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Better Fundraising with Social Media

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From awareness to stewardship, how to use social media to augment & improve your fundraising. …

From awareness to stewardship, how to use social media to augment & improve your fundraising.

Originally presented at the Spring 2012 Northwest Development Officers Association Conference (NDOA)

Published in: Business, Technology

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  • 1. SOCIALMEDIA &FUNDRAISINGNDOA SPRING CONFERENCE
  • 2. BEFORE WE START…Social media = broad set of tools & tech that allow usto share content
  • 3. BEFORE WE START…Most effective when part of a strong communications eco-system
  • 4. AWARENESSSocial media excels at helping you find people who care about yourcause and making it easier for them to find you. Flickr:designsbykari
  • 5. AWARENESS: YOU FIND THEM
  • 6. AWARENESS: YOU FIND THEM
  • 7. AWARENESS: YOU FIND THEM
  • 8. AWARENESS: YOU FIND THEM
  • 9. AWARENESS: THEY FIND YOU
  • 10. AWARENESS: THEY FIND YOU
  • 11. AWARENESS: THEY FIND YOU
  • 12. AWARENESS: THEY FIND YOU
  • 13. AWARENESS: THEY FIND YOU
  • 14. AWARENESS You find supporters - search They find you – content & SEO
  • 15. CULTIVATIONOnce you’ve introduced people to your organization use socialmedia to get to know you and your impact better and to find waysto get involved. Flickr:Anolobb
  • 16. CULTIVATION: GETTING TOKNOW YOU
  • 17. CULTIVATION: GETTING TOKNOW YOU
  • 18. CULTIVATION: GETTING TOKNOW YOU
  • 19. CULTIVATION: EASY ACTIONS
  • 20. CULTIVATION: EASY ACTIONS
  • 21. CULTIVATION: EASY ACTIONS
  • 22. CULTIVATION: EASY ACTIONS
  • 23. CULTIVATION: EASY ACTIONS
  • 24. CULTIVATION: EASY ACTION
  • 25. CULTIVATION Storytelling - your work & personality Easy actions that bring people closer
  • 26. SOLICITINGSocial media isn’t a cash register… yet. Image:Flickr:garryknight
  • 27. SOLICIT:ONLINEGIVING
  • 28. SOLICITATION: TOOLS
  • 29. SOLICITATION: TOOLS
  • 30. SOLICIT: BUILD IT BEFORE YOUNEED IT
  • 31. SOLICIT: ASK
  • 32. SOLICIT: ASK
  • 33. SOLICIT: ASK
  • 34. SOLICIT: ASK
  • 35. SOLICIT: PEER-TO-PEERFUNDRAISING
  • 36. SOLICIT: GIVING ECOSYSTEM
  • 37. SOLICIT Tie to offline solicitations Urgency & Immediate Peer to peer fundraising
  • 38. STEWARDSHIPFrom quick photos to detailed annual reports, social mediashows your donors how their gifts made a difference.
  • 39. STEWARDSHIP: SHOWWHAT HAPPENED
  • 40. STEWARDSHIP: SHOWWHAT HAPPENED
  • 41. STEWARDSHIP: SHOWWHAT HAPPENED
  • 42. STEWARDSHIP: ANNUALREPORTS
  • 43. STEWARDSHIP: RECOGNIZE
  • 44. STEWARDSHIP: RECOGNIZE
  • 45. STEWARDSHIP: THANKING
  • 46. STEWARDSHIP: THANKING
  • 47. STEWARDSHIP: THANKING
  • 48. STEWARDSHIP Show what happened Re-think annual report Recognize & thank
  • 49. SOCIAL MEDIA &FUNDRAISING How will you use social media for your fundraising? What questions do you have?
  • 50. STAY IN TOUCH Zan McColloch-Lussier DJ & Idea Generator Mixtape Communications zan@mixtapecommunications.com @zanarama on Twitter Today’s slides at Slideshare.net/MixtapeCo

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