Your SlideShare is downloading. ×
0
Successful NonprofitBrands
We think of brand as
Brand iseverything
More than logo
Build it & they willcome
Grounded & responsivehttp://brand.actionforchildren.org.uk/content/232/Our-brand
How does your brand show up?
Who’s your audience?
Differentiate
Differentiate
Differentiate
Trust & connection
Never done
Brand issacrifice
Focus
What your brandcan’t do
Transparent& authentic,or else
Managing & livingyour brand
Share before control
Why before how
Know your audience
Seattle WorksBrand exercise
Brand Evaluation        !   Where are          they          strongest?        !   Where can          they          improve?
Robin Hood update“When I teach CRAM now, I have made the M intomessenger as a way to discuss the increasingimportance of W...
Building successful nonprofit brands
Building successful nonprofit brands
Building successful nonprofit brands
Building successful nonprofit brands
Building successful nonprofit brands
Upcoming SlideShare
Loading in...5
×

Building successful nonprofit brands

1,133

Published on

Elements of a successful nonprofit brand.

Published in: Business, Technology
0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total Views
1,133
On Slideshare
0
From Embeds
0
Number of Embeds
2
Actions
Shares
0
Downloads
13
Comments
0
Likes
0
Embeds 0
No embeds

No notes for slide

Transcript of "Building successful nonprofit brands"

  1. 1. Successful NonprofitBrands
  2. 2. We think of brand as
  3. 3. Brand iseverything
  4. 4. More than logo
  5. 5. Build it & they willcome
  6. 6. Grounded & responsivehttp://brand.actionforchildren.org.uk/content/232/Our-brand
  7. 7. How does your brand show up?
  8. 8. Who’s your audience?
  9. 9. Differentiate
  10. 10. Differentiate
  11. 11. Differentiate
  12. 12. Trust & connection
  13. 13. Never done
  14. 14. Brand issacrifice
  15. 15. Focus
  16. 16. What your brandcan’t do
  17. 17. Transparent& authentic,or else
  18. 18. Managing & livingyour brand
  19. 19. Share before control
  20. 20. Why before how
  21. 21. Know your audience
  22. 22. Seattle WorksBrand exercise
  23. 23. Brand Evaluation !   Where are they strongest? !   Where can they improve?
  24. 24. Robin Hood update“When I teach CRAM now, I have made the M intomessenger as a way to discuss the increasingimportance of WHO is speaking for a cause.  Ithink the WHO is the power of social media.”My four questions for testing CRAM, which Ideveloped post-book.  You’ve got to answer foryour audience: Why me? What for?Why now? Who says?
  1. A particular slide catching your eye?

    Clipping is a handy way to collect important slides you want to go back to later.

×