47. 47. HERE’S THE DEAL What your supporters think about What you think Your about mission Family Your Rest of mission life Rest of life Work
  48. 48. CONTENT ON-RAMPS GRIST
  49. 49. FOUNDATION FOREARLY LEARNING
  50. 50. AVOID THE PRESSRELEASE Your mission statement
  51. 51. AVOID THE PRESSRELEASE Ending hunger in Western Washington
  52. 52. AVOID THE PRESSRELEASE Nutrition Ending hunger in Western Washington
  53. 53. AVOID THE PRESSRELEASE Nutrition Ending hunger in Western Washington Food Waste
  54. 54. AVOID THE PRESSRELEASE Nutrition Ending hunger in Western Washington Food Gardening Waste
  55. 55. AVOID THE PRESSRELEASE Farm Bill Nutrition Ending hunger in Western Washington Food Gardening Waste
  56. 56. WORKSHEET TIME
  57. 57. MATCH AUDIENCE &MESSAGE Your Youraudience Awesome issues & & what content! goalsthey want
  58. 58. WHICH CHANNELWORKS BEST?
  59. 59. WHICH CHANNELWORKS BEST?
  60. 60. CUT THRU THE NOISE It’s not all about you Curate along with create Ask questions Flickr:semuthutan
  61. 61. Flickr:mrmac09BREAK15 minutes & back for social media policies
  62. 62. SOCIAL MEDIA POLICIESExpanding your reach while protecting your brand
  63. 63. BLURRING THE PERSONAL &PROFESSIONAL LINES
  64. 64. OPPORTUNITY“Think about the information you aresharing online and who might be readingit – but not from a place of fear or‘something bad will happen.’ Also thinkabout opportunities and benefits.”Beth Kanterhttp://www.bethkanter.org/private-parts/
  65. 65. GETTING TO KNOW YOU
  66. 66. MORE VOICESTELLING YOUR STORY
  67. 67. MORE VOICESTELLING YOUR STORY
  68. 68. MORE VOICESTELLING YOUR STORY
  69. 69. WON’T HAPPEN BYACCIDENT Social media policies TrainingImage Flickr:calsidyrose
  70. 70. “Whether or not I use some kind ofdisclaimer about my posts beingpersonal opinion, my behaviorreflects on my company and itsreputation as well as mine. Period. “Amber NaslundBlogger, Brass Tack Thinking
  71. 71. SOCIAL MEDIAPOLICY Flickr:noneck
  72. 72. SOCIAL MEDIAPOLICY Organization’s values What do you encourage people to post? What needs approval first? When to alert management flickr: sopues
  73. 73. SOCIAL MEDIAPOLICY Flickr:doctor_keats
  74. 74. SOCIAL MEDIAPOLICY
  75. 75. SOCIAL MEDIAPOLICY
  76. 76. SOCIAL MEDIAPOLICY Idealware – Nonprofit Social Media Policy Workbook http://bit.ly/ nposmpolicy
  77. 77. TRAININGBring your policy to life: Review it with all staff Ongoing conversation as tools evolve Point out who’s doing it well & don’t be afraid to correct staff
  78. 78. TRAININGRESOURCES NTEN Idealware Beth Kanter http://bit.ly/ NPOSMResourcesFlickr:zzpza
  79. 79. GETTING PERSONAL “Do you risk losing professional credibility if you tweet about meeting with friends at a bar for happy hour, or does that help provide a human connection point? When does the personal side of social media overwhelm the professional, or vice versa?” Abby Nafziger , AmeriCorps VISTA at NPower
  80. 80. WORKSHEET TIME
  81. 81. QUESTIONS & COMMENTS
  82. 82. STAY IN TOUCH Zan McColloch-Lussier zan@mixtapecommunications.com @zanarama on Twitter Today’s slides at Slideshare.net/MixtapeCo

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