Building successful nonprofit brands

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Elements of a successful nonprofit brand.

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Building successful nonprofit brands

  1. 1. Successful NonprofitBrands
  2. 2. We think of brand as
  3. 3. Brand iseverything
  4. 4. More than logo
  5. 5. Build it & they willcome
  6. 6. Grounded & responsivehttp://brand.actionforchildren.org.uk/content/232/Our-brand
  7. 7. How does your brand show up?
  8. 8. Who’s your audience?
  9. 9. Differentiate
  10. 10. Differentiate
  11. 11. Differentiate
  12. 12. Trust & connection
  13. 13. Never done
  14. 14. Brand issacrifice
  15. 15. Focus
  16. 16. What your brandcan’t do
  17. 17. Transparent& authentic,or else
  18. 18. Managing & livingyour brand
  19. 19. Share before control
  20. 20. Why before how
  21. 21. Know your audience
  22. 22. Seattle WorksBrand exercise
  23. 23. Brand Evaluation !   Where are they strongest? !   Where can they improve?
  24. 24. Robin Hood update“When I teach CRAM now, I have made the M intomessenger as a way to discuss the increasingimportance of WHO is speaking for a cause.  Ithink the WHO is the power of social media.”My four questions for testing CRAM, which Ideveloped post-book.  You’ve got to answer foryour audience: Why me? What for?Why now? Who says?

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