social media - changing the landscape for nonprofits

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A three part presentation at Seattle University on how social media is changing how nonprofits communicate.

A three part presentation at Seattle University on how social media is changing how nonprofits communicate.

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Transcript

  • 1. SOCIAL MEDIACHANGING THE LANDSCAPE FORNONPROFIT COMMUNICATIONS #SocMedSU @ZANARAMA
  • 2. AGENDA What’s possible with social media Create great content Social media policies
  • 3. WE ALL LEARN TOGETHER
  • 4. WHO’S IN THE ROOM?
  • 5. DEFINITIONBroad definition of social media as networks, technology &tools that allow us to connect with others and shareinformation.
  • 6. WHAT’S POSSIBLE NOWsocial media’s unique capabilities
  • 7. WHERE WE’VE BEEN
  • 8. WHERE WE’VE BEEN
  • 9. WHERE WE’RE GOING
  • 10. A DIFFERENT BEAST Flickr: sofa
  • 11. WHAT’S POSSIBLE
  • 12. WHAT’S POSSIBLE
  • 13. WHAT’S POSSIBLE
  • 14. WHAT’S POSSIBLE
  • 15. WHAT’S POSSIBLE
  • 16. BROADCASTER
  • 17. BROADCASTER
  • 18. BROADCASTER
  • 19. BROADCASTER
  • 20. LISTENING Image: wwworks
  • 21. LISTENING
  • 22. LISTENING
  • 23. LISTENING
  • 24. NEW WAYS OFWORKING Image: Flickr koalazymonkey
  • 25. NEW WAYS OFWORKING Flickr: Wayne Large
  • 26. NEW WAYS OFWORKING
  • 27. NEW WAYS OFWORKING
  • 28. NEW WAYS OFWORKING
  • 29. NEW WAYS OFWORKING
  • 30. NEW WAYS OFWORKING
  • 31. NEW WAYS OFWORKING
  • 32. HOW DO YOU BECOMEMORE HULK?
  • 33. DOES THIS AFFECTYOU?
  • 34. BE HUMAN
  • 35. STRATEGY BEFOREGADGETRY
  • 36. YOU’RE NEVER DONE
  • 37. Flickr:mrmac09BREAK15 minutes & back for creating content
  • 38. CREATING GREAT CONTENTBe heard & create change
  • 39. What should we sayon social media?
  • 40. Can you compete with thisnoise?
  • 41. YOUR SOCIAL MEDIAGOALS
  • 42. YOUR SOCIAL MEDIAGOALSBe seen as a thought leader in your issue areaID & mobilize new people for your causeCrowdsource, or get feedback, on ideas What are your goals?
  • 43. KNOW YOURAUDIENCE Flickr:libertinus
  • 44. What problem canmy nonprofit solvefor them?
  • 45. WORKSHEET TIME
  • 46. Where do their interestsand your missionconnect?
  • 47. HERE’S THE DEAL What your supporters think about What you think Your about mission Family Your Rest of mission life Rest of life Work
  • 48. CONTENT ON-RAMPS GRIST
  • 49. FOUNDATION FOREARLY LEARNING
  • 50. AVOID THE PRESSRELEASE Your mission statement
  • 51. AVOID THE PRESSRELEASE Ending hunger in Western Washington
  • 52. AVOID THE PRESSRELEASE Nutrition Ending hunger in Western Washington
  • 53. AVOID THE PRESSRELEASE Nutrition Ending hunger in Western Washington Food Waste
  • 54. AVOID THE PRESSRELEASE Nutrition Ending hunger in Western Washington Food Gardening Waste
  • 55. AVOID THE PRESSRELEASE Farm Bill Nutrition Ending hunger in Western Washington Food Gardening Waste
  • 56. WORKSHEET TIME
  • 57. MATCH AUDIENCE &MESSAGE Your Youraudience Awesome issues & & what content! goalsthey want
  • 58. WHICH CHANNELWORKS BEST?
  • 59. WHICH CHANNELWORKS BEST?
  • 60. CUT THRU THE NOISE It’s not all about you Curate along with create Ask questions Flickr:semuthutan
  • 61. Flickr:mrmac09BREAK15 minutes & back for social media policies
  • 62. SOCIAL MEDIA POLICIESExpanding your reach while protecting your brand
  • 63. BLURRING THE PERSONAL &PROFESSIONAL LINES
  • 64. OPPORTUNITY“Think about the information you aresharing online and who might be readingit – but not from a place of fear or‘something bad will happen.’ Also thinkabout opportunities and benefits.”Beth Kanterhttp://www.bethkanter.org/private-parts/
  • 65. GETTING TO KNOW YOU
  • 66. MORE VOICESTELLING YOUR STORY
  • 67. MORE VOICESTELLING YOUR STORY
  • 68. MORE VOICESTELLING YOUR STORY
  • 69. WON’T HAPPEN BYACCIDENT Social media policies TrainingImage Flickr:calsidyrose
  • 70. “Whether or not I use some kind ofdisclaimer about my posts beingpersonal opinion, my behaviorreflects on my company and itsreputation as well as mine. Period. “Amber NaslundBlogger, Brass Tack Thinking
  • 71. SOCIAL MEDIAPOLICY Flickr:noneck
  • 72. SOCIAL MEDIAPOLICY Organization’s values What do you encourage people to post? What needs approval first? When to alert management flickr: sopues
  • 73. SOCIAL MEDIAPOLICY Flickr:doctor_keats
  • 74. SOCIAL MEDIAPOLICY
  • 75. SOCIAL MEDIAPOLICY
  • 76. SOCIAL MEDIAPOLICY Idealware – Nonprofit Social Media Policy Workbook http://bit.ly/ nposmpolicy
  • 77. TRAININGBring your policy to life: Review it with all staff Ongoing conversation as tools evolve Point out who’s doing it well & don’t be afraid to correct staff
  • 78. TRAININGRESOURCES NTEN Idealware Beth Kanter http://bit.ly/ NPOSMResourcesFlickr:zzpza
  • 79. GETTING PERSONAL “Do you risk losing professional credibility if you tweet about meeting with friends at a bar for happy hour, or does that help provide a human connection point? When does the personal side of social media overwhelm the professional, or vice versa?” Abby Nafziger , AmeriCorps VISTA at NPower
  • 80. WORKSHEET TIME
  • 81. QUESTIONS & COMMENTS
  • 82. STAY IN TOUCH Zan McColloch-Lussier zan@mixtapecommunications.com @zanarama on Twitter Today’s slides at Slideshare.net/MixtapeCo