Foraker Summit - Social Media That Works

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How nonprofits can use social media to make real change. Presented at Foraker Summit in April 2013.

How nonprofits can use social media to make real change. Presented at Foraker Summit in April 2013.

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  • 1. SOCIAL MEDIATHAT WORKSFORAKER SUMMIT @ZANARAMA #AKSummit
  • 2. AGENDA What makes social media different Adapt your organization’s culture Create content that moves people to action
  • 3. WE ALL LEARN TOGETHER
  • 4. DEFINITIONBroad definition of social media as networks, technology &tools that allow us to connect with others and shareinformation.
  • 5. WHAT’S POSSIBLE NOWsocial media’s unique capabilities
  • 6. WHERE WE’VE BEEN
  • 7. WHERE WE’VE BEEN
  • 8. WHERE WE’RE GOING
  • 9. A DIFFERENT BEAST Flickr: sofa
  • 10. WHAT’S POSSIBLE
  • 11. WHAT’S POSSIBLE
  • 12. WHAT’S POSSIBLE
  • 13. WHAT’S POSSIBLE Image: New York Times
  • 14. BROADCASTER
  • 15. BROADCASTER
  • 16. BROADCASTER
  • 17. BROADCASTER
  • 18. BROADCASTER
  • 19. LISTENING Image: wwworks
  • 20. LISTENING
  • 21. LISTENING
  • 22. LISTENING Addictomatic
  • 23. NEW POSSIBILITIES
  • 24. WHAT’S POSSIBLE
  • 25. WHAT’S POSSIBLE
  • 26. WHAT’S POSSIBLE
  • 27. WHAT’S POSSIBLE
  • 28. WANT TO BE MORE HULK?
  • 29. CHANGE & EVOLVE
  • 30. BE HUMAN
  • 31. BE HUMAN
  • 32. BE HUMAN
  • 33. STRATEGY BEFOREGADGETRY
  • 34. EXPERIMENT
  • 35. ASK QUESTIONS NOW
  • 36. ASK QUESTIONS NOW
  • 37. ASK QUESTIONS NOWidealware.org/reports/nonprofit-social-media-policy-workbook
  • 38. Social media gives us abilitiesChange & adapt to use them well
  • 39. CREATING GREAT CONTENTBe heard & create change
  • 40. What should we sayon social media?
  • 41. MATCH AUDIENCE &MESSAGE Your Youraudience Awesome issues & & what content! goalsthey want
  • 42. Can you compete with thisnoise?
  • 43. YOUR SOCIAL MEDIAGOALS
  • 44. YOUR SOCIAL MEDIAGOALSBe seen as a thought leader in your issue areaIdentify & mobilize new people for your causeGet feedback or ideas on programs What are your goals?
  • 45. KNOW YOURAUDIENCE Flickr:libertinus
  • 46. What problem canmy nonprofit solvefor them?
  • 47. WORKSHEET TIME
  • 48. Where do their interestsand your missionconnect?
  • 49. HERE’S THE DEAL What your supporters think about What you think Your about mission Family Your Rest of mission life Rest of life Work
  • 50. SURVEY SAYS….
  • 51. CONTENT ON-RAMPS GRIST
  • 52. FOUNDATION FOREARLY LEARNING
  • 53. AVOID THE PRESSRELEASE Your mission statement
  • 54. AVOID THE PRESSRELEASE Ending hunger in Western Washington
  • 55. AVOID THE PRESSRELEASE Nutrition Ending hunger in Western Washington
  • 56. AVOID THE PRESSRELEASE Nutrition Ending hunger in Western Washington Food Waste
  • 57. AVOID THE PRESSRELEASE Nutrition Ending hunger in Western Washington Food Gardening Waste
  • 58. AVOID THE PRESSRELEASE Farm Bill Nutrition Ending hunger in Western Washington Food Gardening Waste
  • 59. WORKSHEET TIME
  • 60. WHICH WORKS BEST?
  • 61. WHICH WORKS BEST? bit.ly/pewinternetAK
  • 62. CUT THRU THE NOISE Audience Issues not press releases Pick right channel Flickr:semuthutan
  • 63. QUESTIONS & COMMENTS
  • 64. STAY IN TOUCH