HOW TO CREATECONTENT YOURAUDIENCEWANTSSOCIAL MEDIA FOR NONPROFITS@ ZANARAMA                    #SM4NP
What should we say onsocial media?How will I ever find thetime to create all thatcontent?
What people want tohear.You won’t. Curate.
Can you compete with thisnoise?
DEFINE YOURAUDIENCE              Flickr:libertinus
What problem canmy nonprofit solve        for them?
Where do theirinterests and your mission connect?
TOOL TIME            Go to            bit.ly/            personatemplate            Download a            template for    ...
HERE’S THE DEAL What your supporters     think about                   Your     What you think                  mission   ...
CONTENT ON-RAMPS GRIST
FOUNDATION FOREARLY LEARNING
Food                                           Waste                                                   Farm Bill          ...
TOOL TIME   Go to            bit.ly/issueuniverse            Download a            worksheet for            creating your ...
CONGRATULATIONS! YOU’RE        HALFWAY THERE.                Flickr:bernatcg
What should we sayon social media?How will I ever findthe time to create allthat content?
WHAT IS CONTENTCURATION? Content curation is the process of sorting through the vast amounts of content on the web     Con...
GET CURATING                          Saves you time               Positions your organization                     as trus...
GET CURATINGListen & find contentOrganize itShare it
LISTEN & FIND                Flickr:wwworks
LISTEN & FINDCONTENT
LISTEN & FINDCONTENT
LISTEN & FINDCONTENT                Flickr: acagamic
LISTEN & FINDCONTENT
TOOL TIME        Create simple to complex            listening dashboards                            with:                ...
GET ORGANIZED                Flickr:marirn
GET ORGANIZED                Fodder for blog posts                      ‘Best of’ email                   newsletter or po...
TOOL TIME            Quickly tag & organize            content you find online                      or anywhere.          ...
EVERNOTE           kulowiectech.blogspot.com
TOOL TIME        Keep track of content you         find & share in real time.                        Scoop.it
SCOOP.IT
TOOL TIME            Make the Internets do                   your bidding.                          IFTTT
IFTTT
SHARE        Flickr:carlos_maya
YOUTUBE - FAVORITES
PAPER.LI
STORIFY.COM
DON’T FORGET                Quality over quantity                      Add your voice               Attribute & share alik...
WHEN DONE RIGHT
LET ME KNOW HOW ITGOES                       Reach me at:           Zan@MixtapeCommunications.com                  Twitter...
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Content Curation for Nonprofits

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Is your nonprofit always wondering what you should share on social media and how you'll find the time to do it? This presentation helps you define your audience and what they want to hear and teaches you how to start curating content. Presented at Social Media for Nonprofits conference.

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Content Curation for Nonprofits

  1. 1. HOW TO CREATECONTENT YOURAUDIENCEWANTSSOCIAL MEDIA FOR NONPROFITS@ ZANARAMA #SM4NP
  2. 2. What should we say onsocial media?How will I ever find thetime to create all thatcontent?
  3. 3. What people want tohear.You won’t. Curate.
  4. 4. Can you compete with thisnoise?
  5. 5. DEFINE YOURAUDIENCE Flickr:libertinus
  6. 6. What problem canmy nonprofit solve for them?
  7. 7. Where do theirinterests and your mission connect?
  8. 8. TOOL TIME Go to bit.ly/ personatemplate Download a template for creating audience personas from Hubspot.
  9. 9. HERE’S THE DEAL What your supporters think about Your What you think mission about Family Your Rest of mission life Rest of life Work
  10. 10. CONTENT ON-RAMPS GRIST
  11. 11. FOUNDATION FOREARLY LEARNING
  12. 12. Food Waste Farm Bill Nutrition Gardening mission Ending Hunger instatement Western Washington
  13. 13. TOOL TIME Go to bit.ly/issueuniverse Download a worksheet for creating your own issue universe.
  14. 14. CONGRATULATIONS! YOU’RE HALFWAY THERE. Flickr:bernatcg
  15. 15. What should we sayon social media?How will I ever findthe time to create allthat content?
  16. 16. WHAT IS CONTENTCURATION? Content curation is the process of sorting through the vast amounts of content on the web Content Curation basically means that – and presenting it in a out of all the content meaningful and organized way you find on the social around a specific theme. The web – you pass on the work involves sifting, sorting, most valuable stuff to arranging, and publishing your network. information. Michiel Gaasterland Beth Kanter
  17. 17. GET CURATING Saves you time Positions your organization as trustworthy source Keeps you up to date
  18. 18. GET CURATINGListen & find contentOrganize itShare it
  19. 19. LISTEN & FIND Flickr:wwworks
  20. 20. LISTEN & FINDCONTENT
  21. 21. LISTEN & FINDCONTENT
  22. 22. LISTEN & FINDCONTENT Flickr: acagamic
  23. 23. LISTEN & FINDCONTENT
  24. 24. TOOL TIME Create simple to complex listening dashboards with: Netvibes Protopage Addictomatic
  25. 25. GET ORGANIZED Flickr:marirn
  26. 26. GET ORGANIZED Fodder for blog posts ‘Best of’ email newsletter or post Share to Facebook or Twitter Share with colleaguesFlickr:kasaa
  27. 27. TOOL TIME Quickly tag & organize content you find online or anywhere. Evernote
  28. 28. EVERNOTE kulowiectech.blogspot.com
  29. 29. TOOL TIME Keep track of content you find & share in real time. Scoop.it
  30. 30. SCOOP.IT
  31. 31. TOOL TIME Make the Internets do your bidding. IFTTT
  32. 32. IFTTT
  33. 33. SHARE Flickr:carlos_maya
  34. 34. YOUTUBE - FAVORITES
  35. 35. PAPER.LI
  36. 36. STORIFY.COM
  37. 37. DON’T FORGET Quality over quantity Add your voice Attribute & share alike Flickr:jenniwaterloo
  38. 38. WHEN DONE RIGHT
  39. 39. LET ME KNOW HOW ITGOES Reach me at: Zan@MixtapeCommunications.com Twitter - @zanarama
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