EMERGINGCOMMUNICATIONTRENDSPhilanthropy NorthwestCommunity Foundations ConveningSeptember 2012
In the next hour•  Understanding social media•  What’s possible now for your foundation•  What you need to do to prepare
WHERE HAVE WE BEEN ANDWHERE ARE WE GOING?
definitionBroad definition of social media as networks, technology &tools that allow us to connect with others and sharein...
where we’ve been
where we’ve been
Where we’re going
Where we’re going
WHAT’S POSSIBLE NOWListeningSharingWorking
listen
Listen
Listen
Listening tools•  Google alerts (your foundation’s name, region, granting categories)•  Twitter search•  Netvibes or Addic...
SHAREWho you areYour grantees & how you’re helping
share – who you are
share – who you are
share – who you are
share
Share – grantees
Share – grantees
Share – grantees
Share – grantees
WORK IN NEW WAYSMore than grantmaking & DAF’s
Work in new ways
Work in new ways
Work in new ways
Work in new ways
GET READYFocusCultureResources
focus
culture
culture
culture Basically, we got in the habit of expecting to post anything    and everything unless someone could provide very  ...
resources
resources•  Glass Pockets – www.glasspockets.org•  Foundation resources- http://bit.ly/ foundationresources
Thank you            Reach me at:            Zan @            MixtapeCommunications.com            Twitter - @zanarama
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Emerging Communications for Community Foundations

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Community foundations are the heart of a community’s philanthropy. As communication and marketing capabilities evolve with social media and technology so do your abilities to get the attention of and harness the generosity of your community. These tools allow your foundation to enact your mission in new ways, often with less cost & stress than you might think. Includes how your foundation can better share your stories, start conversations and reach new audiences, all while building a culture of philanthropy. This presentation includes many replicable examples from philanthropy and be applicable to foundations of all sizes. Presented at Philanthropy Northwest community foundation convening in September 2012.

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Emerging Communications for Community Foundations

  1. 1. EMERGINGCOMMUNICATIONTRENDSPhilanthropy NorthwestCommunity Foundations ConveningSeptember 2012
  2. 2. In the next hour•  Understanding social media•  What’s possible now for your foundation•  What you need to do to prepare
  3. 3. WHERE HAVE WE BEEN ANDWHERE ARE WE GOING?
  4. 4. definitionBroad definition of social media as networks, technology &tools that allow us to connect with others and shareinformation.
  5. 5. where we’ve been
  6. 6. where we’ve been
  7. 7. Where we’re going
  8. 8. Where we’re going
  9. 9. WHAT’S POSSIBLE NOWListeningSharingWorking
  10. 10. listen
  11. 11. Listen
  12. 12. Listen
  13. 13. Listening tools•  Google alerts (your foundation’s name, region, granting categories)•  Twitter search•  Netvibes or Addictomatic for setting up dashboards on keywords, thought leaders and more.
  14. 14. SHAREWho you areYour grantees & how you’re helping
  15. 15. share – who you are
  16. 16. share – who you are
  17. 17. share – who you are
  18. 18. share
  19. 19. Share – grantees
  20. 20. Share – grantees
  21. 21. Share – grantees
  22. 22. Share – grantees
  23. 23. WORK IN NEW WAYSMore than grantmaking & DAF’s
  24. 24. Work in new ways
  25. 25. Work in new ways
  26. 26. Work in new ways
  27. 27. Work in new ways
  28. 28. GET READYFocusCultureResources
  29. 29. focus
  30. 30. culture
  31. 31. culture
  32. 32. culture Basically, we got in the habit of expecting to post anything and everything unless someone could provide very compelling reasons not to. Compelling reasons did not include "Weve never done that before" or "No other foundation in our area is doing that.”Marie DeatherageCommunications DirectorMeyer Memorial Trust
  33. 33. resources
  34. 34. resources•  Glass Pockets – www.glasspockets.org•  Foundation resources- http://bit.ly/ foundationresources
  35. 35. Thank you Reach me at: Zan @ MixtapeCommunications.com Twitter - @zanarama
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