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Brands and Mixcloud
 

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Brands and Mixcloud

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Mixcloud can help brands get great music in front of their fans without fuss.

Mixcloud can help brands get great music in front of their fans without fuss.

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http://www.mixcloud.com 29913
http://localhost 141
http://www.x.mixcloud.com 67
http://old.mixcloud.com 60
http://192.168.56.101 38
http://www.linkedin.com 30
https://www.linkedin.com 18
http://translate.googleusercontent.com 15
http://131.253.14.98 5
https://www.facebook.com 4
http://131.253.14.66 3
https://twitter.com 3
http://padlet.com 1
http://www.beta.mixcloud.com 1
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  • Full Name Full Name Comment goes here.
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  • @batphink Hey Ben,

    Earned media value is calculated by summing the value of earned reach / brand impressions (at a variable CPM) and earned engagements (at a variable CPE).

    Happy to explain in more depth if you're interested. Hit me up on Twitter @benlwrnc.
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  • wow.........
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  • !!!!!!
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  • How did you calculate that earned media value?!!
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  • Klass !!
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Brands and Mixcloud Presentation Transcript

  • 1. 1
  • 2. An introduction Mixcloud is the world’s largest community of DJs, radio presenters and fans. Our licensed platform connects listeners to the best mixes and shows online. We develop and deliver credible music campaigns for world-class brands. 2
  • 3. All of our music is uploaded by our community. We are a home for: →  DJ mix sets →  Radio shows →  Podcasts →  Playlists →  Live recordings from events We collectively call these Cloudcasts We are curated by people - not machines 3
  • 4. We are experts at partnering brands with influential DJs for sponsorships and live appearances. We empower a community of tastemakers 4
  • 5. unique global listeners per month10million 18-34 70% 18-34 year olds, 65% male 500k DJs & Radio presenters 28mins average dwell time We have a global audience of millennials 5 Our community are passionate music fans, trendsetters and early adopters. They influence their peers, and love to share content with their friends.
  • 6. We offer 3 main brand solutions 6 Branded Content channel →  Owned music content →  Display and audio branding →  Engagement and reach guarantees Channel sponsorship →  Sponsor Mixcloud talent →  Display and audio branding →  Engagement and reach guarantees Display media →  Full page takeovers →  Reach creative millennials →  World-class CTR
  • 7. Red Bull: Thre3style DJ competition We also offer customizable solutions 7 •  Music insights and strategy •  Talent booking/sponsorship •  Music content production •  Content promotion/amplification •  Custom digital/web production •  DJ Competitions •  In-store music solutions
  • 8. We have delivered for world-class brands 8 These aren’t just brand logos. These represent countless hours of dedication and development with the partners we respect.
  • 9. 9 Thank you for your time.