Premiere condom 10 step mktg plan
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  • 1. Mitsuharu F. Enatsu MD 070072 Jan 2011 10 Step Marketing Plan Premiere Condoms
  • 2.  
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  • 4.
    • PTM are sexually active men who seek exciting ways of contraception that maximizes pleasure for both them and their partners
    • Competitors include other condom manufacturers like Durex and alternative methods of contraception
    • Market sizes include the male population of reproductive age from class A or B who want safe and exciting sex
    • Products include quality condoms with unique motifs that offer thrilling ways of contraception.
    • Uses sexy stars for advertising
    • Strategically located at convenience stores, drug stores, and personal care shops, using a niche approach to succeed.
  • 5. PTM Lifestyle Behavior Middle to Upper class men In sexually active relationships Pleasure seeking Sexually active, “ Party” people Prefer protected sex Looking for new ways to spice up their sex life Sexual satisfaction = better relationship with partner
  • 6. I need to satisfy my sexual urges Great sex will strengthen my relationship I am a great lover I need to perform well in bed to satisfy my partner
  • 7. Direct Competitors Indirect Competitors Variable Other Condom brands: Durex, Okamoto, Trust, Frenzy Birth control pills, Female condoms, spermicidal foam Price, Place (Kind of shop it is sold), avaliability Customer loyalty, reputation, differentiation
  • 8. Variability of experience Vs Place (location, accessibility) Variability Premiere Other condoms Other methods of contraception Place Drug store Convenience store Personal care shops
  • 9. The secret of exciting sex “ Pleasure and satisfy your partner in bed with our unique condoms ”
  • 10. The market size is the male population in the Philippines of reproductive age
  • 11. “ So thin it’s like there’s nothing there ” “ With raised pleasure dots to hit the right spot” “ Super sized bulb top for unrestricted pleasure” “ With a vibrating O-ring for earth shaking pleasure” “ Screw like design for an explosive finish”
  • 12.
    • Sexy stars
      • Calendars, posters
    • Men’s magazines
      • FHM
    • Events
      • Poker, club endorsements
    • Promos
      • Cars
    • Advertising
      • commercials
    • E-marketing
      • Website, youtube
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  • 19. Premiere condoms is strategically sold in stores with high foot traffic , male customer turnover , and in which it is easily accessible . 7-Eleven PCX Watsons Select
  • 20. Very graphic and visual Bold and straight to the point Offers variation
  • 21.
    • PTM are sexually active men who seek exciting ways of contraception that maximizes pleasure for both them and their partners
    • Competitors include other condom manufacturers like Durex and alternative methods of contraception
    • Market sizes include the male population of reproductive age from class A or B who want safe and exciting sex
    • Products include quality condoms with unique motifs that offer thrilling ways of contraception.
    • Uses sexy stars for advertising
    • Strategically located at convenience stores, drug stores, and personal care shops, using a niche approach to succeed.
  • 22. Mitsuharu F. Enatsu MD 070072 Jan 2011 10 Step Marketing Plan Premiere Condoms