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HMAP - Music Video Pitch
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HMAP - Music Video Pitch



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  • 1. HMAP’s PITCH
    By Helen Mbofana,
    Marina Mzondo,
    Piotr Motyka
    Angelle Joseph
  • 2. We have chosen to re-create a video for Sugar hill gang’s 1981 hit Apache: d
    Sugarhill gang’s Rapper's Delight" is often referred to as the first hip hop single; The Sugarhill Gang have their place in music history as the first hip hop group to have a gold single.
  • 3. Sugarhill Gang
    In 1981, Sugarhill Gang covered the Incredible Bongo Band version of Apache, on their second album 8th Wonder
    In 1995, "Apache" gained new popularity after being featured in "Viva Lost Wages", a sixth-season episode of the NBC sitcom The Fresh Prince of Bel-Air
    The dancing in this clip is similar to the dancing we wish to incorporate into our video.
  • 4. We hope to create a lively music video that conveys the message to the audience that music from the 80’s is fun and enjoyable.
    Our story starts at school, with a young boy in a boring class listening to headphones, there will be close up’s of him tapping along to the beat. Gradually he gets up and starts dancing to the beat in class but no one is paying attention. Subconsciously his class mates join in and they leave the class. The camera follows the protagonist as he “infects” everyone with the need to dance. The camera cuts between this narrative and close up’s to lip syncing in front of a green screen. Also there will be shots in London with the connotations that it doesn’t matter where you are if you want to dance. This will also make it look more professional.
    Main concept
  • 5. Genre
    This is typically hip hop and this will be conveyed in our music video and ancillary texts.
    In our music video we will have the typical codes and conventions of an 80’s hip hop video. Such as:
    * Women dancing
    * Baggy clothing
    * Typical 80’s dance moves
  • 6. Inspiration
    These are typical 80’s CD covers that have inspired our final design.
  • 7. Inspiration
    Our key inspiration for the concept of our music video is Bonde do role- Soltao o Frango
    In particular the editing is something we wish to re-create in our own video.
    The fast paced narrative is also something we wish to re-create in our own video as it makes the video more interesting and engages the audience in a more active way.
  • 8. Location
    We are going to film in London, specifically Trafalgar square, and we are hoping people will be willing to participate in the group dancing.
    • The main narrative will be set in school, with shots from London and the high-street of people being “infected” with the desire to dance.
  • Our main actor will do all the lip syncing to the song.
    We hope to get lots of people in London to join in with our video. The more the merrier
    Different ages (old & young)
  • 9. Props & Costumes
    In the school shots, we will having typical school equipment lying around so as to keep up the verisimilitude.
    We may use a green screen for close ups of lip syncing.
    The costumes will be quirky. In school it will be typical school uniforms and in London the clothing will be classic 80’s hip hop outfits.
  • 10. Most hip hop video’s have the fish eye effect so we have decided to incorporate that within our video.
    Using different shots will make our video more interesting and different so we have decided to use: Extreme close ups
    Tilted angles
    Extreme long shots (when
    there is a big group of people
  • 11. General music videos that
    link with our concept
    Britney Spears: hit me baby one more time
    Ian Carey Project: Get shaky
    This is because its set in school and involves dancing.
    Also Michael Jackson’s Black or white links in with our concept because it conveys the message to the audience that music is infectious and is enjoyed by the masses all across the globe.