Emerging Communications for Community Foundations

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Community foundations are the heart of a community’s philanthropy. As communication and marketing capabilities evolve with social media and technology so do your abilities to get the attention of and …

Community foundations are the heart of a community’s philanthropy. As communication and marketing capabilities evolve with social media and technology so do your abilities to get the attention of and harness the generosity of your community. These tools allow your foundation to enact your mission in new ways, often with less cost & stress than you might think. Includes how your foundation can better share your stories, start conversations and reach new audiences, all while building a culture of philanthropy. This presentation includes many replicable examples from philanthropy and be applicable to foundations of all sizes. Presented at Philanthropy Northwest community foundation convening in September 2012.

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Transcript

  • 1. EMERGINGCOMMUNICATIONTRENDSPhilanthropy NorthwestCommunity Foundations ConveningSeptember 2012
  • 2. In the next hour•  Understanding social media•  What’s possible now for your foundation•  What you need to do to prepare
  • 3. WHERE HAVE WE BEEN ANDWHERE ARE WE GOING?
  • 4. definitionBroad definition of social media as networks, technology &tools that allow us to connect with others and shareinformation.
  • 5. where we’ve been
  • 6. where we’ve been
  • 7. Where we’re going
  • 8. Where we’re going
  • 9. WHAT’S POSSIBLE NOWListeningSharingWorking
  • 10. listen
  • 11. Listen
  • 12. Listen
  • 13. Listening tools•  Google alerts (your foundation’s name, region, granting categories)•  Twitter search•  Netvibes or Addictomatic for setting up dashboards on keywords, thought leaders and more.
  • 14. SHAREWho you areYour grantees & how you’re helping
  • 15. share – who you are
  • 16. share – who you are
  • 17. share – who you are
  • 18. share
  • 19. Share – grantees
  • 20. Share – grantees
  • 21. Share – grantees
  • 22. Share – grantees
  • 23. WORK IN NEW WAYSMore than grantmaking & DAF’s
  • 24. Work in new ways
  • 25. Work in new ways
  • 26. Work in new ways
  • 27. Work in new ways
  • 28. GET READYFocusCultureResources
  • 29. focus
  • 30. culture
  • 31. culture
  • 32. culture Basically, we got in the habit of expecting to post anything and everything unless someone could provide very compelling reasons not to. Compelling reasons did not include "Weve never done that before" or "No other foundation in our area is doing that.”Marie DeatherageCommunications DirectorMeyer Memorial Trust
  • 33. resources
  • 34. resources•  Glass Pockets – www.glasspockets.org•  Foundation resources- http://bit.ly/ foundationresources
  • 35. Thank you Reach me at: Zan @ MixtapeCommunications.com Twitter - @zanarama