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How to produce, publish, and promote your podcast quickly and efficiently - presentation from Podcamp Dalllas, October 12, 2103
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How to produce, publish, and promote your podcast quickly and efficiently - presentation from Podcamp Dalllas, October 12, 2103


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Quick Postcast Workflow: From Recording to Publishing Putting out a podcast on a regular schedule can be a daunting challenge. In this session I will describe how to “fast-path” your workflow so that …

Quick Postcast Workflow: From Recording to Publishing Putting out a podcast on a regular schedule can be a daunting challenge. In this session I will describe how to “fast-path” your workflow so that you can get your shows produced and distributed as quickly and easily as possible.

About Mitch Todd: Mitch co-hosts the Online Stores Radio podcast with Gary Leland. In each podcast they discuss how to create and run a profitable eCommerce business. Mitch also blogs at Funny Science Fiction.

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  • 1. Quick(er) Podcast Workflow From Recording to Publishing to Promoting Mitch Todd Saturday, October 12, 13
  • 2. An efficient podcast workflow is a journey, not a destination.* *Apologies to Ralph Waldo Emerson Saturday, October 12, 13
  • 3. Background Co-hosting and producing podcast with Gary First podcast episode took 2 hours to record and all weekend to edit and publish Total time did not include planning, preproduction, and promotion This took way too long! There had to be a better way Began developing a workflow Saturday, October 12, 13
  • 4. Approaches that Didn’t Work Performing audio surgery on individual voice tracks Moving audio files among several different software applications Took way too long to clean up and assemble podcast Audio improvements not that noticable Saturday, October 12, 13
  • 5. Approaches that Didn’t Work Tried to save time by drafting show notes directly into the blog post during the show. Don’t do this! Focus your attention on what guests or co-hosts are saying so you have a better podcast Saturday, October 12, 13
  • 6. Improving the Process It’s iterative! Saturday, October 12, 13
  • 7. The Process 1. Planning 2.Pre-production 3.Production 4.Post-production 5.Publishing 6.Promotion • Saturday, October 12, 13 Must apply efficiency efforts to all 6 Ps
  • 8. 1. Planning Editorial calendar for a year Find guests Show name Format of show (segments?) Hardware/software choices Hosting choices Podcast artwork Marketing plan Saturday, October 12, 13
  • 9. HW/SW Options Record “live” using hardware - the Podcast Answerman (Cliff Ravenscraft) method http:/ / Faster, expensiver (buy cool hardware) Record in pieces - the Pat Flynn software method http:/ / Slower, easier(?) Saturday, October 12, 13
  • 10. HW/SW Options Do a Google Hangout. No need for Skype Get a video for YouTube Audio file for podcast Kien Tran’s Mobile Casting Option Saturday, October 12, 13
  • 11. HW/SW Options Starting out, I recommend using the Pat Flynn (record in pieces) method. Much cheaper Portable - all you need is a laptop, USB mic, and cable. You can podcast on vacation! When you’re ready to spend some money, use the Cliff Ravenscraft (hardware) method. Improved audio Faster (little or no editing) Saturday, October 12, 13
  • 12. Software Recording Audio Hijack Pro Piezo - cheaper than Audio Hijack Pro Levelator - great, free compression Skype - for phone calls Saturday, October 12, 13
  • 13. Software Mixing Garageband - free with Mac Audacity - free download Audition - part of Adobe Creative Cloud Saturday, October 12, 13
  • 14. Hardware In addition to microphone, mic stand, and headphones: Mixer (with mix-minus capability) Mic pre-amp Compressor Phone bridge Digital recorder Saturday, October 12, 13
  • 15. Hardware Advantages over software option: With all the right pieces, you can do the podcast like a “live” radio show Better sound (if you know what you’re doing) Look like a “real podcaster” Saturday, October 12, 13
  • 16. Podcast Hosting Libsyn Save on storage fees by outputting your audio to mono instead of stereo Can use 3rd-party mp3 encoding software to create smaller audio files Other options Blubrry Podomatic Podbean Saturday, October 12, 13
  • 17. 2. Pre-production Topic for the episode Create run sheet (which Gary won’t read) Schedule participants Set up and test equipment. I can do this in less than 5 minutes. Record intros and outros and bumpers Saturday, October 12, 13
  • 18. 3. Production Get everyone together (in person or on phone/Skype) Shut off things that make noise Press Record Go! Don’t forget CTAs - subscribe, comment, etc. Saturday, October 12, 13
