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Better Fundraising with Social Media
 

Better Fundraising with Social Media

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From awareness to stewardship, how to use social media to augment & improve your fundraising. ...

From awareness to stewardship, how to use social media to augment & improve your fundraising.

Originally presented at the Spring 2012 Northwest Development Officers Association Conference (NDOA)

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    Better Fundraising with Social Media Better Fundraising with Social Media Presentation Transcript

    • SOCIALMEDIA &FUNDRAISINGNDOA SPRING CONFERENCE
    • BEFORE WE START…Social media = broad set of tools & tech that allow usto share content
    • BEFORE WE START…Most effective when part of a strong communications eco-system
    • AWARENESSSocial media excels at helping you find people who care about yourcause and making it easier for them to find you. Flickr:designsbykari
    • AWARENESS: YOU FIND THEM
    • AWARENESS: YOU FIND THEM
    • AWARENESS: YOU FIND THEM
    • AWARENESS: YOU FIND THEM
    • AWARENESS: THEY FIND YOU
    • AWARENESS: THEY FIND YOU
    • AWARENESS: THEY FIND YOU
    • AWARENESS: THEY FIND YOU
    • AWARENESS: THEY FIND YOU
    • AWARENESS You find supporters - search They find you – content & SEO
    • CULTIVATIONOnce you’ve introduced people to your organization use socialmedia to get to know you and your impact better and to find waysto get involved. Flickr:Anolobb
    • CULTIVATION: GETTING TOKNOW YOU
    • CULTIVATION: GETTING TOKNOW YOU
    • CULTIVATION: GETTING TOKNOW YOU
    • CULTIVATION: EASY ACTIONS
    • CULTIVATION: EASY ACTIONS
    • CULTIVATION: EASY ACTIONS
    • CULTIVATION: EASY ACTIONS
    • CULTIVATION: EASY ACTIONS
    • CULTIVATION: EASY ACTION
    • CULTIVATION Storytelling - your work & personality Easy actions that bring people closer
    • SOLICITINGSocial media isn’t a cash register… yet. Image:Flickr:garryknight
    • SOLICIT:ONLINEGIVING
    • SOLICITATION: TOOLS
    • SOLICITATION: TOOLS
    • SOLICIT: BUILD IT BEFORE YOUNEED IT
    • SOLICIT: ASK
    • SOLICIT: ASK
    • SOLICIT: ASK
    • SOLICIT: ASK
    • SOLICIT: PEER-TO-PEERFUNDRAISING
    • SOLICIT: GIVING ECOSYSTEM
    • SOLICIT Tie to offline solicitations Urgency & Immediate Peer to peer fundraising
    • STEWARDSHIPFrom quick photos to detailed annual reports, social mediashows your donors how their gifts made a difference.
    • STEWARDSHIP: SHOWWHAT HAPPENED
    • STEWARDSHIP: SHOWWHAT HAPPENED
    • STEWARDSHIP: SHOWWHAT HAPPENED
    • STEWARDSHIP: ANNUALREPORTS
    • STEWARDSHIP: RECOGNIZE
    • STEWARDSHIP: RECOGNIZE
    • STEWARDSHIP: THANKING
    • STEWARDSHIP: THANKING
    • STEWARDSHIP: THANKING
    • STEWARDSHIP Show what happened Re-think annual report Recognize & thank
    • SOCIAL MEDIA &FUNDRAISING How will you use social media for your fundraising? What questions do you have?
    • STAY IN TOUCH Zan McColloch-Lussier DJ & Idea Generator Mixtape Communications zan@mixtapecommunications.com @zanarama on Twitter Today’s slides at Slideshare.net/MixtapeCo