Partners in wealth presentation 052510 with links

Social Networking: What’s it all about and How to Use it to Your Advantage Presented by: Misty Khan, Advena Artemis LLC Prepared for: Partners in Wealth Tuesday, May 25, 2010

Presentation Outline
Context – About Advena Artemis LLC
Social Media vs. Traditional Marketing
Major Social Media Players
Getting Started: Social Media 101
Moving On: Social Media 302
What Next?

About Advena Artemis
Started primarily as a CRM software company
Moved to business development consulting
Focuses:
Microsoft Outlook Coaching
Business Development Needs Assessment
Business Development Consulting

Social Media vs Traditional Marketing
Traditional Push Marketing
Traditional Marketing on the Web
Web sites
Banner ads
Search engine ads
Interactive Marketing
Listening (solicited & unsolicited)
Engaging (21 st century farmers market)

Major Social Media Players LinkedIn: The Professional Social Network Facebook: Started for high school & college students, quickly migrated to adults and professionals Twitter: Started as an internal communication tool – evolved to multi-purpose forum Blogging Platforms: The ultimate venue to establish expertise.

Getting Started: What Can You Do Where?
LinkedIn
Profile/Resume/Business Qualifications
Company Page
Question & Answer Forum
Get Introduced
Research

Profile – what is your message?
Promoting yourself
Promoting your services
Promoting your company
Reconnecting
Linking Strategy – LION or Exclusive
Recommendations – Giving & Receiving
Q & A Forum
Research tool
Marketing expertise
Blog content
Driving traffic to your blog/web site
LinkedIn

LinkedIn Slide Links
Profile - http://linkedin.com/in/mistykhan
Promoting Your Company - http://www.linkedin.com/companies/530739/Advena+Artemis+LLC?trk=pp_icon
Q & A Forum - http://www.linkedin.com/answers
Research Tool - http://www.linkedin.com/answers?myQuestions
Marketing Tool - http://www.linkedin.com/profile?viewQA=&key=31290063&authToken=1vWK&authType=name&view=a&goback=%2Eamq%2Eavq_429957_1112548_0_1279137735101

Facebook
Its not just for kids anymore
Fundraising
Political causes
Reconnecting
Businesses , Another Business
Vehicles
Personal profile
Pages
Groups
Networked blogs
Ads

Facebook Links
Fundraising - http://www.facebook.com/#!/pages/Cure-Cystic-Fibrosis/279093255039?ref=search
Political Causes - http://www.facebook.com/#!/bobbyjindal?ref=ts
Reconnecting - http://www.facebook.com/#!/group.php?gid=52730506971&ref=ts
Businesses - http://www.facebook.com/pages/Advena-Artemis-helping-executives-and-sales-people-be-more-efficient/15817108178
Another Business - http://www.facebook.com/pages/Advena-Artemis-helping-executives-and-sales-people-be-more-efficient/15817108178#!/designatwork
Personal Profile - http://www.facebook.com/misty.khan
Networked Blogs - http://www.facebook.com/networkedblogs

Microblogging
Can feed Facebook, Plaxo, FriendFeed
Research Vehicle
Technical questions
Market research
News source
Establish Expertise
Use Personality
Twitter

Twitter Link
Microblogging – http://twitter.com/mistykhan

Twitter – News Serach

Twitter Establish Expertise

Moving On: Social Media 302
Have a Strategy / Plan
What do you want to accomplish?
Time to allocate?
Who will participate?
Budget?
Choose Your Focus
B2B: LinkedIn, Plaxo, Twitter
B2C/Personal: Facebook, Twitter
Industry Specific Sites

Moving On Social Media 302
Set Up a Profile & Dive In
Don’t Forget Blogging
Email & Social Media
Xobni, Nutshell Mail
SEO & Other Promotion

Questions
Privacy Settings
Facebook takes constant vigilence
Friends settings can affect yours
Younger Relatives
Make use of trusted relatives
Google them
They can still lock you out

Partners in wealth presentation 052510 with links

by Misty Khan on Jul 14, 2010

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Partners in wealth presentation 052510 with links — Presentation Transcript