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SOCIAL MEDIATHAT WORKSFORAKER SUMMIT                 @ZANARAMA                  #AKSummit
AGENDA What makes social media different Adapt your organization’s culture Create content that moves people to action
WE ALL LEARN TOGETHER
DEFINITIONBroad definition of social media as networks, technology &tools that allow us to connect with others and sharein...
WHAT’S POSSIBLE NOWsocial media’s unique capabilities
WHERE WE’VE BEEN
WHERE WE’VE BEEN
WHERE WE’RE GOING
A DIFFERENT BEAST                    Flickr: sofa
WHAT’S POSSIBLE
WHAT’S POSSIBLE
WHAT’S POSSIBLE
WHAT’S POSSIBLE                  Image: New York Times
BROADCASTER
BROADCASTER
BROADCASTER
BROADCASTER
BROADCASTER
LISTENING            Image: wwworks
LISTENING
LISTENING
LISTENING            Addictomatic
NEW POSSIBILITIES
WHAT’S POSSIBLE
WHAT’S POSSIBLE
WHAT’S POSSIBLE
WHAT’S POSSIBLE
WANT TO BE MORE HULK?
CHANGE & EVOLVE
BE HUMAN
BE HUMAN
BE HUMAN
STRATEGY BEFOREGADGETRY
EXPERIMENT
ASK QUESTIONS NOW
ASK QUESTIONS NOW
ASK QUESTIONS NOWidealware.org/reports/nonprofit-social-media-policy-workbook
Social media gives us abilitiesChange & adapt to use them well
CREATING GREAT CONTENTBe heard & create change
What should we sayon social media?
MATCH AUDIENCE &MESSAGE   Your              Youraudience               Awesome            issues &  & what                ...
Can you compete with thisnoise?
YOUR SOCIAL MEDIAGOALS
YOUR SOCIAL MEDIAGOALSBe seen as a thought leader in your issue areaIdentify & mobilize new people for your causeGet feedb...
KNOW YOURAUDIENCE            Flickr:libertinus
What problem canmy nonprofit solvefor them?
WORKSHEET TIME
Where do their interestsand your missionconnect?
HERE’S THE DEAL  What your supporters      think about                                What you think             Your     ...
SURVEY SAYS….
CONTENT ON-RAMPS GRIST
FOUNDATION FOREARLY LEARNING
AVOID THE PRESSRELEASE           Your           mission           statement
AVOID THE PRESSRELEASE           Ending           hunger in           Western           Washington
AVOID THE PRESSRELEASE   Nutrition               Ending               hunger in               Western               Washin...
AVOID THE PRESSRELEASE   Nutrition               Ending               hunger in               Western               Washin...
AVOID THE PRESSRELEASE   Nutrition               Ending               hunger in               Western               Washin...
AVOID THE PRESSRELEASE                            Farm Bill   Nutrition               Ending               hunger in      ...
WORKSHEET TIME
WHICH WORKS BEST?
WHICH WORKS BEST?             bit.ly/pewinternetAK
CUT THRU THE NOISE Audience Issues not press releases Pick right channel                     Flickr:semuthutan
QUESTIONS & COMMENTS
STAY IN TOUCH
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Foraker Summit - Social Media That Works

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How nonprofits can use social media to make real change. Presented at Foraker Summit in April 2013.

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Transcript of "Foraker Summit - Social Media That Works "

  1. 1. SOCIAL MEDIATHAT WORKSFORAKER SUMMIT @ZANARAMA #AKSummit
  2. 2. AGENDA What makes social media different Adapt your organization’s culture Create content that moves people to action
  3. 3. WE ALL LEARN TOGETHER
  4. 4. DEFINITIONBroad definition of social media as networks, technology &tools that allow us to connect with others and shareinformation.
  5. 5. WHAT’S POSSIBLE NOWsocial media’s unique capabilities
  6. 6. WHERE WE’VE BEEN
  7. 7. WHERE WE’VE BEEN
  8. 8. WHERE WE’RE GOING
  9. 9. A DIFFERENT BEAST Flickr: sofa
  10. 10. WHAT’S POSSIBLE
  11. 11. WHAT’S POSSIBLE
  12. 12. WHAT’S POSSIBLE
  13. 13. WHAT’S POSSIBLE Image: New York Times
  14. 14. BROADCASTER
  15. 15. BROADCASTER
  16. 16. BROADCASTER
  17. 17. BROADCASTER
  18. 18. BROADCASTER
  19. 19. LISTENING Image: wwworks
  20. 20. LISTENING
  21. 21. LISTENING
  22. 22. LISTENING Addictomatic
  23. 23. NEW POSSIBILITIES
  24. 24. WHAT’S POSSIBLE
  25. 25. WHAT’S POSSIBLE
  26. 26. WHAT’S POSSIBLE
  27. 27. WHAT’S POSSIBLE
  28. 28. WANT TO BE MORE HULK?
  29. 29. CHANGE & EVOLVE
  30. 30. BE HUMAN
  31. 31. BE HUMAN
  32. 32. BE HUMAN
  33. 33. STRATEGY BEFOREGADGETRY
  34. 34. EXPERIMENT
  35. 35. ASK QUESTIONS NOW
  36. 36. ASK QUESTIONS NOW
  37. 37. ASK QUESTIONS NOWidealware.org/reports/nonprofit-social-media-policy-workbook
  38. 38. Social media gives us abilitiesChange & adapt to use them well
  39. 39. CREATING GREAT CONTENTBe heard & create change
  40. 40. What should we sayon social media?
  41. 41. MATCH AUDIENCE &MESSAGE Your Youraudience Awesome issues & & what content! goalsthey want
  42. 42. Can you compete with thisnoise?
  43. 43. YOUR SOCIAL MEDIAGOALS
  44. 44. YOUR SOCIAL MEDIAGOALSBe seen as a thought leader in your issue areaIdentify & mobilize new people for your causeGet feedback or ideas on programs What are your goals?
  45. 45. KNOW YOURAUDIENCE Flickr:libertinus
  46. 46. What problem canmy nonprofit solvefor them?
  47. 47. WORKSHEET TIME
  48. 48. Where do their interestsand your missionconnect?
  49. 49. HERE’S THE DEAL What your supporters think about What you think Your about mission Family Your Rest of mission life Rest of life Work
  50. 50. SURVEY SAYS….
  51. 51. CONTENT ON-RAMPS GRIST
  52. 52. FOUNDATION FOREARLY LEARNING
  53. 53. AVOID THE PRESSRELEASE Your mission statement
  54. 54. AVOID THE PRESSRELEASE Ending hunger in Western Washington
  55. 55. AVOID THE PRESSRELEASE Nutrition Ending hunger in Western Washington
  56. 56. AVOID THE PRESSRELEASE Nutrition Ending hunger in Western Washington Food Waste
  57. 57. AVOID THE PRESSRELEASE Nutrition Ending hunger in Western Washington Food Gardening Waste
  58. 58. AVOID THE PRESSRELEASE Farm Bill Nutrition Ending hunger in Western Washington Food Gardening Waste
  59. 59. WORKSHEET TIME
  60. 60. WHICH WORKS BEST?
  61. 61. WHICH WORKS BEST? bit.ly/pewinternetAK
  62. 62. CUT THRU THE NOISE Audience Issues not press releases Pick right channel Flickr:semuthutan
  63. 63. QUESTIONS & COMMENTS
  64. 64. STAY IN TOUCH
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