Premiere condom 10 step mktg plan

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Premiere condom 10 step mktg plan

  1. 1. Mitsuharu F. Enatsu MD 070072 Jan 2011 10 Step Marketing Plan Premiere Condoms
  2. 4. <ul><li>PTM are sexually active men who seek exciting ways of contraception that maximizes pleasure for both them and their partners </li></ul><ul><li>Competitors include other condom manufacturers like Durex and alternative methods of contraception </li></ul><ul><li>Market sizes include the male population of reproductive age from class A or B who want safe and exciting sex </li></ul><ul><li>Products include quality condoms with unique motifs that offer thrilling ways of contraception. </li></ul><ul><li>Uses sexy stars for advertising </li></ul><ul><li>Strategically located at convenience stores, drug stores, and personal care shops, using a niche approach to succeed. </li></ul>
  3. 5. PTM Lifestyle Behavior Middle to Upper class men In sexually active relationships Pleasure seeking Sexually active, “ Party” people Prefer protected sex Looking for new ways to spice up their sex life Sexual satisfaction = better relationship with partner
  4. 6. I need to satisfy my sexual urges Great sex will strengthen my relationship I am a great lover I need to perform well in bed to satisfy my partner
  5. 7. Direct Competitors Indirect Competitors Variable Other Condom brands: Durex, Okamoto, Trust, Frenzy Birth control pills, Female condoms, spermicidal foam Price, Place (Kind of shop it is sold), avaliability Customer loyalty, reputation, differentiation
  6. 8. Variability of experience Vs Place (location, accessibility) Variability Premiere Other condoms Other methods of contraception Place Drug store Convenience store Personal care shops
  7. 9. The secret of exciting sex “ Pleasure and satisfy your partner in bed with our unique condoms ”
  8. 10. The market size is the male population in the Philippines of reproductive age
  9. 11. “ So thin it’s like there’s nothing there ” “ With raised pleasure dots to hit the right spot” “ Super sized bulb top for unrestricted pleasure” “ With a vibrating O-ring for earth shaking pleasure” “ Screw like design for an explosive finish”
  10. 12. <ul><li>Sexy stars </li></ul><ul><ul><li>Calendars, posters </li></ul></ul><ul><li>Men’s magazines </li></ul><ul><ul><li>FHM </li></ul></ul><ul><li>Events </li></ul><ul><ul><li>Poker, club endorsements </li></ul></ul><ul><li>Promos </li></ul><ul><ul><li>Cars </li></ul></ul><ul><li>Advertising </li></ul><ul><ul><li>commercials </li></ul></ul><ul><li>E-marketing </li></ul><ul><ul><li>Website, youtube </li></ul></ul>
  11. 19. Premiere condoms is strategically sold in stores with high foot traffic , male customer turnover , and in which it is easily accessible . 7-Eleven PCX Watsons Select
  12. 20. Very graphic and visual Bold and straight to the point Offers variation
  13. 21. <ul><li>PTM are sexually active men who seek exciting ways of contraception that maximizes pleasure for both them and their partners </li></ul><ul><li>Competitors include other condom manufacturers like Durex and alternative methods of contraception </li></ul><ul><li>Market sizes include the male population of reproductive age from class A or B who want safe and exciting sex </li></ul><ul><li>Products include quality condoms with unique motifs that offer thrilling ways of contraception. </li></ul><ul><li>Uses sexy stars for advertising </li></ul><ul><li>Strategically located at convenience stores, drug stores, and personal care shops, using a niche approach to succeed. </li></ul>
  14. 22. Mitsuharu F. Enatsu MD 070072 Jan 2011 10 Step Marketing Plan Premiere Condoms

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