Partners in wealth presentation 052510 with links

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  • 1. Social Networking: What’s it all about and How to Use it to Your Advantage Presented by: Misty Khan, Advena Artemis LLC Prepared for: Partners in Wealth Tuesday, May 25, 2010
  • 2. Presentation Outline
    • Context – About Advena Artemis LLC
    • Social Media vs. Traditional Marketing
    • Major Social Media Players
    • Getting Started: Social Media 101
    • Moving On: Social Media 302
    • What Next?
  • 3. About Advena Artemis
    • Started primarily as a CRM software company
    • Moved to business development consulting
    • Focuses:
      • Microsoft Outlook Coaching
      • Business Development Needs Assessment
      • Business Development Consulting
  • 4. Social Media vs Traditional Marketing
    • Traditional Push Marketing
    • Traditional Marketing on the Web
      • Web sites
      • Banner ads
      • Search engine ads
    • Interactive Marketing
      • Listening (solicited & unsolicited)
      • Engaging (21 st century farmers market)
  • 5. Major Social Media Players LinkedIn: The Professional Social Network Facebook: Started for high school & college students, quickly migrated to adults and professionals Twitter: Started as an internal communication tool – evolved to multi-purpose forum Blogging Platforms: The ultimate venue to establish expertise.
  • 6. Getting Started: What Can You Do Where?
    • LinkedIn
      • Profile/Resume/Business Qualifications
      • Company Page
      • Question & Answer Forum
      • Get Introduced
      • Research
  • 7.
    • Profile – what is your message?
      • Promoting yourself
      • Promoting your services
      • Promoting your company
      • Reconnecting
    • Linking Strategy – LION or Exclusive
    • Recommendations – Giving & Receiving
    • Q & A Forum
      • Research tool
      • Marketing expertise
      • Blog content
      • Driving traffic to your blog/web site
    LinkedIn
  • 8. LinkedIn Slide Links
    • Profile - http://linkedin.com/in/mistykhan
    • Promoting Your Company - http://www.linkedin.com/companies/530739/Advena+Artemis+LLC?trk=pp_icon
    • Q & A Forum - http://www.linkedin.com/answers
    • Research Tool - http://www.linkedin.com/answers?myQuestions
    • Marketing Tool - http://www.linkedin.com/profile?viewQA=&key=31290063&authToken=1vWK&authType=name&view=a&goback=%2Eamq%2Eavq_429957_1112548_0_1279137735101
  • 9. Facebook
    • Its not just for kids anymore
      • Fundraising
      • Political causes
      • Reconnecting
      • Businesses , Another Business
    • Vehicles
      • Personal profile
      • Pages
      • Groups
      • Networked blogs
      • Ads
  • 10. Facebook Links
    • Fundraising - http://www.facebook.com/#!/pages/Cure-Cystic-Fibrosis/279093255039?ref=search
    • Political Causes - http://www.facebook.com/#!/bobbyjindal?ref=ts
    • Reconnecting - http://www.facebook.com/#!/group.php?gid=52730506971&ref=ts
    • Businesses - http://www.facebook.com/pages/Advena-Artemis-helping-executives-and-sales-people-be-more-efficient/15817108178
    • Another Business - http://www.facebook.com/pages/Advena-Artemis-helping-executives-and-sales-people-be-more-efficient/15817108178#!/designatwork
    • Personal Profile - http://www.facebook.com/misty.khan
    • Networked Blogs - http://www.facebook.com/networkedblogs
  • 11.
    • Microblogging
    • Can feed Facebook, Plaxo, FriendFeed
    • Research Vehicle
      • Technical questions
      • Market research
      • News source
    • Establish Expertise
    • Use Personality
    Twitter
  • 12. Twitter Link
    • Microblogging – http://twitter.com/mistykhan
  • 13. Twitter – News Serach
  • 14. Twitter Establish Expertise
  • 15. Moving On: Social Media 302
    • Have a Strategy / Plan
      • What do you want to accomplish?
      • Time to allocate?
      • Who will participate?
      • Budget?
    • Choose Your Focus
      • B2B: LinkedIn, Plaxo, Twitter
      • B2C/Personal: Facebook, Twitter
      • Industry Specific Sites
  • 16. Moving On Social Media 302
    • Set Up a Profile & Dive In
    • Don’t Forget Blogging
    • Email & Social Media
      • Xobni, Nutshell Mail
    • SEO & Other Promotion
  • 17.  
  • 18. Questions
    • Privacy Settings
      • Facebook takes constant vigilence
      • Friends settings can affect yours
    • Younger Relatives
      • Make use of trusted relatives
      • Google them
      • They can still lock you out