Objectives<br /><ul><li>Make it easy for everyone to use a bike for short, urban trips.
Decrease dependence on cars and gas. Reduce downtown congestion.
Open door to active transportation.
Make the connection between active transportation and health.
Enhance urban vitality.</li></li></ul><li> How bike sharing works<br />97% of trips by annual subscribers are under ½ hour.<br />68% of trips by 24-hour subscribers are under ½ hour.<br />
Who we are<br />Non-profit owner-operator<br />116 stations and 1,200 bikes<br />16 employees<br />Portable, solar-powered stations; open April – mid-November<br />Same equipment used in London, Washington DC, Montreal, Boston, Toronto, and Melbourne.<br />
Where, so far?<br />
By the Numbers<br />First Year Experience (June 10 – Nov. 7)<br /> 100,817 rides<br />29,077 24-hour subscriptions sold<br />1,302 1-year subscribers<br />1 bike lost<br />1 reported crash<br />0 accidents with injuries<br />2nd Year Experience to date (April 8th - ?)<br />193,000 rides<br />3,700 1-year subscribers<br />
Real time information<br />
https://secure.niceridemn.org/data2/bikeStations.xml<stations lastUpdate="1318282529277" version="2.0"><station> <id>2</id> <name>100 Main Street SE</name> <terminalName>30000</terminalName> <lat>44.984892</lat> <long>-93.256551</long> <installed>true</installed> <locked>false</locked> <nbBikes>10</nbBikes> <nbEmptyDocks>12</nbEmptyDocks></station<br />http://www.codeline-telemetry.com/maps/msp-depletion_summary.htm<br />
Active commutes<br />Physical inactivity is one of the<br />leading causes of death in <br />developed countries<br />Obesity in Minnesota<br /> < 10% <br /> 2010 24.8%<br />Active commuters cut their <br />odds of obesity by 50 percent. <br />They have lower blood pressure, <br />body mass and triglyceride levels.1<br />(1.) Penny Gordon-Larsen, University of North Carolina in Chapel Hill<br />
How many trips replaced car trips?<br />When asked to recall their most recent trip, 19% of Annual and 30-day subscribers reported they would have driven a car had it not been for Nice Ride.<br />
Choosing to Live Downtown and Drive Less<br />“In downtown Minneapolis, the average vacancy rate fell from 6 percent a year ago to just 1.2 percent during the second quarter. In downtown St. Paul, vacancies plummeted from 7.1 percent a year ago to .08 percent in June.”<br />“Renters squeezed in race for apartments,” Jim Buchta, Star Tribune, August 23, 2011.<br />2000 – 2010 Census<br />Downtown Minneapolis + 32%<br />Downtown St. Paul + 18%<br />Overall city population was flat<br />
Where do 1-year subscribers live?<br />The vast majority of subscribers live within Zip codes where we have stations.<br />
What did people use the bikes to do?<br />Most of the trips I take fall into this category:<br />What is your primary use of Nice Ride?<br />
How long were their trips?<br />24-hr subscribers take longer<br /> trips.<br />Annual subscribers are not a <br />significant source of revenue<br />beyond the cost of subscription.<br />
Where do 24-hour subscribers live?<br />
When did people ride?<br />Annual subscriber use peaks during the work week<br />Casual (24-hr) use peaks on weekends<br />Data visualizations by Alan Shilepsky and Alan Wernke of Wernke Consulting Services (www.wernke.com) <br />
Where did people ride?<br />Station locations influence usage patterns.<br />Stations with high usage tend to serve other stations with high usage.<br />
Where did people ride?<br />Back and forth. A lot. <br />
Where did people ride?<br />There and back again.<br />
What do people like?<br />Convenience factor is overwhelmingly cited as the thing subscribers like most about the system.<br />
Did having a subscription change behavior?<br />Subscribers reported an increase in biking among all groups.<br />
Regional Equity<br />Challenge: <br />How to serve a neighborhood that wants your service but lacks the multi-family density, retail destinations, and bicycle usage correlated with bike share demand?<br />Possible Solutions:<br /><ul><li>Community partners (non-profits, churches)