Better Fundraising with Social Media

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From awareness to stewardship, how to use social media to augment & improve your fundraising.

Originally presented at the Spring 2012 Northwest Development Officers Association Conference (NDOA)

Published in: Business, Technology
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Better Fundraising with Social Media

  1. 1. SOCIALMEDIA &FUNDRAISINGNDOA SPRING CONFERENCE
  2. 2. BEFORE WE START…Social media = broad set of tools & tech that allow usto share content
  3. 3. BEFORE WE START…Most effective when part of a strong communications eco-system
  4. 4. AWARENESSSocial media excels at helping you find people who care about yourcause and making it easier for them to find you. Flickr:designsbykari
  5. 5. AWARENESS: YOU FIND THEM
  6. 6. AWARENESS: YOU FIND THEM
  7. 7. AWARENESS: YOU FIND THEM
  8. 8. AWARENESS: YOU FIND THEM
  9. 9. AWARENESS: THEY FIND YOU
  10. 10. AWARENESS: THEY FIND YOU
  11. 11. AWARENESS: THEY FIND YOU
  12. 12. AWARENESS: THEY FIND YOU
  13. 13. AWARENESS: THEY FIND YOU
  14. 14. AWARENESS You find supporters - search They find you – content & SEO
  15. 15. CULTIVATIONOnce you’ve introduced people to your organization use socialmedia to get to know you and your impact better and to find waysto get involved. Flickr:Anolobb
  16. 16. CULTIVATION: GETTING TOKNOW YOU
  17. 17. CULTIVATION: GETTING TOKNOW YOU
  18. 18. CULTIVATION: GETTING TOKNOW YOU
  19. 19. CULTIVATION: EASY ACTIONS
  20. 20. CULTIVATION: EASY ACTIONS
  21. 21. CULTIVATION: EASY ACTIONS
  22. 22. CULTIVATION: EASY ACTIONS
  23. 23. CULTIVATION: EASY ACTIONS
  24. 24. CULTIVATION: EASY ACTION
  25. 25. CULTIVATION Storytelling - your work & personality Easy actions that bring people closer
  26. 26. SOLICITINGSocial media isn’t a cash register… yet. Image:Flickr:garryknight
  27. 27. SOLICIT:ONLINEGIVING
  28. 28. SOLICITATION: TOOLS
  29. 29. SOLICITATION: TOOLS
  30. 30. SOLICIT: BUILD IT BEFORE YOUNEED IT
  31. 31. SOLICIT: ASK
  32. 32. SOLICIT: ASK
  33. 33. SOLICIT: ASK
  34. 34. SOLICIT: ASK
  35. 35. SOLICIT: PEER-TO-PEERFUNDRAISING
  36. 36. SOLICIT: GIVING ECOSYSTEM
  37. 37. SOLICIT Tie to offline solicitations Urgency & Immediate Peer to peer fundraising
  38. 38. STEWARDSHIPFrom quick photos to detailed annual reports, social mediashows your donors how their gifts made a difference.
  39. 39. STEWARDSHIP: SHOWWHAT HAPPENED
  40. 40. STEWARDSHIP: SHOWWHAT HAPPENED
  41. 41. STEWARDSHIP: SHOWWHAT HAPPENED
  42. 42. STEWARDSHIP: ANNUALREPORTS
  43. 43. STEWARDSHIP: RECOGNIZE
  44. 44. STEWARDSHIP: RECOGNIZE
  45. 45. STEWARDSHIP: THANKING
  46. 46. STEWARDSHIP: THANKING
  47. 47. STEWARDSHIP: THANKING
  48. 48. STEWARDSHIP Show what happened Re-think annual report Recognize & thank
  49. 49. SOCIAL MEDIA &FUNDRAISING How will you use social media for your fundraising? What questions do you have?
  50. 50. STAY IN TOUCH Zan McColloch-Lussier DJ & Idea Generator Mixtape Communications zan@mixtapecommunications.com @zanarama on Twitter Today’s slides at Slideshare.net/MixtapeCo
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