Implementing your nonprofit communications plan
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Implementing your nonprofit communications plan

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Tips on curating and creating content, how to use social media, using a creative brief worksheet and staying focused on your audiences. ...

Tips on curating and creating content, how to use social media, using a creative brief worksheet and staying focused on your audiences.
This was originally presented at the University of Washington's certificate in nonprofit management.

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  • 1. + Implementing Your Plan Certificate in Nonprofit Management May 14 2011
  • 2. + Content Creation
  • 3. + Content Creation Creative brief
  • 4. + Content Creation Audience first
  • 5. + Content Creation Audience first n  Use the story of one person n  Emotional not transactional n  Stay positive! n  Showcase your supporters
  • 6. + Content Creation Storytelling
  • 7. + Content Creation Work smarter, not harder n  Re- purpose your content n  Use an editorial calendar n  Annual case statement
  • 8. + Listening
  • 9. + Listening How to do it n  What are you listening for n  Who will you listen to n  How will you respond n  How will you use information
  • 10. + Listening Tools n  Search.twitter.com n  Google alerts n  Socialmention.com n  Netvibes/ iGoogle/ Yahoo Pipes n  Great post on monitoring: http://tnw.co/monitorSM n  Greg Norman listening worksheet: http://slidesha.re/ GregWsheet
  • 11. + Social Media
  • 12. + Social media Avoid shiny object syndrome
  • 13. + Social Media Avoid shiny object syndrome n  Social media goals: n  Be seen as a credible source by AUDIENCE for information on TOPIC through our blog n  Increase traffic of AUDIENCE to our website by posting to Facebook n  Create communities for our supporters to interact with each other and share their ideas on our work.
  • 14. + Social Media Broadcasting
  • 15. + Social Media Broadcasting
  • 16. + Social Media Broadcasting
  • 17. + Social Media Broadcasting n  How will this affect print? n  Open up your content n  Tell the whole story
  • 18. + Social Media Relationships
  • 19. + Social Media Relationships
  • 20. + Social Media New ways of working
  • 21. + Social Media New ways of working
  • 22. + Social Media New ways of working
  • 23. + Speakers Madeline Moy Digital Media Manager, Seattle Art Museum Content creation, SM monitoring & writing Travis Wals Dir. Of Digital Engagement, MiiR Social media and email marketing Mike Buchman Communications Manager, Solid Ground Writing, graphic design, new media, internal organizing
  • 24. + Speakers Madeline Moy Digital Media Manager, Seattle Art Museum madelinem@seattleartmuseum.org twitter: @iheartsam Travis Wals Dir. Of Digital Engagement, MiiR tw@miir.com twitter: @traviswals Mike Buchman Communications Manager, Solid Ground mikeb@solid-ground.org 206.694.6802