  • 19. Organize Your Tools Don’t hunt for your software For Windows users, put your software shortcuts into a “Podcast” program group For Mac users, create a Podcast Space for your podcast software For linux users, write a script to launch your software Saturday, October 12, 13
  • 20. 4. Post-production 1. Clean up audio 2.Trim/cut what you don’t need 3.Compress 4.Assemble 5.Mix 6.Output Saturday, October 12, 13
  • 21. Learn Your Tools Import audio to specific tracks Move audio tracks around Apply effects to tracks Adjust audio levels of tracks Timeline navigation - important! Export audio - quality settings 128 kps mp3 (mono/stereo) Saturday, October 12, 13
  • 22. Organize your Directories and Files Create a Podcast directory Create subdirectories that make sense for you I just create a directory for each episode, for example, “Episode 8”, and throw all my related audio files into it. I put my music files in a separate podcast music directory. I don’t need a separate copy for each podcast episode. Saturday, October 12, 13
  • 23. Organize your Directories and Files Be consistent with file naming conventions. For example: Ep8Tease.wav, Ep8TeaseComp.wav Ep8Intro.wav, Ep8IntroComp.wav Ep8Rec.aiff, Ep8RecComp.aiff Ep8Outro.wav, Ep8OutroComp.wav Saturday, October 12, 13
  • 24. Timesavers Leave your podcast stuff set up 24/7 (doesn’t work if you have an S.O.) Use as few software applications as possible By recording in mono, I eliminated Audacity from my workflow - live podcasting Google Plus hangouts Use templates to avoid recreating the wheel for each episode. Saturday, October 12, 13
  • 25. Templates Blog Software - I use WordPress with the Powerpress plug-in Copy and paste last podcast episode post Don’t let your templates get stale. The format of your blog posts should evolve/improve. Audio Software - I use Garageband, but you can do something similar for Audacity or Audition Saturday, October 12, 13
  • 26. Garageband Template Saturday, October 12, 13
  • 27. 5. Publish Listen to entire podcast and take notes Compose show notes, including links, directly into blog post Pull good quotes for tweets (promotion) Upload finished podcast audio file to host Add feed to blog post (Powerpress) iTunes, Stitcher, etc. pick up feed Saturday, October 12, 13
  • 28. Podcast Episode Blog Post Format Title: For SEO and audience (Copyblogger) Heading1: For SEO and audience First paragraph: What questions are answered in this podcast? Second paragraph: Short summary of podcast, including guest (if there is one) Saturday, October 12, 13
  • 29. Podcast Episode Blog Post Format Third paragraph (make this heading2?): “In the 8th episode of the Make Money with Online Stores podcast, we discuss: Bullet points: main talking points. Some podcasts use time markers. Paragraph after bullet point: As always, you don’t want to miss this podcast!  Saturday, October 12, 13
  • 30. Podcast Episode Blog Post Format Heading1: “Links” List of links mentioned in the podcast Add calls to action: Subscribe, comment, etc. Maybe include an iTunes “Subscribe” button Be sure to add CTAs in your podcast, too Saturday, October 12, 13
  • 31. Podcast Website Our website has a static front page rather than showing the latest blog posts. I configured the main page so that the Powerpress player appears at the top of the page. Just below the Powerpress player, I include the following: This is episode 8 of the podcast: The Power of Pinterest with Cynthia Sanchez of Oh So Pinteresting Saturday, October 12, 13
  • 32. Layout of Main Page Website Title/banner Powerpress player In this episode of the podcast, ... Static content Saturday, October 12, 13
  • 33. Saturday, October 12, 13
  • 34. 6. Promote Create Facebook page for your podcast Twitter - tweet short quotes/summaries of podcast throughout the week Google+ - join relevant groups and promote there Don’t forget Pinterest, Instagram, and other sites Don’t forget to promote upcoming episodes! Saturday, October 12, 13
  • 35. 6. Promote Use Hootsuite or other tool to schedule as much of this as you can Organize your promotion tasks on a weekly schedule Saturday, October 12, 13
  • 36. Outsourcing Options Pay a service to do Intros, outros, bumpers, etc. Have a VA or freelancer do the postproduction Check out Pay a service to publish/syndicate it for you Saturday, October 12, 13
  • 37. Remember You’ve got to do all 6 Ps: planning, preproduction, production, post-production, publish, promote That’s a lot of P What I would look like as a zombie --------------> Saturday, October 12, 13
  • 38. And in Conclusion... Have a plan, follow it, and improve it Record in mono vs. stereo (save time and money) Use as few tools as possible Organize Saturday, October 12, 13
  • 39. And in Conclusion... Produce, publish, and promote podcast quickly and efficiently Make the best podcast you can, but Don’t obsess over it to the nth degree. Leave yourself enough time for a life, too. Saturday, October 12, 13