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Mastering Efficiency: Social Media Tips & Tricks for Nonprofits

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Presented at the 2012 Willamette Valley Development Officers Conference by Noland Hoshino, Ash Shepherd & Zan McColloch-Lussier. …

Presented at the 2012 Willamette Valley Development Officers Conference by Noland Hoshino, Ash Shepherd & Zan McColloch-Lussier.

How to maximize your time and return on social networks, like Facebook & Twitter. Tons of free tools to make you a pro.

Plus a special section on visual content marketing strategy.

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Transcript

  • 1. WVDO Conference 2012 Social Media Tricks &Tools
  • 2. Zan McColloch-LussierDJ & StrategistMixtape CommunicationsNoland HoshinoCo-Founder[B]Cause MediaAsh ShepherdSenior Project StrategistNPower Northwest
  • 3. • Goals Foundation• Strategies & Tactics• Tools• Next Steps
  • 4. Lightning Round + Brain Storm =
  • 5. Using process to keep you on track
  • 6. GoalMetrics Strategy Tools Tactics
  • 7. GoalMetrics Strategy Tools Tactics
  • 8. GoalMetrics Strategy Tools Tactics
  • 9. GoalMetrics Strategy Tools Tactics
  • 10. Tools can only help you do something... Must know the “something” firstStrategy keeps you focused on the mission
  • 11. What Are Your Objectives?S Specific M Measurable A Achievable R Related T Time-based
  • 12. Example Increase website visits from social channels by 25% before September 2012___________ ________________ by ________________ before ______________(Action Verb) (Specific Item) (Measurement) (Time-Specific)
  • 13. Best practices & tools for efficiency
  • 14. Using the tools wisely to find impact and efficiency
  • 15. The greatest thing since the fax machine
  • 16. Can Not Contain• Price or purchase information• Contact information• References to user interface elements (Like or Share)• Calls to action (definitely some wiggle room here)
  • 17. Facebook.com/survival
  • 18. Add Significant Dates to tell your story
  • 19. Using the tools wisely to find impact and efficiency
  • 20. Rescue Savesa dog lives
  • 21. Rescue Savesa dog lives
  • 22. Rescue a dog Saves lives
  • 23. 5 Rules to RuleRule #1 – Post interesting imagesRule #2 – Post consistentlyRule #3 – Post oftenRule #4 – Get the community involvedRule #5 – Have a theme
  • 24. pinterest.com/nolandhoshino/pinterest-strategies/ Pinterest Tactic #1: Use graphic with a quote, saying or inspirational message
  • 25. pinterest.com/nolandhoshino/pinterest-strategies/ Pinterest Tactic #3: Use an infographic that contains useful information & interesting facts
  • 26. pinterest.com/nolandhoshino/pinterest-strategies/ Pinterest Tactic #15: ‘Call to action’ graphics that fit with your logo & brand
  • 27. pinterest.com/nolandhoshino/pinterest-strategies/ Pinterest Tactic #16: A list of your steps or instructions
  • 28. pinterest.com/nolandhoshino/pinterest-strategies/ Pinterest Tactic #17: Compelling words + compelling images = Effective Message
  • 29. pinterest.com/nolandhoshino/pinterest-strategies/ Pinterest Tactic #20 Build a community around a cause
  • 30. What are my (P)Interests?
  • 31. What do I like?
  • 32. Instagr.am themed boards
  • 33. • Why: Broad look vs individual pictures• Who should use: Marketing/Communications team• Similar: Pinterest Pinstagram.co
  • 34. • Why: Broad look vs individual pictures• Who should use: Marketing/Communications team• Similar: Pinterest Friendsheet.com
  • 35. Instadashapp.com
  • 36. Picscatter.com
  • 37. Tagxedo.com
  • 38. http://pinterest.com/nolandhoshino/nonprofits-on-pinterest/
  • 39. Tools to get you ready for social media
  • 40. /• Why: Keep you focused & strategic, save time• Who should use: Communication Dir, share w/ staff• Similar: Kivi Leroux Miller
  • 41. • Why: Organize & find everything.• Who should use: People who write your stories.• Similar: Cloud based file sharing, like Google Docs
  • 42. • Why: Quick snippets & stories from your co- workers• Who should use: Orgs with program staff in the field• Similar: Email, but that’s cumbersome
  • 43. • Why: Know what you Free Benchmark Reports can expect & use to set • Blackbaud Index of benchmarks Online Giving • OnlineGivingStudy.org• Who should use: Dev & from Network for Good Comms staff, all size • eNonprofit shops Benchmarks Study by M + R Strategic Services &• Similar: Other industries NTEN
  • 44. Tools for making social media easier
  • 45. • Why: Images tell great stories• Who should use: Anyone, very simple• Similar: Free alternative to Photoshop
  • 46. • Why: Create a social story from your event, conference or issue• Who should use: Great to summarize or give second bump to story• Similar: Blog post
  • 47. • Why: Create interactive picture• Uses: Overlay 1 image w/ links to related vids, blogs, pics or audio• Similar: ?
  • 48. Tools to see what’s working
  • 49. • Why: Stats on Twitter & Facebook• Uses: Quick overview of health of networks• Similar: AmEx Buzz,
  • 50. // /• Why: Learn from competitors• Uses: See how your Page compares & get ideas to increase engagement• Similar:
  • 51. • Strategies driven by need to accomplish a goal• Should be fun but focused on a results• Learn as you go, not a finish line• Do a few things well, not lots of things poorly
  • 52. • Resource guide for tons of goodies• Ask your peers• Connect with us• #NPtech Social Media Resource http://bit.ly/WVDOnptech
  • 53. Zan McColloch-Lussierzan@mixtapecommunications.com206.552.8462Twitter @ZanaramaNoland Hoshinonoland@bcausemedia.com360.607.4462Twitter @NolandHoshinoAsh Shepherdashs@npowermw.org971.285.1949Twitter @Nptech_Ash

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