Serious Games and the Value Proposition

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Presentation given by Geoff Beggs, CEO and co-founder of Four Square Solutions as part of the game based learning webinar series hosted by partners MissionV Education and the GBL Research Unit, Waterford Insitute of Technology.

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Serious Games and the Value Proposition

  1. 1. Creating Serious Games and the Value Proposition Geoff Beggs CEO Front Square Solutions Ltd 30th November 2011
  2. 2. Scope for Today  •Industrial applications •Industry potential•what I learnt in the trenches•Game design and valueproposition
  3. 3. Applications for Serious Games•Army/defence•Health and Medical•Corporate•Education – 1st, 2nd, 3rd
  4. 4. How to… Learning Game Pedagogy Testing Releaseobjectives design Each step is iterative!
  5. 5. Learning Game Pedagogy Testing Releaseobjectives design•Gather customer needs • Listen. Don’t assume you know • Keep them at hand throughout development
  6. 6. Learning Game Pedagogy Testing Releaseobjectives design•Pedagogy – process of teaching•Decide on level of engagement • Fully immersive vs. blended vs. engagement only • Different subject matters and skill requirement require different approaches
  7. 7. Learning Game Pedagogy Testing Releaseobjectives design•Environment – 3D immersive vs social (Farmville)•Game type • Adventure strategy or twitch (Tetris)•Game logic, technology, graphics all follow
  8. 8. Learning Game Pedagogy Testing Releaseobjectives design Short Lifespan Long lifespanShort play Angry birds/Zedane head Farmville butt gameLong play Grand theft auto World of warcraft
  9. 9. Learning Game Pedagogy Testing Releaseobjectives design Reminders and messaging Metrics Leaderboard Game Social Log in tools
  10. 10. Learning Game Pedagogy Testing Releaseobjectives design Reminders and messaging Metrics Leaderboard Game KISS PLATFORM IS IMPORTANT Social tools Log in
  11. 11. Learning Game Pedagogy Testing Releaseobjectives designOther considerations•Technology • Flash versions and Apple limitations • Security and data protections issues • Bandwidth restrictions•Audio - not for corporate use
  12. 12. Learning Game Pedagogy Testing Releaseobjectives design•Physical Test Cards Lego Matches
  13. 13. Learning Game Pedagogy Testing Releaseobjectives design•Test as much and as early as possible • Leverage existing tools • Excel • Google docs • Facebook • Twitter•Plan
  14. 14. Learning Game Pedagogy Testing Releaseobjectives design Go ugly, go early! Get to market Get a customer
  15. 15. Value Proposition•Market•Customer needs•Benefits MUST outweigh the existing solutions•Pain of implementation MUST be lower than thecurrent pain being experienced
  16. 16. Value Proposition – Crossing the ChasmSource – Crossing the Chasm, Geoffrey A. Moore, ISBN 0-06-051712-3
  17. 17. Geoff Beggs CEO and co-founder geoff@frontsquare.comhttp://ie.linkedin.com/in/geoffbeggs

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