Presentation given by Peter Ollikainen, head of product marketing for Mistral Mobile, at the AITEC Banking & Mobile Money COMESA event

1. AGENT BANKING: FUTURE-PROOFING
INVESTMENTS WITH MOBILE SOLUTIONS
AITEC BANKING AND MOBILE MONEY COMESA 2013
PETER OLLIKAINEN
SVP PRODUCT MARKETING
SEPT 11, 2013

2. MOBILE SOLUTIONS ENABLE BILLIONS OF PHONES
TO BE AGENT (AND RETAILER) TOOLS
Traditional approach
•
•
Capital expenditure for POS
terminals high
Custom application
development, deployment and
maintenance on POS terminals
expensive
•
Limited user interface
•
Connectivity limitations due to
mobile data and internet
requirements
Mobile solutions
 No need for HW investments on POS
terminals
 Full remote feature management to enable
future-proofing with single deployment
 Intuitive usage experience through natural
workflows
 No constraints on mobile data availability
2

3. AGENTS CAN PERFORM ALL CUSTOMER
SERVICING WITH THEIR MOBILE DEVICES
 Account opening with KYC data
capture (and biometric support)
 Cash deposits and withdrawals
 Bill payments
 Payment of salaries
 Local money transfers
 Balance inquiries
 Loan dispursements and
repayments
 Etc…
3

4. Picture: Legos
MOBILE GIVES FASTER TIME TO
MARKET WITH LESS
MAINTENANCE COSTS
4

5. TIME TO MARKET DRAMATICALLY REDUCED WITH
TO ENABLE
REMOTE CONFIGURABILITY
ANYONE WITH
ANY TYPES OF
MOBILE PHONE
AND SERVICE
George is an agent/retailer for the
Bank and uses mobile solution for
customer servicing
…and publishes that to all their
retailers and agents
Retailers can
now provide
bill payment
services
Bank has given go-ahead to allow retailers
to provide new services to the customers
George now gets a note that there is
an update
Bank’s product manager is
configuring the new features with
the admin console…
George is immediately able to start
5
offering bill payment services to his
customers

6. DEPLOY ONCE, MODIFY MOBILE FEATURES FULLY REMOTELY
AND ALMOST INSTANTLY
New products development timeframe: Mistral vs. Alternative solutions
Total:
Alternative
Solutions
1 week 1 week 1 week 1 week
Change Internal budgeting
requested approval
3 weeks
Scoping
Coding
with
of new
app
app
developer
2 weeks
Testing
6 months
8
months
All users have updated
to the new version
Initial
distribution
-98%
Total:
1 day
2 hours
Change PM defining
prefunction in
approval Mistral
admin tool
3 days
Pre-prod
verification
& testing
2 hours
4+ days
Time-ToMarket
Unlocked
With the
Mistral
Mobile
Distribution
to all users
6

7. IN-HOUSE CONFIGURATION OF FEATURES SIGNIFICANTLY
REDUCES MAINTENANCE COSTS
System lifetime costs: Mistral vs. Alternative solutions
Development
Savings Unlocked
With Mistral
Mobile
($)
Additional functions:
• Add Product
• Add function
• Revise function
• New device platform
• Most functions, considered as
additional by other providers, already
embedded in Mistral standard
solutions
• Security
modifications
Standard function
Alternative
Solutions
Additional and
standard functions
Mistral
Mobile
• Mistral standard solutions allow you
to add new products, new
functions, new device
platforms, revise a function and
much, much more!
• Very fast time to market for any new
feature
• Much lower cost
7

8. Picture: Legos
INTUITIVE USAGE EXPERIENCE
THROUGH NATURAL
WORKFLOWS
8

9. NATURAL WORKFLOWS SUPPORTED BY GRAPHICAL
INTERFACES REDUCE THE ERRORS AND SUPPORT CALLS
Enhanced user experience
Text-based UIs
Vs.
Graphical interface
Very intuitive and seamless experience foster higher usage and less
errors causing support calls
Features updated instantly and automatically induce higher usage as they
provide more servicing capabilities for the agents
9

10. Picture: Legos
EXPANDING THE SCALE
10

11. AGENTS CAN ALWAYS TRANSACT, IRRESPECTIVE OF MOBILE
OPERATOR AND MOBILE DATA AVAILABILITY
Market Reach: Mistral vs. Alternative solutions
(%)
100%
No data
subscriptio
n or
network
available
Single
operator
market
share
rarely
>35%
1-30%1
1-35%1
Increased
Scalability
Unlocked With
Mistral Mobile
• Mistral solutions use any type of
broadband connectivity to reduce
SMS on user and client side
Alternative
Solution
Single Mobile
Operator
Mistral
Mobile
(Data connection)
(SIM or USSD)
(any network, any
subscription)
• However, where no data connectivity
is available, application automatically
reverts back to SMS or voice
connectivity
• Hence, no transaction is lost through
the versatile connectivity inducing
higher revenues for the client and
higher satisfaction for the end user
11

12. EVOLVING THE AGENTS TO BECOME
MERCHANTS AND ACCEPT PAYMENTS
Leveraging the same mobile
solution framework, agents can
be upgraded to be paymentaccepting merchants
This allows scaling the agent
network to become a payment
acceptance network and scaling
up beyond traditional POS
terminal –based payment
acceptance
12

13. Picture: Legos
SUMMARY
13

14. MOBILE SOLUTION CAN FUTURE-PROOF YOUR
INVESTMENTS
$ = Deploy once, add and modify features with remote configurability to
add new revenue streams through agent and retailer services
$ = Reduce maintenace cost through remote configurability
$ = Increase the usage willingness and reduce support costs through
intuitive user experiences based on natural workflows
$ = Scale your reach – network reach and expanding the services scope
14

15. THANK YOU!
…AND WATCH OUR VIDEO
WWW.VIMEO.COM/MISTRALMOBILE/MONEYMOBILITYSUITE
PETER.OLLIKAINEN@MISTRALMOBILE.COM
TEL +358-50-4872668
WWW.MISTRALMOBILE.COM
TWITTER @MISTRALMOBILE