Content Curation for Nonprofits
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Content Curation for Nonprofits

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Is your nonprofit always wondering what you should share on social media and how you'll find the time to do it? This presentation helps you define your audience and what they want to hear and teaches ...

Is your nonprofit always wondering what you should share on social media and how you'll find the time to do it? This presentation helps you define your audience and what they want to hear and teaches you how to start curating content. Presented at Social Media for Nonprofits conference.

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    Content Curation for Nonprofits Content Curation for Nonprofits Presentation Transcript

    • HOW TO CREATECONTENT YOURAUDIENCEWANTSSOCIAL MEDIA FOR NONPROFITS@ ZANARAMA #SM4NP
    • What should we say onsocial media?How will I ever find thetime to create all thatcontent?
    • What people want tohear.You won’t. Curate.
    • Can you compete with thisnoise?
    • DEFINE YOURAUDIENCE Flickr:libertinus
    • What problem canmy nonprofit solve for them?
    • Where do theirinterests and your mission connect?
    • TOOL TIME Go to bit.ly/ personatemplate Download a template for creating audience personas from Hubspot.
    • HERE’S THE DEAL What your supporters think about Your What you think mission about Family Your Rest of mission life Rest of life Work
    • CONTENT ON-RAMPS GRIST
    • FOUNDATION FOREARLY LEARNING
    • Food Waste Farm Bill Nutrition Gardening mission Ending Hunger instatement Western Washington
    • TOOL TIME Go to bit.ly/issueuniverse Download a worksheet for creating your own issue universe.
    • CONGRATULATIONS! YOU’RE HALFWAY THERE. Flickr:bernatcg
    • What should we sayon social media?How will I ever findthe time to create allthat content?
    • WHAT IS CONTENTCURATION? Content curation is the process of sorting through the vast amounts of content on the web Content Curation basically means that – and presenting it in a out of all the content meaningful and organized way you find on the social around a specific theme. The web – you pass on the work involves sifting, sorting, most valuable stuff to arranging, and publishing your network. information. Michiel Gaasterland Beth Kanter
    • GET CURATING Saves you time Positions your organization as trustworthy source Keeps you up to date
    • GET CURATINGListen & find contentOrganize itShare it
    • LISTEN & FIND Flickr:wwworks
    • LISTEN & FINDCONTENT
    • LISTEN & FINDCONTENT
    • LISTEN & FINDCONTENT Flickr: acagamic
    • LISTEN & FINDCONTENT
    • TOOL TIME Create simple to complex listening dashboards with: Netvibes Protopage Addictomatic
    • GET ORGANIZED Flickr:marirn
    • GET ORGANIZED Fodder for blog posts ‘Best of’ email newsletter or post Share to Facebook or Twitter Share with colleaguesFlickr:kasaa
    • TOOL TIME Quickly tag & organize content you find online or anywhere. Evernote
    • EVERNOTE kulowiectech.blogspot.com
    • TOOL TIME Keep track of content you find & share in real time. Scoop.it
    • SCOOP.IT
    • TOOL TIME Make the Internets do your bidding. IFTTT
    • IFTTT
    • SHARE Flickr:carlos_maya
    • YOUTUBE - FAVORITES
    • PAPER.LI
    • STORIFY.COM
    • DON’T FORGET Quality over quantity Add your voice Attribute & share alike Flickr:jenniwaterloo
    • WHEN DONE RIGHT
    • LET ME KNOW HOW ITGOES Reach me at: Zan@MixtapeCommunications.com Twitter - @zanarama