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Building successful nonprofit brands
Building successful nonprofit brands
Building successful nonprofit brands
Building successful nonprofit brands
Building successful nonprofit brands
Building successful nonprofit brands
Building successful nonprofit brands
Building successful nonprofit brands
Building successful nonprofit brands
Building successful nonprofit brands
Building successful nonprofit brands
Building successful nonprofit brands
Building successful nonprofit brands
Building successful nonprofit brands
Building successful nonprofit brands
Building successful nonprofit brands
Building successful nonprofit brands
Building successful nonprofit brands
Building successful nonprofit brands
Building successful nonprofit brands
Building successful nonprofit brands
Building successful nonprofit brands
Building successful nonprofit brands
Building successful nonprofit brands
Building successful nonprofit brands
Building successful nonprofit brands
Building successful nonprofit brands
Building successful nonprofit brands
Building successful nonprofit brands
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Building successful nonprofit brands

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Elements of a successful nonprofit brand.

Elements of a successful nonprofit brand.

Published in: Business, Technology
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  • 1. Successful NonprofitBrands
  • 2. We think of brand as
  • 3. Brand iseverything
  • 4. More than logo
  • 5. Build it & they willcome
  • 6. Grounded & responsivehttp://brand.actionforchildren.org.uk/content/232/Our-brand
  • 7. How does your brand show up?
  • 8. Who’s your audience?
  • 9. Differentiate
  • 10. Differentiate
  • 11. Differentiate
  • 12. Trust & connection
  • 13. Never done
  • 14. Brand issacrifice
  • 15. Focus
  • 16. What your brandcan’t do
  • 17. Transparent& authentic,or else
  • 18. Managing & livingyour brand
  • 19. Share before control
  • 20. Why before how
  • 21. Know your audience
  • 22. Seattle WorksBrand exercise
  • 23. Brand Evaluation !   Where are they strongest? !   Where can they improve?
  • 24. Robin Hood update“When I teach CRAM now, I have made the M intomessenger as a way to discuss the increasingimportance of WHO is speaking for a cause.  Ithink the WHO is the power of social media.”My four questions for testing CRAM, which Ideveloped post-book.  You’ve got to answer foryour audience: Why me? What for?Why now? Who says?

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