+    Implementing Your Plan    Certificate in Nonprofit Management    May 14 2011
+    Content Creation
+    Content Creation    Creative brief
+    Content Creation    Audience first
+    Content Creation    Audience first    n    Use the story of one person    n    Emotional not transactional    n   ...
+    Content Creation    Storytelling
+    Content Creation    Work smarter, not harder    n    Re- purpose your content    n    Use an editorial calendar    ...
+    Listening
+    Listening    How to do it    n    What are you listening for    n    Who will you listen to    n    How will you r...
+    Listening    Tools    n    Search.twitter.com    n    Google alerts    n    Socialmention.com    n    Netvibes/ i...
+    Social Media
+    Social media    Avoid shiny object syndrome
+    Social Media    Avoid shiny object syndrome    n    Social media goals:          n    Be seen as a credible source ...
+    Social Media    Broadcasting
+    Social Media    Broadcasting
+    Social Media    Broadcasting
+    Social Media    Broadcasting    n    How will this affect print?    n    Open up your content    n    Tell the who...
+    Social Media    Relationships
+    Social Media    Relationships
+    Social Media    New ways of working
+    Social Media    New ways of working
+    Social Media    New ways of working
+    Speakers           Madeline Moy           Digital Media Manager, Seattle Art Museum           Content creation, SM mo...
+    Speakers           Madeline Moy           Digital Media Manager, Seattle Art Museum           madelinem@seattleartmus...
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Implementing your nonprofit communications plan

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Tips on curating and creating content, how to use social media, using a creative brief worksheet and staying focused on your audiences.
This was originally presented at the University of Washington's certificate in nonprofit management.

Published in: Business, Technology
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Implementing your nonprofit communications plan

  1. 1. + Implementing Your Plan Certificate in Nonprofit Management May 14 2011
  2. 2. + Content Creation
  3. 3. + Content Creation Creative brief
  4. 4. + Content Creation Audience first
  5. 5. + Content Creation Audience first n  Use the story of one person n  Emotional not transactional n  Stay positive! n  Showcase your supporters
  6. 6. + Content Creation Storytelling
  7. 7. + Content Creation Work smarter, not harder n  Re- purpose your content n  Use an editorial calendar n  Annual case statement
  8. 8. + Listening
  9. 9. + Listening How to do it n  What are you listening for n  Who will you listen to n  How will you respond n  How will you use information
  10. 10. + Listening Tools n  Search.twitter.com n  Google alerts n  Socialmention.com n  Netvibes/ iGoogle/ Yahoo Pipes n  Great post on monitoring: http://tnw.co/monitorSM n  Greg Norman listening worksheet: http://slidesha.re/ GregWsheet
  11. 11. + Social Media
  12. 12. + Social media Avoid shiny object syndrome
  13. 13. + Social Media Avoid shiny object syndrome n  Social media goals: n  Be seen as a credible source by AUDIENCE for information on TOPIC through our blog n  Increase traffic of AUDIENCE to our website by posting to Facebook n  Create communities for our supporters to interact with each other and share their ideas on our work.
  14. 14. + Social Media Broadcasting
  15. 15. + Social Media Broadcasting
  16. 16. + Social Media Broadcasting
  17. 17. + Social Media Broadcasting n  How will this affect print? n  Open up your content n  Tell the whole story
  18. 18. + Social Media Relationships
  19. 19. + Social Media Relationships
  20. 20. + Social Media New ways of working
  21. 21. + Social Media New ways of working
  22. 22. + Social Media New ways of working
  23. 23. + Speakers Madeline Moy Digital Media Manager, Seattle Art Museum Content creation, SM monitoring & writing Travis Wals Dir. Of Digital Engagement, MiiR Social media and email marketing Mike Buchman Communications Manager, Solid Ground Writing, graphic design, new media, internal organizing
  24. 24. + Speakers Madeline Moy Digital Media Manager, Seattle Art Museum madelinem@seattleartmuseum.org twitter: @iheartsam Travis Wals Dir. Of Digital Engagement, MiiR tw@miir.com twitter: @traviswals Mike Buchman Communications Manager, Solid Ground mikeb@solid-ground.org 206.694.6802
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