Building successful nonprofit brands
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Building successful nonprofit brands

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Elements of a successful nonprofit brand.

Elements of a successful nonprofit brand.

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Building successful nonprofit brands Building successful nonprofit brands Presentation Transcript

  • Successful NonprofitBrands
  • We think of brand as
  • Brand iseverything
  • More than logo
  • Build it & they willcome
  • Grounded & responsivehttp://brand.actionforchildren.org.uk/content/232/Our-brand
  • How does your brand show up?
  • Who’s your audience?
  • Differentiate
  • Differentiate
  • Differentiate
  • Trust & connection
  • Never done
  • Brand issacrifice
  • Focus
  • What your brandcan’t do
  • Transparent& authentic,or else
  • Managing & livingyour brand
  • Share before control
  • Why before how
  • Know your audience
  • Seattle WorksBrand exercise
  • Brand Evaluation !   Where are they strongest? !   Where can they improve?
  • Robin Hood update“When I teach CRAM now, I have made the M intomessenger as a way to discuss the increasingimportance of WHO is speaking for a cause.  Ithink the WHO is the power of social media.”My four questions for testing CRAM, which Ideveloped post-book.  You’ve got to answer foryour audience: Why me? What for?Why now? Who says?