Foraker Summit - Social Media That Works

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How nonprofits can use social media to make real change. Presented at Foraker Summit in April 2013.

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Foraker Summit - Social Media That Works

  1. 1. SOCIAL MEDIATHAT WORKSFORAKER SUMMIT @ZANARAMA #AKSummit
  2. 2. AGENDA What makes social media different Adapt your organization’s culture Create content that moves people to action
  3. 3. WE ALL LEARN TOGETHER
  4. 4. DEFINITIONBroad definition of social media as networks, technology &tools that allow us to connect with others and shareinformation.
  5. 5. WHAT’S POSSIBLE NOWsocial media’s unique capabilities
  6. 6. WHERE WE’VE BEEN
  7. 7. WHERE WE’VE BEEN
  8. 8. WHERE WE’RE GOING
  9. 9. A DIFFERENT BEAST Flickr: sofa
  10. 10. WHAT’S POSSIBLE
  11. 11. WHAT’S POSSIBLE
  12. 12. WHAT’S POSSIBLE
  13. 13. WHAT’S POSSIBLE Image: New York Times
  14. 14. BROADCASTER
  15. 15. BROADCASTER
  16. 16. BROADCASTER
  17. 17. BROADCASTER
  18. 18. BROADCASTER
  19. 19. LISTENING Image: wwworks
  20. 20. LISTENING
  21. 21. LISTENING
  22. 22. LISTENING Addictomatic
  23. 23. NEW POSSIBILITIES
  24. 24. WHAT’S POSSIBLE
  25. 25. WHAT’S POSSIBLE
  26. 26. WHAT’S POSSIBLE
  27. 27. WHAT’S POSSIBLE
  28. 28. WANT TO BE MORE HULK?
  29. 29. CHANGE & EVOLVE
  30. 30. BE HUMAN
  31. 31. BE HUMAN
  32. 32. BE HUMAN
  33. 33. STRATEGY BEFOREGADGETRY
  34. 34. EXPERIMENT
  35. 35. ASK QUESTIONS NOW
  36. 36. ASK QUESTIONS NOW
  37. 37. ASK QUESTIONS NOWidealware.org/reports/nonprofit-social-media-policy-workbook
  38. 38. Social media gives us abilitiesChange & adapt to use them well
  39. 39. CREATING GREAT CONTENTBe heard & create change
  40. 40. What should we sayon social media?
  41. 41. MATCH AUDIENCE &MESSAGE Your Youraudience Awesome issues & & what content! goalsthey want
  42. 42. Can you compete with thisnoise?
  43. 43. YOUR SOCIAL MEDIAGOALS
  44. 44. YOUR SOCIAL MEDIAGOALSBe seen as a thought leader in your issue areaIdentify & mobilize new people for your causeGet feedback or ideas on programs What are your goals?
  45. 45. KNOW YOURAUDIENCE Flickr:libertinus
  46. 46. What problem canmy nonprofit solvefor them?
  47. 47. WORKSHEET TIME
  48. 48. Where do their interestsand your missionconnect?
  49. 49. HERE’S THE DEAL What your supporters think about What you think Your about mission Family Your Rest of mission life Rest of life Work
  50. 50. SURVEY SAYS….
  51. 51. CONTENT ON-RAMPS GRIST
  52. 52. FOUNDATION FOREARLY LEARNING
  53. 53. AVOID THE PRESSRELEASE Your mission statement
  54. 54. AVOID THE PRESSRELEASE Ending hunger in Western Washington
  55. 55. AVOID THE PRESSRELEASE Nutrition Ending hunger in Western Washington
  56. 56. AVOID THE PRESSRELEASE Nutrition Ending hunger in Western Washington Food Waste
  57. 57. AVOID THE PRESSRELEASE Nutrition Ending hunger in Western Washington Food Gardening Waste
  58. 58. AVOID THE PRESSRELEASE Farm Bill Nutrition Ending hunger in Western Washington Food Gardening Waste
  59. 59. WORKSHEET TIME
  60. 60. WHICH WORKS BEST?
  61. 61. WHICH WORKS BEST? bit.ly/pewinternetAK
  62. 62. CUT THRU THE NOISE Audience Issues not press releases Pick right channel Flickr:semuthutan
  63. 63. QUESTIONS & COMMENTS
  64. 64. STAY IN TOUCH
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