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Building successful nonprofit brands

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Elements of a successful nonprofit brand.

Elements of a successful nonprofit brand.

Published in Business , Technology
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Transcript

  • 1. Successful NonprofitBrands
  • 2. We think of brand as
  • 3. Brand iseverything
  • 4. More than logo
  • 5. Build it & they willcome
  • 6. Grounded & responsivehttp://brand.actionforchildren.org.uk/content/232/Our-brand
  • 7. How does your brand show up?
  • 8. Who’s your audience?
  • 9. Differentiate
  • 10. Differentiate
  • 11. Differentiate
  • 12. Trust & connection
  • 13. Never done
  • 14. Brand issacrifice
  • 15. Focus
  • 16. What your brandcan’t do
  • 17. Transparent& authentic,or else
  • 18. Managing & livingyour brand
  • 19. Share before control
  • 20. Why before how
  • 21. Know your audience
  • 22. Seattle WorksBrand exercise
  • 23. Brand Evaluation !   Where are they strongest? !   Where can they improve?
  • 24. Robin Hood update“When I teach CRAM now, I have made the M intomessenger as a way to discuss the increasingimportance of WHO is speaking for a cause.  Ithink the WHO is the power of social media.”My four questions for testing CRAM, which Ideveloped post-book.  You’ve got to answer foryour audience: Why me? What for?Why now? Who says?