Mitzi Jane Media Workshop for Nonprofits

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Mitzi Jane Media Workshop for Nonprofits

  1. 1. Mitzi Jane’s BasicBlogging Workshop
  2. 2. About• Wife and Mom• Blogger www.mitzieaker.com• Creator www.kids4AL.com• Ministry Consultant and Team Leader of the Children’s Resource Team at WMU• Author of Missions Moments• Kid Minister
  3. 3. What is a blog?
  4. 4. Why blog?• Communicate organization to individuals, groups, and stakeholders.
  5. 5. Why blog?• Communicate organization to individuals, groups, and stakeholders.• Mission and Vision
  6. 6. Why blog?• Differentiate from other non-profits
  7. 7. Why blog?• Differentiate from other non-profits• Share your stories
  8. 8. Why blog?• Differentiate from other non-profits• Share your stories• Share your heart
  9. 9. Perceptions vs. Reality
  10. 10. What drives a blogging strategy?1. MissionWhat is your organizational mission?
  11. 11. What drives a blogging strategy?1. MissionWhat is your organizational mission?2. GoalsWhat are your organizational goals?
  12. 12. What drives a blogging strategy?1. MissionWhat is your organizational mission?2. GoalsWhat are your organizational goals?3. AchievementWhat are the top 3 things you hope to achieve through social media?
  13. 13. What drives a blogging strategy?1. MissionWhat is your organizational mission?2. GoalsWhat are your organizational goals?3. AchievementWhat are the top 3 things you hope to achieve through social media?4. AudienceWho are you trying to reach? Ex. Demographics5. EngagementWhat are your top three priorities on engagement? Ex. Market research, creating a community of support, creating a platform for our organization (Michael Hyatt)
  14. 14. What drives a blogging strategy?1. MissionWhat is your organizational mission?2. GoalsWhat are your organizational goals?3. AchievementWhat are the top 3 things you hope to achieve through social media?4. AudienceWho are you trying to reach? Ex. Demographics5. EngagementWhat are your top three priorities of engagement? Ex. Market research, creating a community of support, creating a platform for our organization (Michael Hyatt)6. MessageWhat do you hope to communicate?
  15. 15. The Blog
  16. 16. The Blog Post
  17. 17. Content
  18. 18. Dated Design
  19. 19. Calendar
  20. 20. Social Media Campaign• Plan• Program• Prepare• Publish
  21. 21. Random Important Thoughts
  22. 22. Thank You!• Mitzi Jane Media• mitzijanemedia@gmail.com• 205-862-0629

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