Introduction to Eventbrite's API for business partners

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Eventbrite's API has been integrated by 1,000s of developers, and over 80 service partners (MailChimp, SurveyMonkey, WordPress.com, etc). This document talks about the most popular use cases of the …

Eventbrite's API has been integrated by 1,000s of developers, and over 80 service partners (MailChimp, SurveyMonkey, WordPress.com, etc). This document talks about the most popular use cases of the Eventbrite and API and how we look at our popular partner program.

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  • 1. Eventbrite’s Platform and API
  • 2. Table of Contents 1. 2. 3. 4. 5. 6. Introduction Current Functionality Use cases Examples Benefits Resources
  • 3. Introduction Eventbrite’s API allows for developers to extend the utility of our platform by integrating users’ data in useful and innovative ways. Eventbrite’s Benefit: Eventbrite supports integrations that actively engage our users, acquire new event organizers, or distribute our event content to new audiences. Partner’s Benefit: API partners receive distribution of their service among our user base and/or enhancement of their product with additional functionality.
  • 4. Current Functionality Eventbrite’s API is leveraged in many unique and innovative ways, but the most common implementations center around syncing 2 datasets from the Eventbrite platform. • Attendee Information: Because Eventbrite is (1) the system of record for who attends/purchases for an event and (2) the initial entry point for customer data –many applications will enhance the user experience by pulling attendee information via the API. • Event Information: Because Eventbrite is the ecommerce platform for our customer’s events– event organizers make sure that the event information on Eventbrite is their “source of truth”.
  • 5. Use Cases Sync Attendee Information: • Sync attendee records to Email Service Providers, CRM, Lead Generation Platforms, or Survey Tools, etc. • Sync email addresses to distribute your mobile app, special offers, content to attendees that registered. Sync Event Information: • Sync an event organizer’s events to a 3rd party service like a Content Management System, a Calendar service, or to populate data in a mobile application. • Sync many events across multiple event organizers to populate an event listings calendar, or to enrich a local data directory.
  • 6. Examples
  • 7. Leading Examples: SurveyMonkey SurveyMonkey: • Use case: Sync Attendees • Allows event organizers to send post-event surveys
  • 8. Leading Examples: MailChimp MailChimp: • Use case: Sync Attendees and Sync Events • Allows users to import guest lists into email campaigns, allows users to build newsletters from upcoming events.
  • 9. Leading Examples: WordPress (in progress) WordPress: • Use case: Sync events • Allows users to create events on Eventbrite that will automatically populate the appropriate places on their WordPress site (example: Calendar).
  • 10. Benefits Distribution to our User Base: • Partner Directory • Blog posts / Newsletter • Social Media campaigns Enhance Utility of your Platform: • Integrate our ticketing service • Leverage our event data
  • 11. Resources We’re here to support you with whatever you need. Feel free to check out our online resources, or reach out to us with more questions! Developer Center: http://developer.eventbrite.com Support Engineers: API@eventbrite.com Libraries and API wrappers: http://eventbrite.github.com